Lead the marketing strategy for an established specialist lighting business.
Drive B2B lead generation and measurable commercial growth.
Develop a marketing team across the UK and Germany.
Job Title: Head of Marketing
Department: Marketing
Reporting to: Managing Director
Location: UK
Purpose of Role
The Head of Marketing will be a senior leader responsible for designing and executing an
ambitious, multi-channel marketing strategy that explicitly sits alongside our business
strategy and supports our sales objectives. We wish to move the marketing function from
tactical to high-performing where we can connect our marketing investments directly to
commercial outcomes and measurable return on investment (ROI).
As part of our commitment to reaching our 2030 targets, the business recognises the need
to scale up investment and therefore provide our marketing leader with the budget and
executive support necessary to make a true commercial impact.
Key Responsibilities
1. Strategic leadership & brand positioning
- Strategy creation: Develop and execute a comprehensive marketing strategy that
aligns perfectly with our 2030 business and sales strategy.
- Commercial benchmarking: Drive informative competitor benchmarking and market
intelligence gathering across key regions, including the UK and Germany, to
continually check and refine our positioning.
- Audience insight: Champion a forensic, data-led understanding of our target
audience, Ideal Customer Profile (ICP), and the complex B2B Decision-Making Unit
(DMU)—including specifiers, ratifiers, and influencers and how to reach them from a
Chanel-mix perspective.
- Digital-first positioning: Transition our corporate assets and collateral
from traditional, analogue formats into integrated, digital-first content modules that
optimise the user journeys and track engagement.
2. Lead generation & sales alignment
- Connected working: Establish a seamless, collaborative partnership between Sales
and Marketing, ensuring both departments operate with a unified definition of
success.
- MQL to SQL framework: Introduce and implement a process for Marketing Qualified
Leads (MQLs) and create a structured lead-generation funnel that seamles...
Head of Marketing employer: Aldena Associates Ltd Careers
As a Pre-Construction Team Leader at our innovative UK manufacturing company in Hoddesdon, you'll thrive in a dynamic work culture that values collaboration and creativity. We offer competitive benefits, opportunities for professional growth, and the chance to work on exciting projects in the commercial lighting and acoustics sector, all while being part of a forward-thinking team dedicated to excellence and customer satisfaction.
Contact Details:
Aldena Associates Ltd Careers Recruitment Team
