Digital Performance Marketing Manager
Digital Performance Marketing Manager

Digital Performance Marketing Manager

Cardiff Full-Time 36000 - 60000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead performance marketing strategies and manage PPC, Paid Social, Display, and SEO campaigns.
  • Company: Join a fast-paced, innovative company focused on risk management solutions.
  • Benefits: Flexible work culture, generous holiday, health perks, and career development resources.
  • Why this job: Make an impact in digital marketing while growing your skills in a supportive environment.
  • Qualifications: Experience in performance marketing and strong communication skills are essential.
  • Other info: Enjoy a fun workplace with regular events and opportunities for personal growth.

The predicted salary is between 36000 - 60000 £ per year.

What that means day to day

  • Accountable for the development and execution of performance marketing strategies, specialising in PPC (Google/Microsoft), Paid Social, Display and SEO with emphasis on growing profit.
  • Perform daily management with external agencies of all paid advertising accounts across Google Ads and Bing, social, maintaining and monitor keyword bids, daily and monthly budget caps, impression share, quality score and all top level account metrics.
  • Set clear KPIs with third-party agencies, to ensure that they are on track to cost effectively deliver paid and organic performance.
  • Working with third-parties to deliver quantity and quality of inbound organic leads through the delivery of effective technical and content lead, SEO tactics
  • Own the acquisition full funnel metrics, being accountable for driving increased CTR, conversion rates and decreasing CPC through to volume and value of customers.
  • Take ownership of the treatment of digital leads to ensure they are being reported on and managed effectively at every stage of the funnel, and communicating any areas for improvement identified.
  • Work with our external agencies to manage digital and programmatic media planning, forecasting, media buying, campaign execution, analytics, reporting, and optimisation
  • Work with the creative team to develop paid campaign assets, such as ads and landing pages, that are aligned with brand guidelines and optimized for conversion.
  • Implement a holistic multichannel approach integrating search, social, organic SEO, and paid media to produce highly profitable campaigns
  • Create end-to-end consumer lifecycle strategies, engaging, converting, and retaining target audiences across multiple geographies (UK and Canada).
  • Utilise AI optimisation, A/B, split & multivariate testing, and attribution modelling to drive intent, conversion, and customer lifetime value.
  • Take ownership of the overall paid digital strategy, media spend, and campaign performance P/L.
  • Manage internal stakeholder relationships and ensure effective communication across all levels. Hold regular review sessions with key stakeholders including marketing demand teams, sales, product and the SLT, to improve performance and establish accountability.
  • What you’ll need to be successful

  • Commercial experience working within a complex and fast paced B2B environment
  • Strong experience managing performance marketing strategies with technical skills in PPC & Paid Social and SEO.
  • Experience creating an acquisition strategy across all digital channels.
  • Good writing skills with a great eye for detail and ability to flex and adapt to engage difference audiences.
  • Ability to build rapport, establish a network and maintain strong relationships at all levels of the business, including C-suite
  • What you’ll get in return

    FOR THE HERE AND NOW – We provide a mature and flexible ‘work your way’ culture, generous holiday allowance, a ‘giving day’ to give back to others, enhanced family friendly leave (regardless of gender), an employee assistance programme, 24-hour online GP, gym discounts, cover for a variety of healthcare, dental, optical and wellbeing treatments/services, a cycle to work scheme and paid time off when you’re physically and mentally unwell.

    FOR FUN – You spend a significant percentage of your time with your colleagues (and what a great bunch of people they are!) and it’s important to us that everyone contributes to an environment that is positive and full of laughs. We’ve always got something going on, from charity events and competitions to recognition events and awards and we encourage our teams to get involved and have fun along the way.

    FOR THE FUTURE – To set you up for later on in life, we provide an enhanced pension scheme with generous employer contributions and a life assurance policy for peace of mind. We offer a plethora of development resources and support, including access to LinkedIn learning to support you as you develop your career with us. Last year alone we filled nearly 30% of our roles with internal candidates (which equates to almost 50 people being promoted!)

    Sound interesting so far?

    What you can expect if you apply:

  • A response to your application within 15 working days
  • An interview process consisting of:
  • An initial discovery call with the recruiter
  • A first stage interview via Microsoft Teams
  • Additional interview (likely face to face) with the stakeholders you’ll be working with closely in the role
  • We’re keen to ensure our hiring process allows you to be at your best, so if you need us to make any adjustments, please just let us know.

    About Alcumus

    Who we are:

    By this point, you’ll likely have decided if the role sounds up your street, but what about Alcumus as an employer?

    Time to introduce ourselves…

    We believe that everyone should be able to go home safely from work every night, so we’ve made it our mission to build risk management solutions that are far beyond simple box ticking exercises, instead embracing new and evolving technology that will support our clients to keep their workforce safe.

