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- Tasks: Lead digital marketing strategies and coordinate exciting events to boost brand visibility.
- Company: Join a dynamic team at a forward-thinking company focused on innovation.
- Benefits: Competitive salary, supportive work environment, and opportunities for professional growth.
- Why this job: Make a real impact in shaping marketing strategies and driving business success.
- Qualifications: Experience in digital marketing and strong communication skills are essential.
- Other info: Collaborative culture with a focus on creativity and continuous learning.
The predicted salary is between 40000 - 43000 £ per year.
Department: Commercial
Reporting to: Marketing Manager
Responsible for: Senior Marketing Lead
Salary: £40,000-£43,000 (Depending on experience)
Working Hours: Office based working 37.5 hours per week
- Monday – Thursday: 08:30-17:00
- Friday: 08:30-14:00
Scope of the Role
To support the Marketing Manager in delivering the marketing plan in line with ABT’s commercial strategy, while taking day-to-day responsibility for the operation of the marketing function. This is a hands-on role with clear ownership of digital marketing strategy and execution, including SEO, PPC and paid media, email marketing and campaign delivery. Alongside this, the Senior Marketing Lead will support wider marketing activity such as events and PR coordination, ensuring all activity is connected, well planned and commercially focused. The role requires strong critical thinking, autonomy and delivery capability, with increasing involvement in planning, prioritisation and decision-making as confidence and understanding of the business develops through delivery.
Main Duties and Responsibilities
- Develop and deliver ABT’s digital marketing strategy, including SEO, PPC, email marketing and digital content within the approved marketing budget.
- Monitor and report on marketing performance using tools such as GA4, GSC, Google Ads, Spotler and Workbooks CRM, providing insight-driven recommendations to improve campaign outcomes.
- Manage ABT’s digital platforms, content and tools (e.g. website, email marketing, Matterport), ensuring content is accurate, maintained and aligned with brand messaging.
- Take day-to-day responsibility for coordinating ABT’s offline marketing activity, including events, trade shows and PR delivery, working with the PR consultant and coordinating logistics and promotion with support from the SDR (with marketing responsibilities) and Marketing Manager.
- Work with the Marketing Manager to plan and execute full-funnel marketing activity, tailoring content and messaging to different buyer needs, channels and stages of the customer journey.
- Contribute to the creation of the annual marketing plan and budget in partnership with the Marketing Manager.
- Maintain campaign data and mailing lists within Workbooks CRM, ensuring segmentation accuracy.
- Ensure marketing activity and data handling is in line with best practice and GDPR requirements, with accurate records maintained across platforms.
- Explore AI tools and automation to improve marketing efficiency, quality and scalability.
Knowledge, Skills and Behaviours
- A strong understanding across full Marketing mix with a strong focus on digital marketing.
- Comfortable working with technical or industrial B2B products, with the ability to quickly build understanding of complex offerings and long sales cycles.
- Strong working knowledge of digital marketing channels including SEO, PPC, email marketing and social media.
- Hands-on experience using digital tools such as WordPress, Google Ads, GA4, Google Search Console, CRM platforms (e.g. Workbooks) and email marketing platforms (e.g. Spotler).
- Demonstrated ability to track and report on marketing and channel performance, using data to make informed decisions and optimise activity.
- Commercially aware, with a clear understanding of how marketing contributes to business goals and the ability to report on marketing’s role in the customer pipeline.
- Proficient in planning and delivering content across digital and offline formats, with a strong understanding of tone, messaging and visual consistency.
- Confident coordinating events and trade shows, including logistics, on-stand marketing and associated promotion.
- High personal standards for accuracy and quality, with a methodical approach to planning, execution and delivery.
- Organised, proactive and able to prioritise workload across multiple ongoing projects.
- Comfortable exploring and testing AI tools or automation to improve marketing efficiency and quality.
- Excellent verbal and written communication skills with the ability to work collaboratively and respond constructively to direction.
- Awareness of GDPR and data privacy principles as they apply to marketing data, mailing lists and CRM records.
- Educated to degree in a relevant discipline or qualified by several years of relevant B2B marketing experience.
Interview Process
The interview process will consist of two stages. The first stage will be a Microsoft Teams interview with the Marketing Manager and HR Manager. Candidates who progress to the second stage will be invited for an onsite interview, during which they will be asked to deliver a short presentation.
Additional Notes
Candidates must be authorised to work in the UK and work onsite from our offices based in Peterlee. Candidates are encouraged to apply directly; recruitment agency applications are not accepted and will be treated as no-fee recruitment.
Senior Marketing Lead in North East employer: Alexander Technologies, Inc.
Contact Detail:
Alexander Technologies, Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Lead in North East
✨Tip Number 1
Get to know the company inside out! Research ABT’s marketing strategies, recent campaigns, and their overall mission. This will help you tailor your conversations during interviews and show that you're genuinely interested in the role.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info about the company culture and even lead to referrals.
✨Tip Number 3
Prepare for the interview by practising common questions related to digital marketing strategies. Be ready to discuss your experience with SEO, PPC, and email marketing, as well as how you measure success in these areas.
✨Tip Number 4
Don’t forget to showcase your creativity! Bring examples of past campaigns you've worked on, especially those that demonstrate your ability to think outside the box and drive results. This will set you apart from other candidates.
We think you need these skills to ace Senior Marketing Lead in North East
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in digital marketing, especially with SEO, PPC, and email marketing. We want to see how your skills align with our needs!
Showcase Your Achievements: Don’t just list your responsibilities; share specific examples of successful campaigns you've led or contributed to. Use data to back up your claims – we love numbers that tell a story!
Be Authentic: Let your personality shine through in your application. We’re looking for someone who can fit into our team culture, so don’t be afraid to show us who you are and what makes you tick.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets to us without any hiccups. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Alexander Technologies, Inc.
✨Know Your Digital Marketing Inside Out
Make sure you brush up on your knowledge of SEO, PPC, and email marketing. Be ready to discuss specific strategies you've implemented in the past and how they contributed to business goals. This role is all about digital marketing, so showing your expertise will definitely impress.
✨Prepare for Data-Driven Discussions
Since the role involves monitoring and reporting on marketing performance, be prepared to talk about how you've used tools like Google Analytics or CRM platforms in previous roles. Bring examples of how data has influenced your marketing decisions and improved campaign outcomes.
✨Showcase Your Event Coordination Skills
This position requires coordinating offline marketing activities, so think of examples where you've successfully managed events or trade shows. Highlight your organisational skills and how you ensured everything ran smoothly, from logistics to on-stand marketing.
✨Be Ready for a Presentation
If you make it to the second stage, you'll need to deliver a short presentation. Choose a topic that showcases your marketing knowledge and aligns with the company's goals. Practice beforehand to ensure you're confident and can communicate your ideas clearly.
