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For Companies At a Glance
- Tasks: Drive B2B growth by securing new customers and building strategic relationships.
- Company: Leading provider of high-quality lighting solutions with over 30 years of experience.
- Benefits: Autonomy, visibility, and influence in a growing B2B channel.
- Other info: Dynamic role with opportunities for personal and professional development.
- Why this job: Be at the forefront of growth and make a real impact in the commercial lighting space.
- Qualifications: 5+ years in B2B sales, strong industry knowledge, and proven track record.
The predicted salary is between 60000 - 80000 £ per year.
Location: UK-wide (national field-based role, with regular travel)
About the Business
For over 30 years, our client has been a leading provider of high-quality lighting solutions to both domestic and commercial markets. Based in the Northern Home Counties, the business designs, manufactures and sources a comprehensive product range of over 10,000 SKUs, serving residential, trade and commercial environments. Alongside a successful and established B2C operation, the company is continuing to invest in the growth of its offline B2B commercial channel, with a clear focus on long-term, sustainable market expansion across the UK.
About the Role
This is a newly created opportunity for a commercially driven National Business Development Manager to play a key role in accelerating B2B growth nationwide. The position is a hands-on, external sales role, focused on winning new business, developing strategic customer relationships and expanding market presence across Projects, Managed Accounts and B2B Trade. The emphasis is on personal sales delivery, national account development and market expansion, working closely with internal teams to support proposition development and ensure a consistently high customer experience. The successful candidate will act as a senior commercial ambassador for the business, representing the brand nationally and building long-term, value-driven partnerships.
Key Responsibilities
- Business Development & Sales Delivery
- Identify, target and secure new B2B customers across projects, managed accounts and trade channels
- Develop and manage a strong national pipeline of opportunities, owning sales activity from initial engagement through to conversion
- Deliver agreed revenue and margin targets through disciplined, value-led selling
- Build and maintain long-term, senior-level relationships with key decision-makers and influencers
- Market & Growth Development
- Identify new sectors, opportunities and routes to market within the commercial lighting space
- Support the ongoing development of the B2B proposition, including product positioning, pricing and routes to market
- Provide regular market insight, customer feedback and competitor intelligence to inform wider commercial strategy
- Customer & Proposition Development
- Act as a trusted commercial partner to customers, understanding requirements and aligning solutions accordingly
- Work closely with internal teams to ensure a high-quality, consistent customer journey
- Contribute to the evolution of the B2B Trade proposition, including input into customer experience and digital touchpoints where appropriate
- Sales Operations & Reporting
- Maintain accurate and up-to-date CRM records (Salesforce), ensuring clear visibility of pipeline, forecasting and opportunity progression
- Report regularly on sales performance, pipeline development and market activity
- Operate with strong commercial discipline around pricing, margin management and deal structure
- Cross-Functional Collaboration
- Work closely with Marketing on sales tools, campaigns and customer-facing materials
- Collaborate with Supply Chain and Operations to align customer demand with stock availability, lead times and delivery performance
- Engage with Product and Category teams to support range development and optimisation
Requirements
- Minimum 5 years' experience selling commercial lighting products within a B2B environment
- Strong industry knowledge with an established national network of contacts
- Proven track record of new business development and account growth across projects, trade or specification-led channels
- Deep product, technical and application knowledge of commercial lighting solutions
- Strong commercial and analytical mindset, comfortable managing long sales cycles
- Excellent communication, presentation and relationship-building skills
- Highly self-motivated, autonomous and results-driven
- Full UK driving licence with willingness to travel nationwide
Why This Role
This role offers the opportunity to operate as a senior national business developer within a growing B2B channel, with significant autonomy, visibility and influence. It is ideally suited to a commercially driven professional who enjoys being at the forefront of growth and building long-term customer relationships.
National Business Development Manager employer: Aldena Associates
Contact Detail:
Aldena Associates Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land National Business Development Manager
✨Tip Number 1
Network like a pro! Attend industry events, trade shows, and local meetups to connect with potential clients and decision-makers. Remember, it's all about building those relationships that can lead to new business opportunities.
✨Tip Number 2
Be proactive in your outreach. Don’t just wait for leads to come to you; reach out to potential clients directly. A personalised email or a quick call can make all the difference in getting your foot in the door.
✨Tip Number 3
Showcase your expertise! Create content that highlights your knowledge of commercial lighting solutions. Whether it’s a blog post, a video, or a webinar, sharing valuable insights can position you as a trusted partner in the industry.
✨Tip Number 4
Don’t forget to apply through our website! We’re always on the lookout for talented individuals who can drive growth. Make sure your application stands out by highlighting your relevant experience and passion for the role.
We think you need these skills to ace National Business Development Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the National Business Development Manager role. Highlight your experience in B2B sales and any relevant achievements that showcase your ability to drive growth and build relationships.
Craft a Compelling Cover Letter: Your cover letter should tell us why you're the perfect fit for this role. Share specific examples of how you've successfully developed new business and managed key accounts in the commercial lighting sector.
Showcase Your Industry Knowledge: We want to see your understanding of the commercial lighting market. Mention any trends or insights you've noticed and how you can leverage them to benefit our business and customers.
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity to join our team.
How to prepare for a job interview at Aldena Associates
✨Know Your Stuff
Make sure you brush up on your knowledge of commercial lighting solutions. Understand the products, their applications, and the market trends. This will not only help you answer questions confidently but also show that you're genuinely interested in the role.
✨Showcase Your Network
Since this role requires a strong national network, be prepared to discuss your existing contacts and how they can benefit the company. Highlight any previous successes in leveraging these relationships for business growth.
✨Demonstrate Your Sales Strategy
Be ready to talk about your approach to new business development. Share specific examples of how you've identified opportunities, built pipelines, and converted leads into sales. This will illustrate your hands-on experience and strategic thinking.
✨Ask Insightful Questions
Prepare thoughtful questions about the company's B2B strategy and future growth plans. This shows that you're not just interested in the role, but also in how you can contribute to the company's long-term success.