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- Tasks: Lead brand and reputation insight projects to drive marketing initiatives and monitor performance.
- Company: Join a major UK retail bank serving over 17 million customers with diverse banking services.
- Benefits: Enjoy a hybrid work model and the chance to develop leadership skills in a dynamic environment.
- Why this job: Be part of a team that influences brand growth and strategy while making a real impact.
- Qualifications: Experience in brand insight, strong communication skills, and the ability to manage multiple projects.
- Other info: This role is a 6-month contract based in Edinburgh or London, requiring Umbrella or PAYE engagement.
The predicted salary is between 43200 - 72000 £ per year.
Job Description
Our Contingent Workforce Solutions (CWS) is one of our service offerings. Acting as an extension of their recruitment teams, we connect them with skilled interim and temporary professionals, fostering workplaces where everyone can contribute and succeed.
Our client, a major UK retail bank, provides every day banking services to over 17 million retail customers. The banks expertise and services span across Business Services, Corporate banking, Wealth Management, Group Functions, Retail and Investment Banking.
On behalf of this organisation, AMS are looking for an Insight Lead, Brand & Reputation for an initial 6-contract based in Edinburgh or London. It is a hybrid model
Purpose of the role:
This role offers a chance to lead brand and reputation insight strategy, driving marketing initiatives and insight projects that fuel brand growth, while developing your own leadership and innovation skills within the Customer Insight team.
What you'll do:
- Developing and delivering brand and reputation insight projects to monitor our performance, as well as ad-hoc projects to test creatives and campaign effectiveness
- Coordinating and reporting on the bank's brand and reputation related performance
- Working with a team of insight managers and analysts, bringing together a range of insights to help inform the market and competitive landscape
- Engaging with internal brand and reputation teams to connect insight to help inform performance and future strategy decisions
- Engaging with external practitioners and research trade bodies, making sure we remain up to date with the latest techniques and best practice
- Preparing materials to support insight led decisions at the highest level of the bank and demonstrate the impact on insight in action
The skills you'll need:
- Proven experience in tracking brand and reputation insight, consumers attitudes and perceptions, as well as market context
- The ability to challenge conventions, foster collaborations and inspire
- An understanding of external regulations and their impact on the customer and marketing strategy
- Strong written and verbal communication skills
- The ability to manage multiple concurrent projects with a track record of delivering against tight timescales and within budget
- Strong analytical skills to identify trends and patterns
- Excellent influencing skills and the ability to build strong relationships with colleagues at all levels
Next steps
This client will only accept workers operating via an Umbrella or PAYE engagement model.
If you are interested in applying for this position and meet the criteria outlined above, please click the link to apply and we will contact you with an update in due course.
AMS, a Recruitment Process Outsourcing Company, may in the delivery of some of its services be deemed to operate as an Employment Agency or an Employment Business
Insight Lead, Brand & Reputation - Alexander Mann Solutions (Contingent) employer: Alexander Mann Solutions (Contingent)
Contact Detail:
Alexander Mann Solutions (Contingent) Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Insight Lead, Brand & Reputation - Alexander Mann Solutions (Contingent)
✨Tip Number 1
Familiarise yourself with the latest trends in brand and reputation management. Follow industry leaders on social media and read relevant publications to stay updated. This knowledge will help you engage in meaningful conversations during interviews.
✨Tip Number 2
Network with professionals in the banking and marketing sectors. Attend industry events or webinars where you can meet potential colleagues or mentors. Building these connections can provide valuable insights and may even lead to referrals.
✨Tip Number 3
Prepare to discuss specific projects where you've successfully tracked brand performance or consumer insights. Use the STAR method (Situation, Task, Action, Result) to structure your responses, showcasing your analytical skills and project management experience.
✨Tip Number 4
Demonstrate your understanding of external regulations that impact marketing strategies. Be ready to discuss how these regulations influence brand perception and customer engagement, as this knowledge is crucial for the Insight Lead role.
We think you need these skills to ace Insight Lead, Brand & Reputation - Alexander Mann Solutions (Contingent)
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Insight Lead position. Tailor your application to highlight how your experience aligns with the specific skills mentioned in the job description.
Craft a Compelling CV: Your CV should clearly showcase your proven experience in tracking brand and reputation insights. Use quantifiable achievements to demonstrate your impact in previous roles, especially in managing multiple projects and delivering results under tight deadlines.
Write a Strong Cover Letter: In your cover letter, express your passion for brand and reputation management. Discuss how your analytical skills and ability to challenge conventions can contribute to the bank's marketing initiatives. Make sure to connect your past experiences with the goals of the role.
Proofread Your Application: Before submitting, carefully proofread your CV and cover letter for any spelling or grammatical errors. A polished application reflects your attention to detail and strong communication skills, which are crucial for this role.
How to prepare for a job interview at Alexander Mann Solutions (Contingent)
✨Understand the Brand and Reputation Landscape
Before your interview, make sure you research the bank's current brand positioning and reputation in the market. Familiarise yourself with recent campaigns and any public perception issues they may have faced. This will help you demonstrate your knowledge and show how you can contribute to their insight strategy.
✨Showcase Your Analytical Skills
Prepare examples of how you've used data to drive insights in previous roles. Be ready to discuss specific projects where your analytical skills led to actionable recommendations. This is crucial for a role that requires tracking brand performance and understanding consumer attitudes.
✨Demonstrate Leadership and Collaboration
Since this role involves working with a team of insight managers and analysts, be prepared to discuss your experience in leading projects and fostering collaboration. Share instances where you inspired your team or successfully navigated challenges by working together.
✨Prepare Insight-Led Decision-Making Examples
Think of situations where your insights directly influenced strategic decisions. Be ready to explain how you prepared materials that supported these decisions and the impact they had on the organisation. This will highlight your ability to connect insights to business outcomes.
