At a Glance
- Tasks: Develop and execute innovative trade marketing strategies to drive growth and strengthen partnerships.
- Company: Join Alcon, a global leader in eye care, committed to making a difference.
- Benefits: Enjoy remote work flexibility, competitive pay, and comprehensive benefits including a car allowance.
- Other info: Dynamic role with opportunities for professional growth and development.
- Why this job: Make a real impact in healthcare while collaborating with a supportive team.
- Qualifications: Degree in Marketing or related field; experience in Trade Marketing or Key Account Management.
The predicted salary is between 50000 - 65000 £ per year.
At Alcon, we are driven by the meaningful work we do to help people see brilliantly. We innovate boldly, champion progress, and act with speed as the global leader in eye care. Here, you’ll be recognized for your commitment and contributions and see your career like never before. Together, we go above and beyond to make an impact in the lives of our patients and customers. We foster an inclusive culture and are looking for diverse, talented people to join Alcon.
As a Trade Marketing Manager, supporting our Vision Care business in the UK, you will be trusted to develop and execute customer-focused trade marketing strategies that drive category growth, strengthen key retail partnerships, and deliver commercial success. This is a remote-based role within the UK, with occasional travel to customer locations, conferences, events and to the Alcon office.
In this role, a typical day will include:
- Partnering closely with Key Account Managers and key retail customers to develop and execute Joint Business Plans that deliver sustainable growth for both Alcon and our partners.
- Creating and implementing innovative trade marketing programmes, promotional campaigns, category management initiatives, and merchandising activities that increase sales performance and market share.
- Working cross-functionally with Brand Marketing, Professional Education, Sales, and Commercial teams to ensure excellent execution of customer marketing initiatives.
- Analyzing customer performance, market trends, shopper insights, and competitive activity to identify opportunities, optimize investment, and maximize return on trade marketing activities.
- Measuring programme effectiveness, communicating results and recommendations to stakeholders, and continuously improving execution through data-driven decision making.
WHAT YOU’LL BRING TO ALCON:
- Bachelor’s degree in Marketing, Business, Commercial Management, or a related discipline.
- Proven experience in Trade Marketing, Customer Marketing, Category Management, Key Account Management, or a related commercial function.
- Experience working directly with external customers and retail partners, including influencing, negotiating, and collaborating on joint business initiatives.
- Strong analytical skills with the ability to translate insights into commercially impactful actions.
- Excellent stakeholder management, communication, and project management skills, with the ability to work effectively across multiple teams.
- Experience within healthcare, FMCG, consumer goods, medical devices, or optical/vision care industries is advantageous.
- Passion for innovation, a proactive mindset, and the ability to work autonomously in a fast-paced environment.
HOW YOU CAN THRIVE AT ALCON:
- Enjoy the flexibility of a remote-based role while collaborating with a highly experienced and supportive UK commercial team.
- Take ownership of strategic customer partnerships and trade marketing initiatives that directly influence business growth and customer success.
- Benefit from a competitive compensation package including company car allowance, bonus opportunity, and comprehensive benefits.
Trade Marketing Manager employer: Alcon Research
At Alcon, we pride ourselves on being a leading employer in the eye care industry, offering a dynamic and inclusive work culture that empowers our employees to make a meaningful impact. As a Trade Marketing Manager, you'll enjoy the flexibility of a remote role while collaborating with a supportive team, driving innovative marketing strategies that enhance customer success. With competitive compensation, comprehensive benefits, and ample opportunities for professional growth, Alcon is committed to recognising and rewarding your contributions as you help us champion progress in vision care.
StudySmarter Expert Advice🤫
We think this is how you could land Trade Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Alcon Research and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Alcon Research are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Alcon Research on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Alcon Research. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Trade Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Alcon Research. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Alcon Research:Show us that you’ve done your homework! In your application, briefly mention what you admire about Alcon Research’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Alcon Research
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Alcon Research will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Alcon Research, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
