Ecommerce Merchandiser

Our client is a fast-growing digital business. As Ecommerce Merchandiser, you will assist the Ecommerce Merchandising Lead in the effective management of websites and the App. This includes product launches, trade reporting, visually merchandising where appropriate, and briefing in content and collections.

A key part of this role is to identify and implement opportunities to drive sales across all sales-generating areas of all websites, analysing all aspects of the customer conversion funnel to maximise conversion.

• Trade own agreed website departments and visually merchandise all relevant product categories, homepage categories, and ongoing collection categories in line with the seasonal trading calendar and marketing plan.
• Review key lines and bestselling products weekly to ensure opportunity is maximised and products have good visibility throughout the website and on digital marketing channels.
• Review slow-selling products with Stock Merchandising and agree with Ecommerce Merchandising Lead appropriate actions to improve sales.
• Review and suggest changes for website/app product categorisation and range navigation and website filters.
• Maintain onsite search rules and search management, identifying poor converting terms and areas to improve conversion.
• Have knowledge of sorting rules and product recommendations rules and support the EML and Digital Optimisation Manager on implementing these as applicable.

• Select products for online content including homepages, inspirations, navigation, and landing pages in line with the seasonal plan created with the Ecommerce Merchandising Lead.
• Brief website content to internal Creative & web development teams, sign off with Ecommerce Merchandising Lead.
• Attend seasonal range presentations and content planning meetings with Ecommerce, Creative, and Buying departments.
• Demonstrate commitment to innovation; input ideas and content requirements to support the Ecommerce Merchandising strategy.
• Conduct and derive insights from competitor analysis and end-of-season reviews.
• Brief website content testing requirements to Ecommerce Merchandising Lead and Digital Optimisation Manager as applicable.

• Select priority products, themes, and category stories for UK and IRE territories to inform Digital CRM broadcast calendar.
• Feedback changes to planned product features based on trading performance to Digital CRM team.
• Maintain an awareness of results to inform future planning.

• Deliver associated trade reporting as agreed with Ecommerce Merchandising Lead providing actionable insights to boost trade across all key websites and App.
• Use Analytics tools and associated systems to inform merchandising and trading recommendations made to Ecommerce Merchandising Lead.

• Support the implementation of SEO content changes advised by Digital Marketing Manager.
• Review proposed SEO changes with Ecommerce Merchandising Lead to ensure alignment to category and products.
• Closely collaborate with web development team to ensure SEO best practices are properly followed throughout website content.

Excellent package on offer.