At a Glance
- Tasks: Lead exhibition sales and marketing for major international events.
- Company: Dynamic company with a focus on international business and trade.
- Benefits: Competitive salary, cycle-to-work scheme, onsite parking, and generous holiday allowance.
- Other info: Opportunity for career growth with potential to go permanent.
- Why this job: Join a fast-paced environment and make an impact in the events industry.
- Qualifications: 5+ years in sales and marketing, strong communication skills, and a passion for international trade.
The predicted salary is between 33000 - 38000 € per year.
On behalf of our client, we are seeking an Events Sales Manager to lead exhibition sales and marketing activity for major international events. This role is responsible for selling stand space to UK companies, recruiting visitors, and promoting events on behalf of a major German organiser.
Reporting to senior leadership, you will own the sales activity and shape the marketing initiatives that support successful event delivery. The role combines commercial account management, campaign execution, and stakeholder engagement, with regular international travel, primarily to Germany.
Responsibilities will include:
- Lead the development and execution of exhibition sales strategies to meet and exceed sales targets.
- Manage and deliver integrated marketing initiatives, including digital campaigns, press activity, and telemarketing.
- Oversee customer relationships with confirmed exhibitors, ensuring excellent service and retention.
- Represent our client’s customer at competitive UK events and international exhibitions.
- Provide post-show analysis, reporting, and actionable insights to inform future campaigns.
- Collaborate with the wider team to align sales and marketing objectives.
- Undertake regular international travel, primarily to Germany.
The Person
Our client is seeking a proactive, results-driven professional with strong communication skills and a genuine interest in international business and trade. You will be confident working across sales and marketing, and able to manage multiple priorities in a fast-paced environment.
Requirements:
- 5+ years’ experience in sales and marketing within exhibitions, trade shows, or events, preferred.
- Proven track record of meeting and exceeding sales targets.
- Strong ability to plan, manage, and deliver multi-channel marketing campaigns.
- Excellent communication and presentation skills, with confidence to influence senior stakeholders.
- Highly organised with excellent attention to detail and the ability to manage multiple priorities.
The Hours: Full-time, fixed-term contract for 12 months (potential to go perm)
The Location: Clevedon, South Bristol – in-person role with regular travel to Germany.
The Salary: £33-38,000
The Benefits:
- Cycle-to-work scheme
- Onsite parking
- 20 days’ holiday, increasing by one day per year of service up to 25 days
- Pension scheme
Event Sales Manager in Bath employer: Alexander Mae Recruitment
As an Events Sales Manager with our client, you will thrive in a dynamic and supportive work environment that values innovation and collaboration. Located in Clevedon, South Bristol, the company offers excellent benefits including a cycle-to-work scheme, onsite parking, and generous holiday allowances that increase with service. With a strong focus on employee growth and international exposure through regular travel to Germany, this role presents a unique opportunity for professionals seeking meaningful and rewarding employment in the events industry.
StudySmarter Expert Advice🤫
We think this is how you could land Event Sales Manager in Bath
✨Tip Number 1
Network like a pro! Attend industry events and connect with people in the exhibition and events space. You never know who might have a lead on your dream job or can introduce you to the right person.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your past successes in sales and marketing. Use this to demonstrate how you can drive results for potential employers, especially in the context of international events.
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out to companies you admire, even if they’re not advertising roles. A well-timed email can open doors and show your enthusiasm for working with them.
✨Tip Number 4
Apply through our website! We’ve got loads of opportunities that might be perfect for you. Plus, applying directly shows your interest and commitment to joining our team.
We think you need these skills to ace Event Sales Manager in Bath
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Event Sales Manager role. Highlight your experience in sales and marketing, especially within exhibitions or events. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to showcase your passion for international business and trade. Let us know why you're the perfect fit for this role and how you can contribute to our client's success.
Showcase Your Achievements:When detailing your experience, focus on your achievements. Did you exceed sales targets? Successfully manage a campaign? We love numbers and results, so make sure to include them to grab our attention!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. We can't wait to hear from you!
How to prepare for a job interview at Alexander Mae Recruitment
✨Know Your Stuff
Before the interview, make sure you thoroughly research the company and its events. Understand their target audience, previous exhibitions, and marketing strategies. This will not only help you answer questions confidently but also show your genuine interest in the role.
✨Showcase Your Sales Skills
Prepare specific examples from your past experiences where you've successfully met or exceeded sales targets. Be ready to discuss your approach to developing sales strategies and how you’ve managed customer relationships. This will demonstrate your capability as an Events Sales Manager.
✨Be Ready for International Travel Questions
Since this role involves regular travel to Germany, be prepared to discuss your experience with international business and how you manage travel logistics. Highlight any previous roles that required travel and how you adapted to different cultures and environments.
✨Engage with Stakeholders
Think about how you would engage with various stakeholders, from exhibitors to senior leadership. Prepare to discuss your communication style and how you build relationships. This is crucial for a role that combines sales and marketing, so showing your interpersonal skills will be key.
