Marketing Automation Manager

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• Define and implement the marketing automation roadmap to scale practices internationally, launch new features, suggest improvements.
• Partner with our global Marketing teams to identify automation opportunities in order to reduce the manual emailing effort.
• Perform technical project management of the marketing automation development lifecycle, including requirements gathering, design/development, testing, configuration, and advanced administration.
• Own and maintain the system/data integrity of our Marketing Automation platform.
• Plan and build scalable reporting mechanisms and propose relevant Marketing metrics.
• Own the development of a robust data/automation model within the marketing automation platform.
• Collaborate in developing and continuously optimising lead scoring and management processes.
• Develop standardised processes and programs that allow marketing team members to self-serve in the creation of complex, multi-stage automated marketing programs.
• Collaborate with sales and customer operations on enhancing and troubleshooting issues with the lead management / upsell/x-sell process and integrations with marketing automation platforms.
• Gather detailed business requirements in collaboration with internal stakeholders (marketing, tech teams, etc.) and work closely to deliver global solutions.

What that means day to day

• Define and implement the marketing automation roadmap to scale practices internationally, launch new features, suggest improvements.
• Partner with our global Marketing teams to identify automation opportunities to reduce manual emailing efforts.
• Manage the marketing automation development lifecycle, including requirements, design, testing, configuration, and administration.
• Maintain the system/data integrity of our Marketing Automation platform.
• Develop scalable reporting mechanisms and propose relevant marketing metrics.
• Develop a robust data/automation model within the platform.
• Optimize lead scoring and management processes.
• Create standardized processes for marketing team self-service automation.
• Work with sales and customer operations to troubleshoot and enhance lead management and platform integrations.
• Collaborate with stakeholders to gather requirements and deliver global solutions.

What you’ll need to be successful

• Strong technical skills across the MarTech landscape supporting acquisition and retention.
• Ability to translate complex info into clear, approachable formats for diverse audiences.
• Data-driven, organized, with problem-solving skills for global stakeholders.
• Experience using data and metrics to measure impact and improve processes.
• Strategic and tactical mindset to champion automation and reporting innovations.

What you’ll get in return

FOR THE HERE AND NOW – Flexible work culture, generous holidays, giving day, family leave, employee assistance, online GP, discounts, healthcare, dental, optical, wellbeing treatments, cycle scheme, and sick leave.

FOR FUN – Engaging team environment with charity events, competitions, recognition, and awards.

FOR THE FUTURE – Enhanced pension, life assurance, development resources, LinkedIn Learning, and internal promotion opportunities.

Sound interesting? If so, here’s what to expect:

• Response within 15 working days.
• Interview stages: initial call, online interview, face-to-face with stakeholders.

We accommodate your needs—just let us know if adjustments are required.

About Alcumus

We build risk management solutions to keep workplaces safe, embracing new tech and fostering a diverse, inclusive culture that values collaboration, bravery, expertise, and enjoyment.

Our values include being a team player, brave, knowledgeable, and enjoying the journey. We are committed to equal opportunity employment, respecting diversity and inclusion in all aspects of employment.

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