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- Tasks: Lead the marketing and ecommerce team to drive brand growth and customer retention.
- Company: Dynamic company focused on innovative marketing strategies and ecommerce excellence.
- Benefits: Competitive salary, flexible working options, and opportunities for professional development.
- Other info: Join a vibrant team that values creativity and collaboration.
- Why this job: Shape the future of digital marketing and ecommerce while making a real impact.
- Qualifications: Proven experience in marketing strategy, ecommerce, and strong leadership skills.
The predicted salary is between 60000 - 80000 ÂŁ per year.
They are now looking for a Head of Digital to lead the Marketing and ecommerce department. The successful candidate will oversee all aspects of acquisition, conversion and retention for website and brand. The post holder will need to have knowledge of and experience in the full marketing channel mix, campaign development and execution, ecommerce trading and merchandising. Exceptional leadership and communication skills, a customer first approach, and a keen eye for detail are required for success in this role.
Responsible for:
- Leading the UK marketing and ecommerce department to grow the brand, drive website traffic, maximise conversion, and retain customers to ensure they repeat purchase.
Main Duties:
- Strategy and Leadership
- Develop and execute the marketing strategy, ensuring the brand is “everywhere that matters” in line with budgets and commercial expectations.
- Lead the UK marketing and ecommerce department to deliver the strategy and achieve the very best results, and influence the wider business.
- Coach the department to improve their knowledge, skills, identify opportunities and drive growth.
- Support a department culture which builds confidence, empowers with trust, encourages calculated risk taking and dares to experiment.
- Build and maintain strong departmental relationships to rally the business to support marketing and ecommerce performance, initiatives and projects.
- Oversee marketing activity and strategy including: partnerships, media, influencer and affiliate social media video blogs events and physical activations.
- Performance Marketing
- Full ownership of the performance marketing strategy.
- Work closely and collaboratively with group performance marketing function to execute performance marketing activity in line with business goals, objectives and budget.
- Monitor performance on marketing spend, ensuring it’s in line with budget and performance metrics.
- Support group performance marketing function with assets to effectively market the brand and product.
- SEO
- Responsibility for content SEO strategy.
- Work closely and collaboratively with SEO agencies and consultants to identify trends and opportunities, and plan and execute activity to maximise the results from them.
- Promote SEO knowledge and awareness amongst the department to maximise SEO efforts in all mediums and forums.
- Work collaboratively with the Group Digital Director on Technical SEO requirements.
- Shop Management
- Full ownership of shop management and merchandising.
- Build and maintain website taxonomy and category structure.
- Maintain website information in line with business performance and SLAs.
- Work collaboratively with the business, especially customer service, operations and purchasing to enhance the website to improve customer experience through their feedback.
- Website Development
- Work collaboratively with the Group Digital Director to develop the UK website in line with business and market needs.
- Finance & Budget Management
- Full accountability for the marketing budget.
- Plan the budget in line with the business plan, ensuring budget is assigned to the appropriate channels, services and activities.
- Monitor and track spend within the month, ensuring costs committed are in line with budgeted.
- Work collaboratively with finance to ensure costs are committed monthly, including any appropriate provisions and accruals.
- Process invoices in line with budget management, ensuring they are passed to finance for timely payment.
- General
- Be an evangelist for marketing and ecommerce within the business, rallying support and engagement from departments to drive traffic and sales.
- Be a keen communicator, building bridges and relationships within the business and between departments to effectively market the brand, product and provide an unbeatable customer experience.
- Maintain, improve and enforce business processes and workflows relating to website interactions and integrations for optimal and efficient performance.
Head of Digital employer: Alex James Digital
Contact Detail:
Alex James Digital Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Digital
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on that Head of Digital role!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your past campaigns and successes. This is your chance to demonstrate your expertise in performance marketing and ecommerce – make it shine!
✨Tip Number 3
Prepare for interviews by researching the company’s current marketing strategies and challenges. Bring fresh ideas to the table that align with their goals. They’ll love seeing your customer-first approach and keen eye for detail!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we’re always looking for passionate individuals who can lead and innovate in the digital space.
We think you need these skills to ace Head of Digital
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Head of Digital role. Highlight your experience in marketing strategy, ecommerce, and leadership. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about digital marketing and how you can drive growth for our brand. Keep it engaging and relevant to the job description.
Showcase Your Achievements: Don’t just list your responsibilities; showcase your achievements! Use metrics and examples to demonstrate how you've successfully led marketing campaigns or improved conversion rates in previous roles.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss any important updates from us!
How to prepare for a job interview at Alex James Digital
✨Know Your Digital Marketing Inside Out
Make sure you brush up on your knowledge of the full marketing channel mix. Be ready to discuss specific campaigns you've developed and executed, especially in ecommerce. Highlight your experience with performance marketing and SEO strategies, as these will be crucial for the role.
✨Showcase Your Leadership Skills
Prepare examples that demonstrate your leadership style and how you've successfully coached teams in the past. Think about times when you've empowered your team to take calculated risks and how that led to growth. This will show that you can lead the UK marketing and ecommerce department effectively.
✨Be Customer-Centric
Since a customer-first approach is key, come equipped with examples of how you've improved customer experiences in previous roles. Discuss how you've used customer feedback to enhance website performance or product offerings, showing that you understand the importance of retention and repeat purchases.
✨Familiarise Yourself with Tools and Metrics
Get comfortable with the tools mentioned in the job description, like Google Analytics and SEMRush. Be prepared to talk about how you've used these tools to monitor performance and make data-driven decisions. This will demonstrate your analytical skills and ability to manage budgets effectively.