At a Glance
- Tasks: Lead high-value client accounts and drive their digital marketing success.
- Company: Fast-growing digital marketing agency specialising in AI-driven strategies.
- Benefits: Competitive salary, career progression, and continuous learning opportunities.
- Other info: Dynamic environment with clear pathways to senior management.
- Why this job: Shape the future of digital marketing while making a real impact for clients.
- Qualifications: Experience in client-facing roles and strong commercial acumen required.
The predicted salary is between 50000 - 65000 £ per year.
Our client is a fast growth Digital Marketing agency with a strong record of driving exponential growth for clients. As specialists in E-commerce, Lead Generation, and AI-driven digital marketing strategies, they empower SMEs and owner-managed businesses to outperform their competition through high-performance SEO, PPC, and web development.
They are now seeking a high-calibre Senior Account Manager who doesn’t just want a 'job,' but wants to play a foundational role in growth, managing higher-value clients with demanding expectations, and ultimately helping shape the future of the agency.
The Role
This is not a passive account management role; it is designed for a commercially aggressive, relationship-led leader. You will act as the primary strategic architect and ruthless internal ambassador for a high-value portfolio of clients. You will own the customer journey from onboarding, ensuring every digital marketing investment translates into measurable commercial success and—crucially—an exceptional client perception of ROI.
Key Responsibilities
- Strategic Relationship & Sentiment Management
- Business Goal Alignment: Deeply understand each client’s business goals and ensure all campaigns, performance targets, and KPIs are perfectly aligned with their long-term objectives.
- Perception & Sentiment Ownership: Manage not just the raw data, but the client’s perception of value. Identify hidden objections and ensure clients fully understand the ROI delivered through high-level performance reviews.
- Executive Influence: Become the 'go-to' advisor for business owners, building deep trust and guiding their digital growth strategy.
- Ruthless Customer Advocacy & Assertiveness
- Internal Ambassador: Act as the customer’s advocate within the agency and with external partners. Be assertive and not 'take no for an answer' when ensuring technical teams and suppliers deliver the performance clients expect.
- Client Accountability: Diplomatically but firmly follow up with clients to ensure they fulfill their responsibilities. Identify ways to make it easier for them to execute tasks that affect campaign performance to prevent avoidable churn.
- Proactive Performance & Issue Resolution
- Pre-emptive Problem Solving: Monitor account health and KPIs daily to identify 'red flags' or recurring issues before the client reports it. Adhere strictly to review schedules to ensure no problem goes unaddressed.
- Rapid Escalation: Proactively identify and elevate performance issues. Implement solutions immediately—prioritising action over lengthy debate to ensure timely results.
- Process Evolution & Continuous Improvement
- Success Blockers: Maintain a 'continuous improvement' mentality. Identify weaknesses in delivery processes and implement changes to ensure internal and partner processes are always fit for purpose.
- Commercial Expansion: Identify and execute opportunities for account growth and service expansion, ensuring high retention and increased lifetime value.
- Market Leadership: Stay ahead of emerging market trends to provide cutting-edge recommendations that keep clients ahead of their competition.
Required Skills & Experience
- Agency Pedigree: Proven experience in a client-facing role within a digital agency.
- Commercial Acumen: A track record of managing multiple high-value accounts simultaneously while identifying growth opportunities.
- Technical Literacy: Comfortable discussing complex performance metrics and translating them into ROI narratives.
- Assertive Communication: The ability to lead high-level dialogues, manage client expectations, and command respect from internal technical teams and supplier partners.
- Initiative: A self-starter who 'owns' this space and uses their own initiative to drive results without constant supervision.
We are looking for a candidate capable of integrating quickly into workflows. For the right person, this role is a stepping stone to senior leadership.
Shape Agency Processes: Influence how the agency delivers value across the entire business as they scale.
Career Progression: Clear pathways into Senior Management as the agency continues its focused growth.
Continuous Learning: Ongoing training in AI and data driven digital marketing.
Strategic Growth Account Lead - AI-Driven Marketing in Blackburn employer: Alex James Digital
Join a dynamic and rapidly growing digital marketing agency that champions innovation and excellence in AI-driven strategies. With a strong focus on employee development, you will have access to continuous learning opportunities and clear pathways for career progression into senior management. Our collaborative work culture fosters creativity and empowers you to make a significant impact on client success while enjoying the benefits of working in a vibrant location that thrives on technological advancement.
StudySmarter Expert Advice🤫
We think this is how you could land Strategic Growth Account Lead - AI-Driven Marketing in Blackburn
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your achievements and projects related to digital marketing. Use real data to demonstrate how you’ve driven growth or improved ROI for previous clients. This will make you stand out when you apply through our website.
✨Tip Number 3
Prepare for interviews by researching the company and its clients. Understand their business goals and think about how you can help them achieve those. Bring your insights to the table during the interview to show you’re not just another candidate, but a strategic partner.
✨Tip Number 4
Follow up after interviews! A quick thank-you email can go a long way. Reiterate your enthusiasm for the role and mention something specific from the conversation that resonated with you. It shows you’re genuinely interested and keeps you top of mind.
We think you need these skills to ace Strategic Growth Account Lead - AI-Driven Marketing in Blackburn
Some tips for your application 🫡
Show Your Passion:When writing your application, let your enthusiasm for digital marketing shine through. We want to see that you’re not just looking for any job, but that you’re genuinely excited about the opportunity to help shape the future of our agency.
Tailor Your Experience:Make sure to highlight your relevant experience in client-facing roles within digital agencies. We’re looking for someone who can manage high-value accounts, so be specific about how your past roles align with this position.
Be Assertive and Clear:Your written application should reflect your assertive communication style. Use clear and concise language to convey your ideas, and don’t shy away from showcasing your ability to lead high-level dialogues.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting role. Plus, it shows you’re proactive—just what we like to see!
How to prepare for a job interview at Alex James Digital
✨Know Your Client Inside Out
Before the interview, dive deep into understanding the agency's clients and their business goals. Familiarise yourself with their current strategies in E-commerce and lead generation. This will help you demonstrate how your experience aligns with their needs and how you can contribute to their growth.
✨Showcase Your Commercial Acumen
Prepare to discuss specific examples from your past roles where you've successfully managed high-value accounts. Highlight your ability to identify growth opportunities and how you've translated complex performance metrics into clear ROI narratives for clients.
✨Demonstrate Assertive Communication
Practice articulating your thoughts clearly and confidently. Be ready to showcase your assertiveness in managing client expectations and leading high-level discussions. This is crucial for building trust and respect with both clients and internal teams.
✨Emphasise Continuous Improvement Mindset
Be prepared to talk about how you've identified weaknesses in processes and implemented changes for better outcomes. Show that you have a proactive approach to problem-solving and a commitment to continuous learning, especially in AI-driven marketing strategies.
