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- Tasks: Lead paid media across platforms like Meta, TikTok, and Google while driving social commerce.
- Company: Fast-growing digital marketing agency with a dynamic team culture.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
- Other info: Join a vibrant team where creativity meets data-driven marketing.
- Why this job: Make a real impact by shaping brand performance and leading innovative campaigns.
- Qualifications: 5+ years in paid media, strong platform experience, and confident client communication skills.
The predicted salary is between 50000 - 65000 £ per year.
Our client are a fast growth business. They are now looking for a Digital Marketing lead to join the team. You’ll own paid, performance and social commerce across the agency — the full digital picture, not just one corner of it.
Day-to-day, that means running paid media across Meta, TikTok, Google and beyond, growing clients’ organic social channels, and scaling their TikTok Shops as a genuine commercial channel. You’ll shape how brand and performance come together, lead the digital team, and front the performance conversations with clients. It’s hands-on. You’ll be in the platforms, reading the numbers, making the calls. If you want a role where you stay out of the detail and direct from a distance, this isn’t it.
The role, the clients and the agency are all growing. You’ll need to be able to:
- Own the numbers: daily, weekly, monthly performance across paid media, organic social and social commerce.
- Run paid properly: budget strategy, planning and optimisation across Meta, TikTok, Google and the wider paid stack — tied to client KPIs and protective of every pound spent.
- Lead awareness and acquisition: joined‑up paid and organic social campaigns that actually move the needle.
- Grow social commerce: scale clients’ TikTok Shops through shop optimisations, affiliates, shoppable content and paid.
- Front the client conversation: monthly performance updates that land. Confidence, clarity, what’s working, what’s next. Clients trust you because you tell them the truth.
- Lead the digital team: keeping momentum up, developing the team, and making sure paid, social and commerce pull in the same direction.
- Keep the plates spinning: own the marketing calendar across clients. Multiple brands, multiple plans, nothing dropped.
- Brief creative well: TikToks, Reels, social content, paid assets — good briefs in, good work out. You know the difference between a brief that sets creative free and one that hamstrings it.
About you:
- 5+ years in paid media and performance marketing, with real hands‑on platform experience — not just oversight.
- Strong across the full paid stack: Meta and TikTok essential, Google and programmatic a real plus.
- Solid organic social experience — you understand it, you can brief it, you can measure it.
- Social commerce or TikTok Shop experience a genuine bonus — or deep affiliate/marketplace experience you’ll transfer fast.
- Agency‑side experience — you know how to juggle multiple brands without the wheels coming off.
- Confident in front of clients, especially on the hard numbers — you own the story, good or bad.
- Comfortable working alongside creative — you see performance and brand as the same job.
Paid Social Media Lead employer: Alex James Digital
Contact Detail:
Alex James Digital Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Social Media Lead
✨Tip Number 1
Get your networking game on! Connect with people in the industry, attend events, and engage on platforms like LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can land you that dream role.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past successes in paid media and social commerce. We want to see how you’ve driven results and made an impact — numbers speak louder than words!
✨Tip Number 3
Prepare for those interviews! Research the company and come armed with questions that show you’re genuinely interested. We love candidates who can discuss how they’d approach our clients’ challenges and bring fresh ideas to the table.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we’re always on the lookout for passionate individuals ready to take charge of their career in digital marketing.
We think you need these skills to ace Paid Social Media Lead
Some tips for your application 🫡
Show Your Passion for Digital Marketing: When you’re writing your application, let your enthusiasm for digital marketing shine through. We want to see that you’re not just ticking boxes but genuinely excited about the role and how you can contribute to our fast-growing team.
Be Specific About Your Experience: Make sure to highlight your hands-on experience with platforms like Meta, TikTok, and Google. We love numbers, so don’t shy away from sharing specific metrics or campaigns you've worked on that demonstrate your success in paid media and performance marketing.
Tailor Your Application: Don’t send a generic application! Take the time to tailor your CV and cover letter to reflect the skills and experiences mentioned in the job description. Show us how your background aligns perfectly with what we’re looking for in a Paid Social Media Lead.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Alex James Digital
✨Know Your Numbers
Make sure you’re well-versed in the performance metrics relevant to paid media and social commerce. Be ready to discuss how you've owned the numbers in previous roles, and come prepared with examples of how your strategies have positively impacted KPIs.
✨Showcase Your Hands-On Experience
This role requires a hands-on approach, so be ready to share specific instances where you've directly managed campaigns on platforms like Meta, TikTok, and Google. Highlight your ability to optimise budgets and drive results, as this will resonate with the interviewers.
✨Client Conversations Matter
Prepare to demonstrate your confidence in front of clients. Think about how you can convey complex data in a clear and engaging way. Practice explaining what’s working and what’s next for clients, as they’ll want to see that you can build trust through transparency.
✨Creative Briefing Skills
Since you'll be working closely with creative teams, be ready to discuss how you’ve successfully briefed creatives in the past. Share examples of briefs that led to standout campaigns, and explain how you balance performance goals with creative freedom.