Store Superviser in London

At AlexBegg, our luxurious cashmere and knitwear products—crafted under the Begg & Co brand and for some of the world’s most prestigious fashion houses—are brought to life by generations of Scottish expertise. Our talented and diverse team is central to our success, and we believe that true creativity flourishes when everyone feels valued, included, and empowered to bring their authentic selves to work. We are committed to fostering an inclusive and diverse work environment that contributes meaningfully to just and equitable communities across all social identities.

As a Store Supervisor, you will play a central role in creating a welcoming, personalised, and truly luxurious experience for every client. You will embody the spirit of Begg x Co on the sales floor — assisting clients with care, attentiveness, and genuine passion — while contributing to the boutique’s overall performance and daily excellence. Working closely with the Store Manager and the wider team, you will help maintain an atmosphere of calm efficiency, hospitality, and purpose.

Your presence on the sales floor will be active, engaged, and inspiring. At Begg x Co, we believe that true luxury lies in sincere, quiet, and deeply attentive care. From the moment a client enters the boutique, you will accompany them with warmth, patience, and authentic curiosity. By listening carefully and understanding their needs, you will guide them through our collections with grace and confidence, allowing each piece to speak through its texture, story, and craftsmanship.

This journey begins long before the first client arrives — with the meticulous preparation of the boutique, the refinement of the environment, and an intimate understanding of every item. It continues well beyond the sale, through thoughtful gestures, personalised follow up, and the nurturing of meaningful relationships via our tailored CRM programme. Whether a client is choosing a gift, updating their seasonal wardrobe, or discovering the brand for the first time, you will serve as their trusted link to the world of Begg x Co. In doing so, you won’t simply make a sale — you will create a moment, a memory, and a reason to return.

Main Duties and Responsibilities

• Client Experience & Sales Excellence: Deliver a warm, authentic, and elevated welcome to every guest, guiding them through the world of Begg x Co with quiet confidence, impeccable manners, and genuine attentiveness. Develop and implement thoughtful selling strategies designed to recruit, retain, and deepen relationships with clients, with particular focus on very important client (VIC) engagement and long term loyalty.
• Leadership Support: Serve as the primary point of contact and assume key store responsibilities during the Store Manager’s absence, ensuring seamless continuity of service, team coordination, and boutique standards.
• Storytelling & Product Expertise: Communicate the heritage, craftsmanship, and artistry behind each piece with clarity and elegance, helping clients form an emotional and lasting connection with the product and the brand.
• Clientelling: Support ongoing client development through proactive, personalised follow ups — including thank you note, tailored outreach, and a deep understanding of individual preferences and purchasing patterns.
• Operational Support: Ensure the boutique’s presentation and operations are maintained to the highest standard, overseeing stock replenishment, visual merchandising alignment, and all opening and closing procedures.
• Team Contribution: Collaborate with humility, generosity, and precision, contributing positively to team dynamics and supporting the overall rhythm and energy of the boutique.
• Visual Merchandising & Brand Image: Always uphold an atmosphere of understated elegance throughout the boutique. Oversee window displays and interior presentation in partnership with VM and Marketing teams. Maintain impeccable standards of cleanliness, organisation, and aesthetic harmony.
• Discretion & Elegance: Demonstrate the highest level of confidentiality, service etiquette, and personal presentation in all client interactions.
• Cross Departmental Collaboration: Engage regularly with HQ departments to support the boutique’s strategic and harmonious development. Act as a key conduit between the boutique and head office, sharing insights from the sales floor, contributing to strategic planning, and ensuring the brand’s values are consistently reflected in day to day operations.

Person Specification

• Naturally client‑focused, with refined interpersonal skills and an instinct for exceptional service.
• Emotionally intelligent, respectful, and able to build warm, trusting relationships with clients and colleagues.
• Calm, poised, and composed even during busy periods, with a graceful and detail‑driven approach to work.
• Demonstrates a genuine appreciation for craftsmanship, quality materials, and timeless design.
• Curious, open to learning, and motivated by a culture grounded in excellence, care, and understated elegance.

Knowledge, skills and experience

• Experience in a luxury or premium retail environment, ideally within knitwear, accessories, or ready to wear.
• Strong proficiency with CRM systems and digital retail tools, with the ability to use technology to enhance client development.
• Excellent spoken English is essential; additional languages — especially Mandarin, Arabic, Russian, French, or Japanese — are a strong advantage.
• Solid understanding of luxury service standards, clientelling principles, and brand storytelling.
• Ability to maintain impeccable boutique standards, including product care, visual presentation, and operational accuracy.

Personal Attributes (Essential)

• Craftsmanship: Always apply high standards to your work, building on our legacy for future generations.
• Authenticity: True to yourself and celebrate individual differences.
• Bravery: Be ambitious and take action, embrace challenges with a courageous spirit.
• Creative Curiosity: Keep an open mind and continuously challenge, seeing each day as an opportunity to discover & create.
• Being Human: Display care for colleagues, communities, and our planet, supporting each other to make our unique contribution.