    We’re a PE backed, high growth business that sets ambitious goals, moves at pace, and fails fast. We believe that if you look after your people, they look after everything else, so we place significant emphasis on providing stretch for personal development. Our growth will be your growth.

    We value diversity and work hard to foster a culture where everyone can bring their whole self to work, each and every day. Every one of our people is unique, and that’s what makes Alcumus stronger as a whole.

    What we stand for:

    Our values are the core of our business and fundamental to the way we work. In your role, you will;

  • Be a team player – working collaboratively and being consciously inclusive with your colleagues
  • Be brave – sharing your ideas, challenging the status quo, and taking responsibility for the part you play
  • Know your stuff – continuously developing your skills and expertise, with the support from our many learning offerings
  • Enjoy the journey – contributing to a positive working environment that enables you and everyone around you to be at their best
  • Equal Employment Opportunity

    Alcumus is an equal opportunity workplace. All candidates will be afforded equal opportunity through the recruiting process. We do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, disability, gender identity and/or expression. We are dedicated to growing a diverse team of highly talented individuals and creating an inclusive environment where everyone feels empowered to bring their authentic selves to work.

    Digital Performance Marketing Manager employer: Alcumus

    Alcumus is an exceptional employer that prioritises a flexible and mature work culture, offering generous benefits such as enhanced family leave, a comprehensive employee assistance programme, and a commitment to personal development. With a strong focus on collaboration and inclusivity, employees are encouraged to grow their skills and advance their careers, supported by a robust internal promotion track record. Located in a dynamic environment, Alcumus fosters a positive atmosphere filled with fun activities and community engagement, making it a rewarding place to work.
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    Contact Detail:

    Alcumus Recruiting Team

    StudySmarter Expert Advice 🤫

    We think this is how you could land Digital Performance Marketing Manager

    ✨Tip Number 1

    Network like a pro! Reach out to your connections on LinkedIn and let them know you're on the hunt for a Digital Performance Marketing Manager role. You never know who might have the inside scoop on job openings or can refer you directly.

    ✨Tip Number 2

    Prepare for interviews by researching the company and its marketing strategies. Be ready to discuss how your experience with PPC, Paid Social, and SEO can help them grow profit. Show them you’re not just another candidate; you’re the one they need!

    ✨Tip Number 3

    Practice your pitch! You’ll want to clearly articulate your past successes in managing performance marketing strategies. Use metrics to back up your claims—think CTR improvements and CPC reductions. Numbers speak louder than words!

    ✨Tip Number 4

    Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of our team at Alcumus. Let’s make it happen!

    We think you need these skills to ace Digital Performance Marketing Manager

    PPC (Google/Microsoft)
    Paid Social
    Display Advertising
    SEO
    Performance Marketing Strategy
    Budget Management
    KPI Setting
    Data Analysis
    Campaign Execution
    Media Buying
    A/B Testing
    Attribution Modelling
    Stakeholder Management
    Relationship Building
    Content Creation

    Some tips for your application 🫡

    Show Off Your Skills: Make sure to highlight your experience with PPC, Paid Social, and SEO in your application. We want to see how you've successfully managed performance marketing strategies in the past, so don’t hold back!

    Tailor Your Application: Take a moment to customise your CV and cover letter for this role. Use the job description as a guide to showcase how your skills and experiences align with what we’re looking for at StudySmarter.

    Be Clear and Concise: When writing your application, keep it clear and to the point. We appreciate good writing skills and attention to detail, so make sure your application is easy to read and free of errors.

    Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets to us quickly and efficiently, plus you’ll find all the info you need about the role there!

    How to prepare for a job interview at Alcumus

    ✨Know Your Metrics

    Before the interview, brush up on key performance metrics relevant to digital marketing, such as CTR, CPC, and conversion rates. Be ready to discuss how you've used these metrics in past roles to drive successful campaigns.

    ✨Showcase Your Strategy Skills

    Prepare to talk about your experience in developing performance marketing strategies. Think of specific examples where you’ve integrated PPC, SEO, and social media to achieve business goals. This will demonstrate your ability to create a holistic approach.

    ✨Familiarise Yourself with Tools

    Make sure you're comfortable discussing the tools and platforms you've used for campaign management and analytics. Whether it's Google Ads, Bing, or social media platforms, being able to speak confidently about these will show your technical expertise.

    ✨Engage with Their Culture

    Research Alcumus's values and culture before your interview. Be prepared to share how your personal values align with theirs, especially around teamwork and inclusivity. This will help you connect on a deeper level during the conversation.

    Digital Performance Marketing Manager
    Alcumus
    Location: Cardiff
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    • Digital Performance Marketing Manager

      Cardiff
      Full-Time
      36000 - 60000 £ / year (est.)
    • A

      Alcumus

      50-100
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