Head of Commercial - AD24

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We\’re leading the transition to zero-emission mobility.

Alexander Dennis is a global leader in the design and manufacture of double deck buses and is the UK’s largest bus manufacturer.

At Alexander Dennis, and across NFI and our family of brands, we are helping to save the planet. Through our Sustainability Pledge, which guides our daily actions and long-term planning, we are passionate about creating a better product, a better workplace, and a better world. To learn more about our Environmental, Social, and Governance (ESG) journey check our website. Our diverse, dynamic and resourceful team members embrace challenges every day which makes us the successful international company that we are.

Are you ready to embrace the challenge? Come build the future with us and apply directly to your dream job!

POSITION SUMMARY:
We’re looking for a commercially driven leader to shape and execute our sales strategy, service contract offerings, and pricing plans across the aftermarket sector. As Head of Commercial – AD24, you’ll lead a high-performing team, forge strong client partnerships, and optimise commercial performance to deliver revenue, margin, and long-term customer success.
WHAT YOU WILL DO:

• Lead and deliver sales strategies that drive growth in the OE service market, including international opportunities
• Identify and secure new business while deepening relationships with existing customers
• Inspire, support, and manage a high-performing sales team to meet revenue and margin targets
• Collaborate cross-functionally to boost market penetration and customer satisfaction
• Design and manage value-driven service contracts that meet customer and business needs
• Work with stakeholders to structure commercial offerings that align with long-term objectives
• Monitor contract performance, ensuring compliance, profitability, and customer success
• Negotiate complex service agreements to build lasting client partnerships
• Develop competitive pricing strategies that maximise margin and market share
• Analyse market, customer, and competitor data to guide commercial decisions
• Implement dynamic pricing models aligned with business goals
• Partner with finance and product teams to refine pricing structures for profitability
• Conduct market and competitor analysis to uncover trends and growth opportunities
• Use insights to shape strategy and maintain a competitive edge in the aftermarket sector
• Present findings and recommendations to senior leadership to support decision-making

Stakeholder Engagement & Brand Leadership

• Build strong relationships with customers, suppliers, and industry stakeholders
• Represent AD24 at events, trade shows, and client meetings to enhance our market presence
• Drive collaboration across marketing, operations, and finance to align on key initiatives

Leadership & Governance

• Lead by example, role-modelling company values and promoting a culture of accountability
• Ensure compliance with internal controls, regulatory standards, and HSE requirements
• Foster a high-performance culture within a team of 20+ direct reports

WHAT YOU NEED TO BE SUCCESSFUL:

• A strategic and commercially minded approach, with a strong focus on delivering results
• Proven leadership skills with experience managing and developing high-performing teams
• Excellent decision-making and problem-solving abilities
• Confident influencing and negotiation skills at senior/executive level
• Strong analytical mindset with the ability to interpret financial data and market insights
• High proficiency in CRM systems and business intelligence tools
• Outstanding communication and stakeholder management skills
• Resilient, adaptable, and comfortable leading through change
• Customer-focused with a passion for continuous improvement

Experience & Qualifications

• Significant experience in a senior commercial leadership role within the automotive or OE aftermarket sector
• Demonstrated success in service contract design, pricing strategy, and commercial delivery
• Strong background in sales leadership and contract negotiation
• Experience working within matrix organisations and across multiple geographies
• Bachelor’s degree in Business, Engineering, or related field (MBA preferred)

WHY JOIN OUR TEAM:

• Generous salary package – we reward our people at the level they deserve.
• A 37-hour working week, with flexible working options, giving you that much needed work/life balance.
• Ongoing employee development through a variety of in-house training initiatives along with tuition subsidies for courses at outside institutions.
• Annual leave entitlement which increases with tenure.
• Pension scheme to help you save for the future.
• Access to our Employee Assistance Programme which offers practical, impartial support on issues impacting your life.
• Cycle to work scheme.

OUR WHY:

We move people. The world\’s most precious cargo.

We are driven by our purpose: we move people. Our vision is to lead the evolution of sustainable on-road mass transportation and mobility and our mission is to design, deliver, and support market-leading bus and motor coach solutions that are safe, accessible, efficient, and reliable.

NEXT STEPS:

If this sounds like you, and you’re interested in coming ‘aboard’, then we would love to hear from you. Please complete our online application form and attach your CV!

We care deeply about being inclusive and we encourage applications from people with diverse backgrounds and experiences.

If you are an internal applicant, you have a responsibility to inform your current line/department manager and local human resources representative before applying for the role.

Due to the volume of vacancies and applications, we would prefer that you submit your application online. If however, you require an alternative method of applying, please give us call on +44 1324 621 672 or send an email to

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