They are now looking for a Head of Digital to lead the Marketing and ecommerce department.
The successful candidate will oversee all aspects of acquisition, conversion and retention for website and brand. The post holder will need to have knowledge of and experience in the full marketing channel mix, campaign development and execution, ecommerce trading and merchandising. Exceptional leadership and communication skills, a customer first approach, and a keen eye for detail are required for success in this role.
Responsible for:
Leading the UK marketing and ecommerce department to grow the brand, drive website traffic, maximise conversion, and retain customers to ensure they repeat purchase.
Main Duties:
Strategy and Leadership
- Develop and execute the marketing strategy, ensuring the brand is “everywhere that matters” in line with budgets and commercial expectations
- Lead the UK marketing and ecommerce department to deliver the strategy and achieve the very best results, and influence the wider business.
- Coach the department to improve their knowledge, skills, identify opportunities and drive growth
- Support a department culture which builds confidence, empowers with trust, encourages calculated risk taking and dares to experiment
- Build and maintain strong departmental relationships to rally the business to support marketing and ecommerce performance, initiatives and projects
- Oversee marketing activity and strategy including:
- partnerships, media, influencer and affiliate
- social media
- video
- blogs
- events and physical activations
Performance Marketing
- Full ownership of the performance marketing strategy
- Work closely and collaboratively with group performance marketing function to execute performance marketing activity in line with business goals, objectives and budget
- Monitor performance on marketing spend, ensuring it’s in line with budget and performance metrics
- Support group performance marketing function with assets to effectively market the brand and product
SEO
- Responsibility for content SEO strategy
- Work closely and collaboratively with SEO agencies and consultants to identify trends and opportunities, and plan and execute activity to maximise the results from them
- Promote SEO knowledge and awareness amongst the department to maximise SEO efforts in all mediums and forums
- Work collaboratively with the Group Digital Director on Technical SEO requirements
Shop Management
- Full ownership of shop management and merchandising
- Build and maintain website taxonomy and category structure
- Maintain website information in line with business performance and SLAs
- Work collaboratively with the business, especially customer service, operations and purchasing to enhance the website to improve customer experience through their feedback
Website Development
- Work collaboratively with the Group Digital Director to develop the UK website in line with business and market needs
Finance & Budget Management
- Full accountability for the marketing budget
- Plan the budget in line with the business plan, ensuring budget is assigned to the appropriate channels, services and activities
- Monitor and track spend within the month, ensuring costs committed are in line with budgeted
- Work collaboratively with finance to ensure costs are committed monthly, including any appropriate provisions and accruals
- Process invoices in line with budget management, ensuring they are passed to finance for timely payment
General
- Be an evangelist for marketing and ecommerce within the business, rallying support and engagement from departments to drive traffic and sales
- Be a keen communicator, building bridges and relationships within the business and between departments to effectively market the brand, product and provide an unbeatable customer experience
- Maintain, improve and enforce business processes and workflows relating to website interactions and integrations for optimal and efficient performance
- Google Analytics, Spryker, Salesforce Commerce Cloud, AWIN, TrustPilot, Microsoft Office, Asana, Looker Studio, PowerBI, SEMRush, Google Search Console, SEOMonitor, Dynamic Yield, ABLyft, Custobar, Aftership, Google Ads, Google Merchant Centre, Meta Ads, TikTok Ads, Microsoft Ads, Criteo, Reddit Ads, Akeneo, TrustPilot
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Head of Digital in Stoke-on-Trent employer: Alex James Digital
Join a dynamic and fast-growing entrepreneurial business that values creativity and innovation. As a Senior Brand Creative, you'll thrive in a collaborative environment where your design expertise will directly impact brand development and marketing strategies across global markets. With a strong focus on employee growth, this company offers excellent benefits and a culture that encourages hands-on involvement and creative autonomy, making it an ideal place for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Digital in Stoke-on-Trent
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like Alex James Digital are looking for when hiring for a Head of Digital.
✨Showcase Your Skills with an Online Portfolio
In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to Alex James Digital for the Head of Digital, a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at Alex James Digital as a Head of Digital, rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out Alex James Digital’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a Head of Digital.
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at Alex James Digital, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with Alex James Digital's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at Alex James Digital. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at Alex James Digital
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that Alex James Digital uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at Alex James Digital. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
