At a Glance
- Tasks: Lead marketing strategies for innovative eye care products and engage with healthcare professionals.
- Company: Join Alcon, a global leader in eye care dedicated to helping people see brilliantly.
- Benefits: Enjoy competitive pay, performance bonuses, private healthcare, and flexible work schedules.
- Why this job: Make a real impact in healthcare while growing your career in a supportive, inclusive culture.
- Qualifications: Bachelor’s degree in marketing or business; experience in healthcare marketing is essential.
- Other info: This is an onsite role in Camberley, requiring 5 days a week at the office.
The predicted salary is between 36000 - 60000 £ per year.
At Alcon, we are driven by the meaningful work we do to help people see brilliantly. We innovate boldly, champion progress, and act with speed as the global leader in eye care. Here, you’ll be recognized for your commitment and contributions and see your career like never before. Together, we go above and beyond to make an impact in the lives of our patients and customers. We foster an inclusive culture and are looking for diverse, talented people to join Alcon.
We are seeking an experienced Marketeer with experience within the Healthcare Industry (Med Tech) to join our Surgical Marketing team based at our Head Office in Camberley. Ideally you will have expertise in Ophthalmology or medical device/capital equipment portfolios with proven success of developing and implementing a comprehensive channel marketing strategy for promoting ophthalmic solutions to HCPs and healthcare providers.
The Surgical Product Manager is responsible for leading the development and implementation of portfolio and brand plans to achieve agreed brand financial targets, and will take full ownership of product strategy, driving requirements for high quality offerings that deliver exceptional value to customers. This role is an onsite role with 5 days per week expected in our office at Watchmoor Park.
In this role, a typical day will include:
- Establishing relationships with key opinion leaders, societies, and other healthcare organizations to build brand awareness and generate leads.
- Working with cross-functional teams to localize marketing materials, including brochures, presentations, and digital content, to support physician outreach and education initiatives.
- Supporting physician education and training programs to increase awareness and adoption of healthcare products and services.
- Analyzing market trends and competitor activity to identify opportunities and develop strategies for differentiation.
- Finding creative, out of the box solutions in areas that are important to engage HCPs.
- Developing and managing budgets for marketing initiatives, including events, digital marketing, and other promotional activities.
- Working with international marketing, Europe team, sales team, strategic accounts etc to develop sales.
- Monitoring and reporting on the effectiveness of marketing initiatives, including metrics such as lead generation, conversion rates, and ROI.
- Collaborating with other departments in the UK, International and IMG to ensure alignment of marketing efforts with overall business objectives.
- Staying up to date with healthcare industry trends, regulatory changes, and best practices in HCP marketing.
What you'll bring to Alcon:
- Bachelor’s in marketing, business administration, or a related field.
- Extensive experience in HCP marketing and relationship building, experience with capital equipment is preferred.
- Proven experience in developing and executing successful channel marketing campaigns and initiatives.
- Demonstrated experience in building, transforming and growing rapidly business in strategic accounts.
- Strong leadership skills and ability to manage cross-functional teams and external partners.
- Excellent written and verbal communication skills, including the ability to present complex information to diverse audiences.
- Knowledge of healthcare industry trends, regulations, and best practices.
- Ability to analyze data and identify insights to inform marketing strategy.
- Experience with digital marketing and social media platforms.
- Ability to work in a fast-paced, agile environment and manage multiple projects simultaneously.
- Creative problem solver with a strong customer focus.
Performance driven Skills and Competencies required for the role:
- Able to create and articulate an inspiring vision for products.
- Possesses a good understanding and sense of business priorities.
- Naturally connects and builds strong relationships with others, demonstrating strong emotional intelligence and an ability to communicate clearly and persuasively.
- Able to work with different cultures and demonstrates an appreciation of cultural diversity, with sensitivity to differences in attitudes and norms.
- A very proactive, hands-on and driven individual, who is highly ambitious.
- A high degree of empathy; value-driven, has impeccable ethics and thinks outside of the box.
How can you thrive at Alcon?
- Competitive Compensation package including performance bonus, company car or allowance, private medical healthcare & attractive pension contribution.
- Manage your own workload and schedule while hitting your set targets.
- Collaborate with teammates to share best practices and learnings as work evolves.
- See your career like never before with focused growth and development opportunities.
Locations
Product Manager (Camberley) employer: Alcon
Contact Detail:
Alcon Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Manager (Camberley)
✨Tip Number 1
Network with professionals in the healthcare and ophthalmology sectors. Attend industry conferences, webinars, or local meetups to connect with key opinion leaders and potential colleagues. Building these relationships can give you insights into the company culture and expectations.
✨Tip Number 2
Familiarise yourself with Alcon's products and recent innovations in the eye care field. Understanding their portfolio will not only help you during interviews but also demonstrate your genuine interest in the role and the company.
✨Tip Number 3
Stay updated on market trends and competitor activities in the Med Tech space. Being knowledgeable about the latest developments will allow you to discuss relevant strategies and ideas during your conversations with the hiring team.
✨Tip Number 4
Prepare to showcase your experience in developing and executing channel marketing campaigns. Think of specific examples where you've successfully engaged healthcare professionals and how those experiences can translate to success at Alcon.
We think you need these skills to ace Product Manager (Camberley)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in healthcare marketing, particularly in ophthalmology or medical devices. Use specific examples of successful campaigns you've led to demonstrate your expertise.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the healthcare industry and how your skills align with Alcon's mission. Mention your experience in building relationships with healthcare professionals and your ability to develop effective marketing strategies.
Showcase Leadership Skills: Emphasise your leadership abilities in both your CV and cover letter. Provide examples of how you've managed cross-functional teams and driven successful marketing initiatives in previous roles.
Highlight Analytical Skills: Demonstrate your ability to analyse market trends and competitor activities. Include any relevant metrics from past projects that showcase your success in lead generation and ROI, as this will resonate well with Alcon's focus on data-driven marketing.
How to prepare for a job interview at Alcon
✨Showcase Your Healthcare Knowledge
Make sure to demonstrate your understanding of the healthcare industry, particularly in ophthalmology and medical devices. Be prepared to discuss recent trends and how they could impact Alcon's marketing strategies.
✨Highlight Your Marketing Successes
Prepare specific examples of successful channel marketing campaigns you've led in the past. Discuss the strategies you implemented, the challenges you faced, and the results achieved to showcase your expertise.
✨Emphasise Relationship Building Skills
Since the role involves establishing relationships with key opinion leaders and healthcare organisations, be ready to share experiences where you've successfully built and maintained professional relationships in a similar context.
✨Demonstrate Creative Problem-Solving
Alcon values innovative thinking, so come equipped with examples of how you've approached challenges creatively. Discuss any 'out of the box' solutions you've implemented that had a positive impact on your previous roles.