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- Tasks: Lead global marketing measurement initiatives and enhance media effectiveness across ALDI's international markets.
- Company: Join ALDI, a rapidly expanding grocery leader with a commitment to excellence in marketing.
- Benefits: Enjoy flexible working hours, 5 weeks annual leave, and a variety of Aldi perks.
- Why this job: Make a global impact in a fast-paced environment while collaborating with diverse teams.
- Qualifications: Experience in marketing measurement, MMM programs, and strong analytical skills required.
- Other info: ALDI values diversity and promotes an inclusive workplace culture.
The predicted salary is between 61065 - 79210 £ per year.
ALDI is growing fast in the UK, but we’re also proud to be rapidly expanding across the globe, from Austria to Australia. To accelerate this growth, we’re looking for dynamic and energetic media professionals to join our International Marketing team. Acting as a Centre of Excellence to support all ALDI countries, the International Marketing team is on a mission to lead the development of a world class marketing, media and advertising operation within the ever-changing grocery sector. We are looking for someone with Marketing Measurement and Effectiveness expertise to join the team and help drive our marketing performance across all ALDI South countries. This is an exciting opportunity to develop and implement improved marketing measurement internationally, working closely with our country marketing teams and other international stakeholders. This is a chance for you to have a global impact within the business, working in a fast-paced environment and seeing your projects and initiatives come to life in our markets. We have amazing opportunities for passionate media professionals. If you would like to join our dynamic team, apply to join #TeamAldi today! Your New Role: Leading the ongoing adoption of a global MMM solution in each country and identifying opportunities to extend and augment the programme. Helping countries interpret results and implement recommendations and ultimately proving the value of the program back to the business. Development and rollout of a bespoke marketing effectiveness framework for all countries. Providing ongoing support as the countries apply the framework and adapt it to suit their needs and market. Creating and monitoring an overall marketing test and learn program to establish the effectiveness of changes made to marketing and media plans Working with all 10 diverse ALDI markets to drive increased media effectiveness and performance in all offline and online channels, helping to identify the right solutions for each country according to its market maturity Constantly looking for additional opportunities to improve marketing measurement and availability of data, identifying the right partners to work with where relevant and building the business case to support your ideas Working closely with the global ALDI community and multiple other stakeholders. Collaborating with local teams and other global departments to drive success, help solve ALDI’s marketing challenges and champion media and marketing to the wider business. About you: Experience of working with MMM and deploying an MMM programme Experience working in a marketing client side or media agency role Experience of working in marketing measurement and effectiveness. Good understanding of marketing principles, including advertising, promotion, pricing, sales data, media planning and buying. Experience of developing and implementing ways of working and improved process Working knowledge of media and marketing, ideally across all offline and online channels Experience in a Global role or of working with multiple markets, such as the UK, US, Germany, Austria and Italy A fantastic eye for detail, strong analytical skills Proactive, inquisitive and personable nature Ability to communicate to high level stakeholders and package up complex information in an understandable way What you will get in Return: Salary starting from £61,065 rising to £79,210 5-day/40-hour week, working Monday-Friday, with an office on demand working model. Your office location will be in Tamworth, with the option to work in Camden 5 weeks’ annual leave plus Bank Holidays Flexible working hours Full training provided with ongoing personal development opportunities Company sick pay scheme Company maternity, paternity and adoption leave pay after 2 years Long service rewards A variety of Aldi Perks including bike to work scheme, discounted gym passes, accommodation, travel, cinema and family day out tickets Access to a free, 24/7, confidential virtual GP service for all Aldi Colleagues and their children (under the age of 16) If you’re looking for a career that gives you more, apply today! Aldi is an equal opportunities employer. We’re committed to maintaining a diverse and inclusive workforce and are dedicated to promoting a culture of inclusion, providing an environment in which collaboration, respect and fairness are essential. We value diversity and are dedicated to treating all of our colleagues and prospective colleagues fairly and with respect
Marketing Effectiveness Expert - Camden employer: Aldi UK
Contact Detail:
Aldi UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Effectiveness Expert - Camden
✨Tip Number 1
Familiarize yourself with the latest trends in marketing measurement and effectiveness, especially in the context of global markets. This knowledge will help you engage in meaningful conversations during interviews and demonstrate your expertise.
✨Tip Number 2
Network with professionals in the marketing field, particularly those who have experience with MMM programs. Attend industry events or webinars to connect with potential colleagues and learn from their experiences.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully implemented marketing measurement frameworks in previous roles. Highlight your analytical skills and ability to communicate complex information clearly to stakeholders.
✨Tip Number 4
Research ALDI's current marketing strategies and campaigns across different countries. Understanding their approach will allow you to tailor your insights and suggestions during the interview process, showcasing your proactive nature.
We think you need these skills to ace Marketing Effectiveness Expert - Camden
Some tips for your application 🫡
Understand the Role: Make sure to thoroughly read the job description and understand the key responsibilities and requirements. Tailor your application to highlight your experience with marketing measurement and effectiveness, as well as your ability to work in a global context.
Highlight Relevant Experience: In your CV and cover letter, emphasize your experience with Marketing Mix Modeling (MMM) and any previous roles in marketing measurement. Provide specific examples of how you've successfully implemented marketing strategies or frameworks in past positions.
Showcase Analytical Skills: ALDI values strong analytical skills. Include examples in your application that demonstrate your ability to analyze data, interpret results, and make data-driven recommendations. This could be through projects you've led or insights you've provided in previous roles.
Communicate Effectively: Since the role involves working with high-level stakeholders, ensure your application reflects your communication skills. Use clear and concise language, and consider including examples of how you've effectively communicated complex information in the past.
How to prepare for a job interview at Aldi UK
✨Show Your Marketing Measurement Expertise
Be prepared to discuss your experience with Marketing Measurement and Effectiveness. Highlight specific projects where you've successfully implemented MMM solutions and how they impacted marketing performance.
✨Understand ALDI's Global Context
Research ALDI's operations in different countries. Be ready to talk about how you can adapt marketing strategies to suit various market maturities and cultural contexts, showcasing your global perspective.
✨Demonstrate Analytical Skills
Prepare to showcase your analytical skills by discussing how you've used data to drive marketing decisions. Bring examples of how you've interpreted results and made recommendations that led to measurable improvements.
✨Communicate Complex Ideas Simply
Practice explaining complex marketing concepts in a straightforward manner. During the interview, focus on how you can communicate effectively with high-level stakeholders, ensuring they understand the value of your proposals.
