Sales Account Manager

Role Purpose

The Sales Account Manager is responsible for nurturing and growing relationships within an existing portfolio of clients. This is a pure account management and growth role, focused on renewing, retaining and expanding revenue within an established customer base. The successful candidate will act as the primary point of contact for clients, building trusted relationships across HR, Operations, Payroll, Finance and IT functions, ensuring high levels of customer satisfaction, and identifying opportunities to increase account value through additional products and services.

The Opportunity

This is more than a traditional sales role. As part of a growing organisation, the position offers the opportunity to gain a broader understanding of how a business operates, beyond sales alone. You will have ownership of your client portfolio and be encouraged to take a proactive and entrepreneurial approach to account growth. Working closely with the marketing team, you will develop and implement growth strategies, influence business outcomes and see the direct impact of your efforts. For the right individual, this role provides genuine opportunities for professional development, career progression and long-term growth within a collaborative and supportive environment.

Location and Travel

This is a home-based role managing a national portfolio of client accounts, primarily located within major UK cities. The successful candidate will have the flexibility to manage their own diary and workload. Most client engagement will be conducted remotely via video conferencing and telephone. Following completion of the onboarding and training period, regular client visits will be expected, typically averaging one face-to-face meeting per week, with additional UK-wide travel as required.

Key Responsibilities

• Client Relationship Management
  • Build and maintain strong, long-term relationships with clients.
  • Develop a thorough understanding of client objectives, challenges and business needs.
  • Engage with stakeholders across HR, Operations, Payroll, Finance and IT functions.
  • Act as a trusted advisor, providing recommendations on products and services that support client objectives.
• Account Growth and Revenue Generation
  • Achieve or exceed growth and revenue targets across an assigned portfolio.
  • Identify opportunities for upselling and cross-selling products and services.
  • Drive account expansion through proactive relationship management and business development activities within existing accounts.
• Account Planning
  • Develop and implement account plans to support growth objectives.
  • Conduct research to identify opportunities for account development.
  • Monitor, forecast and track key account metrics and performance indicators.
• Product and Industry Knowledge
  • Maintain a strong understanding of the organisation's products and services.
  • Stay informed of industry developments, market trends and competitor activity.
  • Clearly communicate product features, benefits and value propositions to clients.
• Negotiation and Commercial Management
  • Negotiate commercial terms, pricing and contract renewals.
  • Prepare and deliver client proposals and presentations.
  • Secure agreements and successfully close sales opportunities.
• Customer Support and Issue Resolution
  • Respond promptly to client enquiries and concerns.
  • Work collaboratively with internal teams to resolve issues and maintain customer satisfaction.
  • Ensure a positive client experience throughout the customer lifecycle.
• Reporting and CRM Management
  • Maintain accurate records of customer interactions, opportunities and activities within the CRM system.
  • Produce regular sales and account management reports.
  • Ensure all account information is current and accurately recorded.
• Cross-Functional Collaboration
  • Work closely with Marketing, Product and Customer Support teams to align business objectives and customer needs.
  • Collaborate with Marketing to develop and execute growth initiatives within the client portfolio.

Candidate Profile

Qualifications and Experience

• Essential
  • Previous sales or account management experience, ideally within a customer-facing commercial environment (typically 1-3 years).
  • Proficiency in CRM systems and Microsoft Office applications.
  • Full UK driving licence and willingness to travel to client sites.
• Desirable
  • Bachelor's degree in Business, Marketing or a related discipline.
  • Experience within software or SaaS sales environments.
  • Knowledge of workforce management, HR, payroll or related business sectors.

Skills and Competencies

• Essential
  • Excellent communication, presentation and interpersonal skills.
  • Strong negotiation and influencing abilities.
  • Results-oriented with a proven ability to achieve or exceed targets.
  • Effective time management and organisational skills.
  • Ability to prioritise workload and meet deadlines.
  • Comfortable working independently and collaboratively within a team environment.
  • Strong attention to detail.
• Desirable
  • Experience in account planning and sales forecasting.

Personal Attributes

• Essential
  • Self-motivated and proactive.
  • Resilient and determined.
  • Commercially focused.
  • Honest and trustworthy.
  • Dependable and reliable.
  • Accountable for personal performance and outcomes.
  • Eager to learn and develop.
  • Flexible and adaptable to changing business needs.
• Desirable
  • Entrepreneurial mindset with a strong interest in business growth and customer success.