Marketing Officer in Liverpool

The purpose of this role is to help to shape, support and deliver marketing plans for Alder Hey Children’s Charity for a wide range of stakeholders, reporting to the Senior Marketing Officer. This is a broad and varied marketing role which requires creativity, excellent communication and project management skills to help the charity plan and execute its marketing, fundraising and brand campaigns.

Main Duties/Tasks

• Marketing Planning, Campaign Delivery & Performance: Support the Senior Marketing Officer and Marketing & Communications Manager to implement marketing plans and campaign strategies. Ensure campaigns across fundraising teams align with brand, audience insight and organisational priorities. Collaborate with fundraising teams to plan, create and implement integrated marketing campaigns across multi channels that meet brand and fundraising goals. Identify opportunities to grow audiences, engagement and income through innovative marketing approaches. Use market research and data to drive continuous improvement in marketing activity. Evaluate and share actionable learnings to optimise future campaigns. Analysis of campaign performance and audience insights to inform future marketing decisions.
• Content, Channels & Brand: Creative and powerful copywriting skills aligned to the values of the Charity. Adapting copy to suit differing audiences and publications, including digital, DM, print appeals, email, magazines, brochures, scripts and social media. Creation of powerful stewardship content in partnership with fundraising teams. Collaboration within the marketing team across branded social channels to drive growth and engagement. Collaborate with the Trust Comms team for campaign and content capture in line with Trust Policy. Upholding of brand positioning to always agreed deadlines.
• Stakeholder Management, Delivery & Operations: Manage the production and distribution of marketing materials across external suppliers as required. Liaising and networking with a range of internal and external stakeholders including families, donors, colleagues, suppliers and partner organisations. Assisting the Marketing & Communications Manager to work within project budgets using appropriate systems and controls. Attending and participating in events, team meetings, compulsory training etc.
• Other Duties: Be an outstanding advocate for Alder Hey Children’s Charity in line with the core values of the organisation. Be an active and supportive member of the Alder Hey Children’s Charity team, contributing to team development and working collaboratively with colleagues and volunteers. Attend and support events run by fundraising teams where required, including occasional out-of-hours working. Gain and maintain an in-depth knowledge and understanding of the charity’s work, priorities and future plans. Any other reasonable duties as required by your line manager.

Our Values

Here at Alder Hey Children’s Charity, our values guide the way in which we work. By being courageous, working together, being passionate about our work, and making sure that we are creative in what we do, helps us to deliver the support necessary so that our Hospital can continue to deliver the very best care for our young patients and their families.

• Courage: We try new things and take risks to innovate and drive forward new ideas. We have the courage to speak up and take a stance. We are accountable, responsive and responsible. We are unstoppable.
• Together: We work together as one team, sharing our knowledge and learning. We work in partnership with patients, families, supporters and colleagues. We are respectful, celebrate diversity and empower each other to achieve our aims.
• Passion: We are passionate about what we do and why we do it. We work together to share and grow. We inspire others.
• Magic: We are fun, creative and child led. We create special moments, provide little extras and go further for our brave young patients.

Alder Hey Children’s Charity is committed to equal opportunities and positively welcomes applications from all sections of the community. Alder Hey Children’s Charity is committed to safeguarding children and vulnerable adults. The post holder may be required to complete an enhanced DBS disclosure check.