At a Glance
- Tasks: Lead exciting digital campaigns to attract students and optimise recruitment strategies.
- Company: Join the University of Salford, a vibrant and inclusive community.
- Benefits: Competitive salary, 32 days leave, flexible working, and a great pension scheme.
- Other info: Be part of one of the UK's fastest growing universities with excellent career growth opportunities.
- Why this job: Make a real impact on students' futures while developing your digital marketing skills.
- Qualifications: Proven experience in digital marketing and strong analytical skills required.
The predicted salary is between 40500 - 49500 £ per year.
Opportunity Overview
The University of Salford is looking for an experienced Digital Manager to join our Marketing team on a fixed-term maternity cover contract.
This is an exciting opportunity for a talented digital marketer to play a pivotal role in delivering our student recruitment strategy, with particular responsibility for leading the University's Clearing campaign.
About the Role
Reporting to the Brand & Campaign manager you'll be responsible for planning, managing and optimising multi-channel digital campaigns that help prospective students find the right course and make informed decisions about their future.
Working alongside colleagues across marketing, recruitment, web and communications, you'll ensure our digital activity delivers outstanding results against ambitious recruitment targets.
Alongside leading the Clearing campaign which is one of the busiest periods in the higher education recruitment calendar, you'll oversee a range of digital recruitment campaigns throughout the year, managing external media and creative agencies, monitoring campaign performance, and using data and insight to continually optimise activity across paid search, social media, display, web and analytics.
You'll bring significant experience of delivering successful digital marketing campaigns, excellent knowledge of digital advertising platforms, analytics and campaign measurement, and the ability to translate insight into action.
You'll be comfortable managing multiple priorities, working collaboratively with stakeholders and presenting performance to senior colleagues.
We're looking for someone who has
- Proven experience delivering high-performing digital marketing campaigns.
- Experience managing agencies and paid digital media.
- Strong analytical skills with experience using digital performance data to optimise campaigns.
- Excellent stakeholder management and communication skills.
- The ability to work at pace, manage competing priorities and deliver results to tight deadlines.
- Experience in higher education or a similar sector is desirable, but we welcome applicants from a range of industries with relevant digital marketing expertise.
What's in it for you?
- Competitive salary and excellent pension scheme.
- An impressive 32 days leave - plus bank holidays, additional time off at Christmas and the opportunity to buy even more!
- Flexible working - we support a culture of flexible and agile working to help you find the right balance.
- Our community - there's a real sense of belonging here at Salford.
We value diversity, in backgrounds and in experiences.
Our difference makes us stronger, and together we share a passion for improving students' lives - join us here in Salford and be part of one of the UK's fastest growing universities.
- A rewarding career - where everything you do will make a difference. To our students, our local community, and the world around you.
Please note this opportunity may close early depending on applicant volume.
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Digital Manager employer: Alder Forest
The University of Salford is an exceptional employer, offering a vibrant work culture that prioritises flexibility and inclusivity. With competitive salaries, generous leave entitlements, and a strong commitment to employee development, you will have the opportunity to make a meaningful impact on students' lives while working in one of the UK's fastest-growing universities. Join us in Salford, where your contributions will be valued and celebrated within a supportive community.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Manager
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like Alder Forest are looking for when hiring for a Digital Manager.
✨Showcase Your Skills with an Online Portfolio
In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to Alder Forest for the Digital Manager, a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at Alder Forest as a Digital Manager, rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out Alder Forest’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a Digital Manager.
We think you need these skills to ace Digital Manager
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at Alder Forest, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with Alder Forest's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at Alder Forest. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at Alder Forest
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that Alder Forest uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at Alder Forest. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
