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For Companies At a Glance
- Tasks: Develop and execute marketing strategies to boost sales and enhance brand visibility.
- Company: Join a leading FMCG company based in Northamptonshire, known for innovation and growth.
- Benefits: Enjoy a competitive salary, car allowance, bonus, and additional perks.
- Why this job: Be part of a dynamic team that influences shopper behaviour and drives impactful campaigns.
- Qualifications: Experience in marketing, strong analytical skills, and a passion for consumer insights are essential.
- Other info: Office-based role with opportunities to collaborate across various teams and customers.
The predicted salary is between 36000 - 60000 £ per year.
Branded FMCG
Office based - Northamptonshire
Up to £50k + car allowance + bonus + benefits
The Customer Marketing Manager is responsible for developing and executing strategies that positively influence shopper behaviour, drive sales, and enhance brand visibility across our 'bricks and clicks' customer landscape. They will help to bridge the gap between the creation of the marketing assets by translating them into actionable materials for our customers in a language & format familiar to them. It's about aligning the strategies of the business and our customers.
By leveraging shopper insights and market trends, the role focuses on executing impactful marketing campaigns, optimising in-store and online experiences, and collaborating with customers to deliver profitable growth. Additionally, the specialist manages budgets, tracks performance, and ensures campaigns deliver strong ROI while aligning with overall business objectives.
Key Responsibilities:- Implement shopper marketing strategies: aligned with brand and retail objectives.
- Drive Shopper Engagement: Execute strategies to influence shopper behaviour and enhance the in-store and digital shopping experience.
- Boost Sales: Design campaigns and promotions to increase product sales and meet revenue & profitability goals.
- Leverage Shopper Insights: Analyse shopper behaviour, market trends, and data to identify opportunities for growth.
- Enhance Brand Visibility: Create impactful marketing materials and collaborate with retailers to maximize brand presence at the point of purchase.
- Optimize Campaign Performance: Manage budgets, track performance, and ensure a high return on investment (ROI) for marketing initiatives.
- Customer Marketing Collateral: Create marketing tools, such as customer presentations for new product launches & marketing initiatives that are ready to use and customer specific for the sales team.
- Support for Sales: Translate the marketing strategy into tailored presentations and promotional plans for the top 10 customers.
- Support both the marketing team and front line sales manager with the tactical and strategic pillars to drive our sales across all our customers in both brick and clicks including vendor and seller platforms.
Customer Marketing Manager employer: Alexander Steele Recruitment
Contact Detail:
Alexander Steele Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Customer Marketing Manager
✨Tip Number 1
Familiarise yourself with the latest trends in shopper marketing and FMCG. Understanding current market dynamics will help you speak confidently about how you can influence shopper behaviour and drive sales during interviews.
✨Tip Number 2
Network with professionals in the FMCG sector, especially those involved in customer marketing. Attend industry events or webinars to make connections that could lead to valuable insights and potential referrals for the role.
✨Tip Number 3
Prepare to discuss specific examples of successful marketing campaigns you've executed in the past. Highlight your ability to analyse shopper insights and translate them into actionable strategies that align with business objectives.
✨Tip Number 4
Showcase your understanding of both online and offline retail environments. Be ready to discuss how you would optimise the shopping experience across different platforms, as this is crucial for the Customer Marketing Manager role.
We think you need these skills to ace Customer Marketing Manager
Some tips for your application 🫡
Understand the Role: Read the job description thoroughly to grasp the key responsibilities and required skills for the Customer Marketing Manager position. Tailor your application to highlight how your experience aligns with these requirements.
Craft a Compelling CV: Ensure your CV showcases relevant experience in shopper marketing, campaign management, and collaboration with retailers. Use quantifiable achievements to demonstrate your impact on sales and brand visibility.
Write a Tailored Cover Letter: In your cover letter, express your passion for customer marketing and provide specific examples of how you've successfully influenced shopper behaviour or executed impactful campaigns in the past.
Highlight Relevant Skills: Emphasise skills that are crucial for the role, such as data analysis, budget management, and strategic thinking. Mention any experience with both in-store and online marketing strategies to show your versatility.
How to prepare for a job interview at Alexander Steele Recruitment
✨Understand Shopper Insights
Familiarise yourself with the latest trends in shopper behaviour and market insights. Be prepared to discuss how you would leverage these insights to create effective marketing strategies that align with both brand and retail objectives.
✨Showcase Your Campaign Experience
Prepare examples of past marketing campaigns you've designed or executed. Highlight your role in boosting sales and enhancing brand visibility, and be ready to discuss the results and ROI of these initiatives.
✨Tailor Your Presentation Skills
Since the role involves creating customer-specific marketing collateral, practice presenting your ideas clearly and concisely. Think about how you can translate complex marketing strategies into actionable plans for different customers.
✨Demonstrate Budget Management Skills
Be ready to discuss your experience with managing budgets and tracking campaign performance. Provide examples of how you've ensured strong ROI in previous roles, as this will be crucial for the Customer Marketing Manager position.
