At a Glance
- Tasks: Lead marketing strategy, create engaging social media content, and present to Directors.
- Company: Established Scottish retail business with a focus on innovation and growth.
- Benefits: Competitive salary, benefits package, and the chance to shape brand direction.
- Other info: Opportunity to work in a dynamic environment with a focus on international markets.
- Why this job: Combine creativity and strategy to make a real impact in retail marketing.
- Qualifications: Proven marketing experience, strong commercial awareness, and social media savvy.
The predicted salary is between 36000 - 44000 £ per year.
CAN YOU TAKE US FROM THE BOARDROOM TO TIKTOK?
Senior Marketing Manager (Retail) Edinburgh | £55,000–£60,000 + Benefits Can you present confidently to Directors in the boardroom one minute, then get in front of the camera creating Tik Tok content the next?
We're looking for a commercially driven, creative marketing professional to lead the marketing function of an established and successful Scottish multi-site retail business.
This is no ordinary marketing role.
You'll combine strategy, social media, content creation and hands-on retail marketing, with the opportunity to shape the brand and make a real impact on business growth.
THE ROLE Lead and deliver the marketing strategy, driving brand awareness, footfall and sales.
Own social media across Tik Tok, Instagram and Facebook, creating engaging content and confidently featuring in videos.
Present marketing plans, budgets and performance to Directors, influencing decisions at boardroom level.
Work alongside store teams to maximise local marketing opportunities and improve customer experience.
Spend time working alongside retail teams, identifying opportunities to improve footfall, sales and the customer experience.
Identify opportunities to attract new customers, particularly from China, Asia and other international markets.
Use customer insight and commercial data to measure success and identify growth opportunities.
ABOUT YOU You'll be a confident, hands-on marketing professional who can move comfortably between strategy, creativity and practical delivery.
You'll ideally bring: Proven marketing experience, preferably within multi-site retail.
Strong commercial awareness and an understanding of what drives retail sales.
Experience creating social media content and an understanding of Tik Tok and digital trends.
Confidence in front of the camera and presenting to Directors.
Excellent communication and stakeholder management skills.
An approachable, visible style and a genuine passion for retail.
Experience with an established Scottish retail brand would be advantageous, as would knowledge of Chinese and Asian markets.
THE OPPORTUNITY A chance to take ownership, bring fresh ideas and shape the future marketing direction of an established and growing retail business.
We're looking for someone with personality, creativity and commercial instinct - someone equally comfortable in the boardroom, behind the camera and out in the stores.
If that sounds like you, we'd love to hear from you.
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Senior Marketing Manager Retail employer: Alexander Steele Ltd
Join a dynamic global logistics and freight forwarding company in Glasgow, where you will be part of a supportive team that values collaboration and innovation. With competitive salaries and a Monday to Friday work schedule, we offer a healthy work-life balance alongside opportunities for professional growth and development in the thriving logistics sector. Experience a vibrant work culture that encourages personal initiative and rewards your contributions to our expanding operations.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Manager Retail
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Alexander Steele Ltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Alexander Steele Ltd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Alexander Steele Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Alexander Steele Ltd. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Marketing Manager Retail
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Alexander Steele Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Alexander Steele Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about Alexander Steele Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Alexander Steele Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Alexander Steele Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Alexander Steele Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
