Director of Retail Sales

Alexander Steele is delighted to announce that we have partnered with a successful and market-leading UK Retailer to find a Sales Director to join their business.

• Salary DOE
• Car allowance
• KPI Bonus

Summary of Role:

As Sales Director, you would be responsible for overall success of all the retail outlets within the business portfolio, which includes meeting your financial and service targets. You are responsible for maintaining standards, maximising sales and margin potential and identifying and implementing new products and service offers, whilst maintaining the highest level of service across all regions.

The role is directly accountable for a group of Regional Managers, Cluster Managers, and Store Managers across the United Kingdom and a growing estate of stores.

Key Responsibilities

• Achieving business goals and revenue targets.
• Recruitment and management of the Retail field team consisting of Regional and Area Managers as well as localised Company Trainers' across the UK.
• Overseeing daily operations, managing budgets, and setting performance objectives across all Regions.
• Working with the board and key stakeholders to ensure the continued growth of a multichannel retail business and associated functions/departments.
• Implementing the given business, marketing, and advertising plans.
• Planning, evaluating, and optimising operations to be efficient and cost-effective.
• Preparing and presenting monthly analysis, and reports of operations and sales initiatives.
• Devise sales targets and strategies to deliver the company growth plan.
• Feedback on competitor positioning across the UK.
• Play an active role in the creation of commercial and promotional activity within the marketing calendar to drive sales at a National, Regional, Cluster or individual store level to drive growth.

Retail Operations

• Work with and support in the creation of robust processes to ensure store standards and cleanliness are impeccable at all times.
• Utilise agreed systems to manage the region’s functions, analysis, and documenting.
• Ensure adherence to company promotional and commercial guidelines.
• Liaise directly with Operations Department on store stock positions, identifying gaps and maximising store and stock efficiency across the estate.
• Accountable for the scheduling, budget control and management of Area Sales Managers, Cluster Managers, and all store hours across the estate.
• Day to day management and leadership of the retail business overseeing various areas.

Budgeting/Cost Control

• Create working schedules to ensure labour spending is under budget and used effectively.
• Liaise directly with the Finance Director on monthly P&L performance and drive efficiencies to deliver a profitable portfolio.
• Control cost of stationery/consumable items in store.
• Oversee the regional field team travel effectively and adherence to the company travel and expenses policy.

Communications/Inter-Department Links

• Co-ordination with all HQ teams for operational process execution.
• Develop strong inter departmental links with cross functional department heads.
• Weekly reports on Regional, Cluster and Individual store and staff performance, changes to process and operational highlights across the business.
• Ownership of the weekly retail store bulletin and relative store communications.
• Monthly sales review meetings with the Managing Directors.

Staff Development

• Subject to agreed criteria; recruitment, training, set action and targets, appraise, and manage performance, development, coaching and general support of all team members to ensure targets are met.
• Identify key areas to drive sales performance, plan and implement action to achieve sales growth.
• Support and create initiatives for company KPI’S, the staff incentive scheme and any other initiatives being prioritised by the group.
• Set an example for team members of commitment, process and activities, work ethics and habits and personal character.

Projects

• Play a significant role in the redevelopment of the sales training and staff development training plans, from store staff to Store Managers, to Cluster Managers and Area Sales Managers respectively.
• Lead in the Review and relaunch new start welcome pack, contents and internal system process, staff digital workbook and training programme and first 2 weeks training design.
• Review training practices, E-Learning processes & modules in line with what type of company we want to be.

Skills:

• Strategic Planning and business analysis.
• Excellent communication and mediation skills.
• Highly organised and motivated.
• Able to maintain absolute confidentiality and discretion.
• Excellent Stakeholder Management skills.
• Excellent interpersonal skills – able to motivate others and build effective relationships.
• Able to manage change positively with teams and work at pace.
• Leadership skills.
• Experience managing and developing a team.
• Experience managing projects that range from short to long term.

Please get in touch with me at if you require any further information on the role before applying.