At a Glance
- Tasks: Lead product marketing strategies and conduct market research to drive success.
- Company: Dynamic company focused on innovative product solutions.
- Benefits: Competitive salary, career development opportunities, and a supportive team environment.
- Other info: Join a collaborative team and grow your career in a fast-paced industry.
- Why this job: Make an impact by shaping product strategies and connecting with customers.
- Qualifications: Proven experience in product marketing and strong interpersonal skills.
The predicted salary is between 42000 - 66000 £ per year.
To lead the Product Marketing function, delivering customer research and go-to-market strategies across the client's product portfolio.
Principal Duties and Responsibilities
- Understanding the market
- Research markets, gain an understanding of sources of industry and market data
- Seek out industry reports, articles and attend relevant events
- Clearly articulate customer problems in our markets (by industry) and how our products solve them
- Speak regularly with customers, conduct win/loss analysis, run surveys, review analytics, and continuously validate this understanding
- Competitor analysis
- Understand the competitive landscape and clearly articulate our USPs and those of competitors
- Track and analyse competitive pricing and feature gaps
- Go to market and commercial planning
- Guide the quarterly Sales & marketing plan through identification of target sectors/industries and market problems/use cases for each territory
- Coordinate Marketing and Sales campaigns, Sales training, and Product Marketing activity to support revenue generation
- Ensure alignment of go-to-market roadmaps to the Product Business Plan
- Set product pricing, based on thorough market analysis, and develop pricing strategy for each product
- Provide product specification and pricing guides to support go-to-market activities
- Arrange and support sufficient training for Sales teams
- Liaise with marketing to ensure effective communication of problem, solution, features and benefits to customers
- Support Product Owners in producing clear positioning statements and demos
- Ensure Sales knowledge bases remain up to date and well curated, including the Use Case Dashboard
- Line manage Product Owner and Product Analyst
- Coach and develop your team, ensuring clear objectives aligned to business objectives and focused development plans to support succession planning
- Act as a support/escalation point in dialogue between Product, Marketing and Sales
Skills/Experience
The job holder will be an exceptional candidate, with a proven track record in a similar role. In particular, they are required to have:
- Experience in customer research, pricing, and product marketing
- Good interpersonal skills and experience of interacting with internal and external customers
- Proven experience working with cross-disciplinary teams
- The ability to understand complex technical concepts and present them simply
- Experience working in a Product function
- Developing, delivering, and supporting business processes
Product Marketing Manager - £55K in Nottingham employer: Alchemy
Join a leading FinTech business that is at the forefront of trading technology solutions, where you will thrive in a collaborative and high-performance culture. With exceptional mentoring and opportunities for professional growth, you will be part of a dynamic team dedicated to innovation and excellence in the financial markets. Enjoy market-leading compensation, comprehensive benefits, and the chance to work with top talent in a supportive environment that values your contributions.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Manager - £55K in Nottingham
✨Join Product Management Meetups
Get involved in local product management meetups or workshops. These events are perfect for meeting industry folks, sharing ideas, and staying updated on trends. Plus, you never know who might be hiring—it's a fantastic way to make connections that could lead to a job at places like Alchemy!
✨Show Off Your Product Sense
Create case studies or mini-projects showcasing your product management skills, and share them on platforms like Medium or LinkedIn. This not only puts your skills on display but also boosts your visibility in the product community. Imagine how impressed the hiring team at Alchemy would be by your initiative!
✨Utilise Online Communities
Dive into online product management communities like Product Coalition or Mind the Product. Engage in discussions, ask questions, and share your insights. These platforms are goldmines for networking and finding hidden job opportunities—many companies often scout talent from within these circles.
✨Leverage Your University Network
If you’ve recently graduated or are still in uni, tap into your alumni network for connections in product management. Many universities have their own job boards and affinity resources to help graduates land roles. Don't forget to keep an eye out for job openings at Alchemy through your school's career services!
We think you need these skills to ace Product Marketing Manager - £55K in Nottingham
Some tips for your application 🫡
Show Off Your Product Passion:When applying for a product management role like Product Marketing Manager - £55K, let your passion for developing products shine through in your cover letter. Share specific examples of products you've managed, how you solved user needs, and any successful outcomes you've achieved. This is your chance to showcase your understanding of the product lifecycle!
Highlight Your Cross-Functional Skills:Product management isn't just about understanding the product; it’s about collaborating with different teams! Make sure to emphasise your experience working with developers, designers, and marketers. Use your CV to showcase your ability to bridge gaps between these areas, and include relevant experiences that demonstrate your communication and leadership skills!
Include Your Metrics and Achievements:In a full-time product management application, data speaks volumes! Quantify your achievements wherever possible. Did you increase user retention by a certain percentage? Launch a product ahead of schedule? Include these metrics in your CV to paint a picture of your impact and effectiveness in previous roles.
Tailor Your CV to the Role:Make sure your CV is tailored for the Product Marketing Manager - £55K position at Alchemy. Use keywords from the job description and ensure your relevant experiences are front and centre. Highlight any certifications or relevant training you’ve completed that will make you stand out as a strong candidate for the role. And remember, we’re excited to see your application on our website!
How to prepare for a job interview at Alchemy
✨Understand the Product Life Cycle
As a product management candidate, we need to get our head around the complete product life cycle. Be prepared to discuss real-world examples of how you’ve managed product development from ideation to launch. Bring specific insights on tools like JIRA or Trello that can help streamline these processes.
✨Showcase Your Cross-Functional Skills
Product management is all about collaboration. We should be ready to highlight how we’ve worked across teams—think marketing, engineering, and design. Prepare to discuss scenarios where you had to mediate differing opinions and how you got everyone on board with a shared vision.
✨Prepare for Case Studies
In a full-time role, we can expect to encounter case study questions during our interviews. Practise solving hypothetical product problems on the spot, such as prioritising features for a new app or improving user engagement metrics. This will show our analytical thinking and decision-making skills.
✨Know Your Metrics
Let’s face it, numbers are our best friends in product management. We should prepare to discuss key performance indicators (KPIs) and how we've used analytics to inform product decisions. Dive into examples where data has driven our strategy for improvements or justified product changes.
