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- Tasks: Lead paid media across platforms like Meta, TikTok, and Google while driving social commerce.
- Company: Fast-growing digital marketing agency with a dynamic team culture.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
- Other info: Exciting environment with multiple brands and creative collaboration.
- Why this job: Make a real impact by shaping brand performance and leading innovative campaigns.
- Qualifications: 5+ years in paid media, strong platform experience, and confident client communication skills.
The predicted salary is between 50000 - 65000 £ per year.
Our client are a fast growth business. They are now looking for a Digital Marketing lead to join the team. You’ll own paid, performance and social commerce across the agency — the full digital picture, not just one corner of it.
Day-to-day, that means running paid media across Meta, TikTok, Google and beyond, growing clients’ organic social channels, and scaling their TikTok Shops as a genuine commercial channel. You’ll shape how brand and performance come together, lead the digital team, and front the performance conversations with clients. It’s hands-on. You’ll be in the platforms, reading the numbers, making the calls. If you want a role where you stay out of the detail and direct from a distance, this isn’t it.
The role, the clients and the agency are all growing. You’ll need to be able to:
- Own the numbers: daily, weekly, monthly performance across paid media, organic social and social commerce.
- Run paid properly: budget strategy, planning and optimisation across Meta, TikTok, Google and the wider paid stack — tied to client KPIs and protective of every pound spent.
- Lead awareness and acquisition: joined‑up paid and organic social campaigns that actually move the needle.
- Grow social commerce: scale clients’ TikTok Shops through shop optimisations, affiliates, shoppable content and paid.
- Front the client conversation: monthly performance updates that land. Confidence, clarity, what’s working, what’s next. Clients trust you because you tell them the truth.
- Lead the digital team: keeping momentum up, developing the team, and making sure paid, social and commerce pull in the same direction.
- Keep the plates spinning: own the marketing calendar across clients. Multiple brands, multiple plans, nothing dropped.
- Brief creative well: TikToks, Reels, social content, paid assets — good briefs in, good work out. You know the difference between a brief that sets creative free and one that hamstrings it.
About you:
- 5+ years in paid media and performance marketing, with real hands‑on platform experience — not just oversight.
- Strong across the full paid stack: Meta and TikTok essential, Google and programmatic a real plus.
- Solid organic social experience — you understand it, you can brief it, you can measure it.
- Social commerce or TikTok Shop experience a genuine bonus — or deep affiliate/marketplace experience you’ll transfer fast.
- Agency‑side experience — you know how to juggle multiple brands without the wheels coming off.
- Confident in front of clients, especially on the hard numbers — you own the story, good or bad.
- Comfortable working alongside creative — you see performance and brand as the same job.
Paid Social Media Lead in Manchester employer: Alex James Digital
Contact Detail:
Alex James Digital Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Social Media Lead in Manchester
✨Tip Number 1
Get your networking game on! Connect with people in the industry, attend events, and engage on platforms like LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can land you that dream role.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past successes in paid media and social commerce. We want to see how you’ve driven results and made an impact — numbers speak louder than words!
✨Tip Number 3
Prepare for those interviews like a pro! Research the company, understand their clients, and be ready to discuss how you can lead their digital team to success. We’re talking about confidence and clarity when discussing performance metrics — own that conversation!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take that extra step to connect directly with us.
We think you need these skills to ace Paid Social Media Lead in Manchester
Some tips for your application 🫡
Show Your Hands-On Experience: Make sure to highlight your real hands-on experience with paid media and performance marketing. We want to see how you've owned the numbers and made impactful decisions in your previous roles.
Be Clear About Your Strategy: When discussing your approach to budget strategy and optimisation, be specific! We love candidates who can articulate their thought process and how it ties back to client KPIs. This clarity will set you apart.
Demonstrate Your Client Management Skills: Since you'll be fronting client conversations, share examples of how you've built trust and communicated performance updates effectively. We’re looking for confidence and clarity in your application!
Tailor Your Application: Don’t forget to tailor your application to our needs! Mention your experience with Meta, TikTok, and Google specifically, and show us how you can juggle multiple brands without dropping the ball. Apply through our website to make it official!
How to prepare for a job interview at Alex James Digital
✨Know Your Numbers
Make sure you’re comfortable discussing performance metrics. Brush up on how to interpret data from Meta, TikTok, and Google. Be ready to explain how you've used these numbers to drive decisions in past roles.
✨Showcase Your Hands-On Experience
This role requires a hands-on approach, so be prepared to share specific examples of campaigns you've managed. Highlight your direct involvement in budget strategy, planning, and optimisation across various platforms.
✨Understand the Creative Process
Since you'll be briefing creatives, demonstrate your understanding of what makes a good brief. Share examples of how you’ve successfully collaborated with creative teams to produce effective social content.
✨Client Communication is Key
Prepare to discuss how you handle client conversations, especially around performance updates. Show that you can communicate complex data clearly and build trust through transparency.