An exciting opportunity has arisen for an experienced Head of Marketing to join a highly successful and established retail business based in Edinburgh.
The business has built a strong reputation, a loyal customer base and an impressive track record of growth. With an established retail presence and a successful operation already in place, the next stage of the journey is about maximising the opportunities that exist both within the existing business and in new markets.
We are looking for a commercially minded marketing professional who can take ownership of the marketing strategy and help the business identify where further growth can be achieved.
A key part of the role will be looking at international customer opportunities, particularly the potential to attract greater levels of custom from China and other high-value international markets.
Key responsibilities will include:
- Developing and implementing the overall marketing strategy, aligned to the company's commercial objectives.
- Identifying new customer and market opportunities and developing strategies to capitalise on them.
- Exploring opportunities to attract increased custom from China, Asia and other international markets, developing an understanding of the customer journey and what is required to successfully engage these audiences.
- Maximising the commercial opportunity across the existing retail store network, using customer insight, local activity, campaigns and targeted marketing to drive footfall and sales.
- Developing campaigns that are commercially focused, measurable and capable of delivering a clear return on investment.
- Strengthening the company's brand positioning while ensuring marketing activity translates into tangible commercial results.
- Using customer data, market intelligence and performance analysis to identify opportunities for growth.
About You
This role would suit an experienced marketing professional who is commercially minded, strategically strong and comfortable being hands-on when required.
- Strong experience developing and delivering successful marketing strategies.
- Experience working within a multi-site retail or customer-facing environment would be highly advantageous.
- A genuine commercial mindset, with the ability to demonstrate how marketing activity has directly contributed to revenue and business growth.
- Experience using customer insight and data to influence marketing decisions.
- An understanding of international customers and the opportunities presented by Chinese and wider Asian markets would be highly desirable.
The Opportunity
This is a genuinely exciting opportunity to join a successful Edinburgh-based business at an important stage of its growth. The foundations are already firmly established. The opportunity now is to build on that success by unlocking additional potential, both from the existing retail estate and from new customer groups and international markets.
If you are an ambitious marketing professional who enjoys finding opportunities, creating strategy and then seeing that strategy translate into commercial results, we would be very interested in hearing from you.
#J-18808-Ljbffr
Head of Marketing (Retail) employer: Alexander Steele Recruitment
Join a dynamic global logistics and freight forwarding company in Glasgow, where your role as an Export Coordinator will be pivotal in managing ocean export shipments. With a strong emphasis on employee growth, you will benefit from a supportive work culture that values collaboration and customer service excellence. Enjoy competitive salary packages and the opportunity to thrive in a fast-paced environment while contributing to a growing operation.
Contact Details:
Alexander Steele Recruitment Recruitment Team
