International Digital Manager

Key responsibilities

• Develop digital marketing strategy to increase brand profile, visits and visitor engagement across all online platforms/channels.
• Establish digital scope of firm initiatives by studying strategic business drivers; discovering and validating technical requirements and parameters; obtaining input from fee earners and PSLs to recommend changes and steps forward always based on improving quality of output and target hits.
• Work with the business to determine areas for new web/app-based content, aligned with the firm's strategic priorities.
• Oversee and advise the digital team (and wider BDMC team) with regards to website, social media, paid media and newsletter production, including agreeing client service levels, time management, project scoping, work allocation and reviews.
• Recommend new functionality for the website, project managing the implementation and communication of such developments.
• Actively review our digital estate and recommend how these can be improved in terms of usability, readability, design and best practices.
• Advise teams on strategies for increasing reach, including SEO optimisations and paid search, paid and organic social media, display ads and third party media purchases.
• Articulate and engage firm on best practice social media behaviour and expectations, providing tools or detailed guidance to facilitate engagement.
• Liaise on an international level to ensure all jurisdictions are using all digital platforms and social channels to their full potential.
• Measure online performance against agreed KPIs; producing monthly insight and reports around digital statistics.
• Management of three UK-based Digital Executives, and an external full service digital agency.

Knowledge, Skills And Experience

• Proven experience of managing web development projects and campaigns.
• Budget management experience is desirable.
• Solid social media expertise within a professional services context, LinkedIn experience preferable.
• Website analyses including the use of Google Analytics, Looker Studio and Power BI are also preferable.
• Experience with Content Management System (CMS), preferably Sitecore or Optimizely.
• Strong digital content editing skills.
• Excellent written and oral communication skills, with the ability to influence stakeholders at all levels.
• Extensive experience working closely with digital services agencies to manage projects, control costs and drive improved outcomes.
• Proven experience navigating dynamic structures and collaborating with multiple stakeholders to achieve aligned goals and successful outcomes.
• Experience in managing, motivating and developing teams, with a focus on driving performance, fostering engagement and supporting continuous growth.
• Experience in website User Acceptance Testing (UAT) and best practices, and the ability to provide concise feedback.
• HTML, CSS desirable but not essential.

Benefits

• Hybrid working (Offering the opportunity to work remotely, while maintaining a social boundary by working from our award-winning offices for 3 days a week).
• Holiday (Our basic annual holiday entitlement starts at 25 days, with a further discretionary day of paid leave in December. You may also purchase up to five extra days each year (pro rata).