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- Tasks: Own and optimise PPC campaigns to drive qualified leads for innovative tech businesses.
- Company: Join a fast-growing R&D tax consultancy with a focus on technology-led companies.
- Benefits: Competitive part-time salary, pension, and opportunities for professional growth.
- Why this job: Make a real impact in a niche market where your PPC skills shine.
- Qualifications: 5+ years of PPC experience, especially in Google Ads and B2B lead generation.
- Other info: Collaborate with a driven team in a supportive office environment in Manchester.
The predicted salary is between 14400 - 24000 £ per year.
This position is OFFICE BASED. We are looking for an exceptional PPC Specialist to take ownership of paid acquisition at a fast-growing R&D tax consultancy working with some of the UK's most innovative, technology-led businesses. You will be responsible for building, optimising and scaling high-intent Google Ads campaigns, supported by paid social where appropriate, to drive qualified leads, booked consultations, and measurable commercial outcomes.
At Alexander Clifford, we specialise in delivering R&D tax credit services to innovative companies across the UK. We work with technology-led and innovation-driven businesses to secure vital funding through the R&D tax relief scheme, supporting their continued growth and development.
Your Mission: Make Us the First Choice, Every Time
As our PPC Specialist, you will sit at the heart of our performance marketing function, working closely with our SEO expert, content writer and leadership team, to turn paid traffic into predictable, scalable revenue. You will have autonomy, trust, and responsibility, with clear commercial goals and the freedom to test, refine and scale what works.
What You Will Own
- Google Ads & Search Dominance
- Build, manage and scale high-intent Google Ads campaigns.
- Execute advanced keyword strategies across competitive, specialist B2B terms.
- Structure accounts for efficiency, Quality Score growth, and long-term scalability.
- Continuously optimise bids, match types, audiences and ad formats to maximise ROI.
- Ruthlessly test ad copy, extensions and landing page alignment to improve CTR and CVR.
- LinkedIn Ads & Paid Social (B2B Focus)
- Plan and execute LinkedIn Ads campaigns targeting founders, finance directors, CTOs and innovation leaders.
- Leverage job titles, firmographics and intent-based targeting to drive high-quality leads.
- Collaborate with content and SEO to repurpose messaging that resonates with technical and financial audiences.
- Test formats including lead gen forms, document ads and conversation ads.
- Tracking, Attribution & Performance
- Own conversion tracking using Google Tag Manager, GA4 and platform-level insights.
- Ensure accurate attribution across paid channels and landing pages.
- Monitor CPL, CAC, conversion rate and lead quality.
- Deliver clear, insightful reporting that translates performance into commercial impact.
- Strategy, Testing & Growth
- Design a paid media roadmap aligned with business growth targets.
- Identify new opportunities across keywords, audiences, creatives and platforms.
- Stay ahead of Google Ads updates, automation changes, AI bidding strategies and paid media trends.
- Work collaboratively with SEO to dominate both paid and organic SERPs where it matters most.
What You Bring to the Table
- 5+ years hands-on PPC experience, with deep expertise in Google Ads.
- Proven ability to drive results in high-value, competitive or technical niches.
- Strong understanding of paid media economics: bids, margins, lifetime value and ROI.
- Confident using Google Tag Manager, GA4, and platform reporting tools.
- Experience running LinkedIn Ads for B2B lead generation.
- A testing mindset, you do not guess, you validate.
- Solid grasp of SEO principles and how paid & organic work together.
- Clear communicator who can explain performance without hiding behind jargon.
- Proactive, commercially minded, and comfortable owning outcomes end-to-end.
Why Join Alexander Clifford?
- Work in a high-intent, under-saturated niche where great PPC really wins.
- Real ownership where your decisions directly impact pipeline and revenue.
- Collaborate with experienced SEO and marketing professionals.
- Office-based role in Manchester with a focused, driven team.
- Access to professional tools, support, and room to grow the role over time.
- Competitive part-time salary with a clear review pathway.
Salary & Details
- £14,400 per year (3 days per week) (Equivalent to £24,000 full-time).
- Salary review after 12 months.
- Part-time | Permanent.
- Office-based (Manchester).
- UK work authorisation required.
Job Types: Part-time, Permanent
Pay: From £14,400.00 per year
Expected hours: 23 per week
Benefits: Company pension
Work Location: In person
PPC Specialist employer: Alexander Clifford Ltd
Contact Detail:
Alexander Clifford Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PPC Specialist
✨Tip Number 1
Get to know the company inside out! Research Alexander Clifford and their R&D tax consultancy services. Understanding their mission and values will help you tailor your approach and show them you're genuinely interested in being part of their team.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which can significantly boost your chances of landing that PPC Specialist role.
✨Tip Number 3
Prepare for the interview by practising common PPC questions and showcasing your past successes. Be ready to discuss specific campaigns you've managed, the strategies you used, and the results you achieved. This will demonstrate your expertise and confidence in the field.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're proactive and serious about joining the team at Alexander Clifford.
We think you need these skills to ace PPC Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the PPC Specialist role. Highlight your experience with Google Ads and any successful campaigns you've run. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Share your passion for PPC and how your skills align with our mission at Alexander Clifford. Let us know why you're excited about this opportunity!
Showcase Your Results: When detailing your past experiences, focus on the results you've achieved. Use metrics to demonstrate your impact, like improved CTR or reduced CPL. Numbers speak louder than words, and we love seeing tangible outcomes!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at Alexander Clifford Ltd
✨Know Your PPC Stuff
Make sure you brush up on your Google Ads knowledge before the interview. Be ready to discuss advanced keyword strategies and how you've optimised campaigns in the past. They’ll want to see that you can talk the talk when it comes to driving results in competitive niches.
✨Showcase Your Testing Mindset
Prepare examples of how you've validated your strategies through testing. Discuss specific ad copy tests or audience targeting experiments you've conducted. This role values a data-driven approach, so demonstrating your ability to learn from results will set you apart.
✨Understand Their Business
Research Alexander Clifford and their focus on R&D tax consultancy. Familiarise yourself with their target audience and how PPC can drive leads for them. Showing that you understand their mission will demonstrate your genuine interest in the role and the company.
✨Be Ready to Collaborate
Since this position involves working closely with SEO experts and content writers, think of examples where you've successfully collaborated in the past. Highlight your communication skills and how you can bridge the gap between paid and organic strategies to achieve common goals.