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For Companies At a Glance
- Tasks: Lead product marketing strategies and conduct market research to drive success.
- Company: Dynamic company focused on innovative product solutions.
- Benefits: Competitive salary, career development opportunities, and a supportive team environment.
- Why this job: Make an impact by shaping product strategies and connecting with customers.
- Qualifications: Proven experience in product marketing and strong interpersonal skills.
- Other info: Join a collaborative team and grow your career in a fast-paced industry.
The predicted salary is between 42000 - 66000 £ per year.
To lead the Product Marketing function, delivering customer research and go-to-market strategies across the client's product portfolio.
Principal Duties and Responsibilities
- Understanding the market
- Research markets, gain an understanding of sources of industry and market data
- Seek out industry reports, articles and attend relevant events
- Clearly articulate customer problems in our markets (by industry) and how our products solve them
- Speak regularly with customers, conduct win/loss analysis, run surveys, review analytics, and continuously validate this understanding
- Understand the competitive landscape and clearly articulate our USPs and those of competitors
- Track and analyse competitive pricing and feature gaps
- Guide the quarterly Sales & marketing plan through identification of target sectors/industries and market problems/use cases for each territory
- Coordinate Marketing and Sales campaigns, Sales training, and Product Marketing activity to support revenue generation
- Ensure alignment of go-to-market roadmaps to the Product Business Plan
- Set product pricing, based on thorough market analysis, and develop pricing strategy for each product
- Provide product specification and pricing guides to support go-to-market activities
- Arrange and support sufficient training for Sales teams
- Liaise with marketing to ensure effective communication of problem, solution, features and benefits to customers
- Support Product Owners in producing clear positioning statements and demos
- Ensure Sales knowledge bases remain up to date and well curated, including the Use Case Dashboard
- Coach and develop your team, ensuring clear objectives aligned to business objectives and focused development plans to support succession planning
- Act as a support/escalation point in dialogue between Product, Marketing and Sales
Skills/Experience
The job holder will be an exceptional candidate, with a proven track record in a similar role. In particular, they are required to have:
- Experience in customer research, pricing, and product marketing
- Good interpersonal skills and experience of interacting with internal and external customers
- Proven experience working with cross-disciplinary teams
- The ability to understand complex technical concepts and present them simply
- Experience working in a Product function
- Developing, delivering, and supporting business processes
Product Marketing Manager - £55K in Nottingham employer: Alchemy
Contact Detail:
Alchemy Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager - £55K in Nottingham
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Practice your pitch! When you get the chance to chat with hiring managers or recruiters, make sure you can clearly articulate how your skills align with their needs. Tailor your message to highlight your experience in customer research and product marketing.
✨Tip Number 3
Show off your knowledge! Stay updated on market trends and competitor analysis. When you land an interview, bring up recent industry reports or insights that demonstrate your understanding of the market and how you can contribute to their goals.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for you. Plus, applying directly shows your enthusiasm and commitment to joining our team. Let’s get you that Product Marketing Manager role!
We think you need these skills to ace Product Marketing Manager - £55K in Nottingham
Some tips for your application 🫡
Know Your Audience: Before you start writing, take a moment to understand who you're addressing. Tailor your application to resonate with the values and goals of our team at StudySmarter. Show us that you get what we're about!
Showcase Your Experience: When detailing your experience, be specific! Highlight your achievements in customer research, pricing strategies, and product marketing. We want to see how your past roles have prepared you for this position.
Be Clear and Concise: Keep your application straightforward. Use clear language and avoid jargon unless it's relevant. We appreciate a well-structured application that gets straight to the point without fluff.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Alchemy
✨Know Your Market Inside Out
Before the interview, dive deep into market research. Familiarise yourself with industry reports and competitor analysis. Be ready to discuss how you can articulate customer problems and how the company's products solve them.
✨Showcase Your Go-To-Market Strategy Skills
Prepare to talk about your experience in developing go-to-market strategies. Think of specific examples where you've guided sales and marketing plans, and be ready to explain how you identified target sectors and market problems.
✨Demonstrate Your Team Leadership Abilities
Since this role involves line management, come prepared with examples of how you've coached and developed teams in the past. Highlight your approach to setting clear objectives and supporting succession planning.
✨Communicate Clearly and Confidently
Practice articulating complex technical concepts in a simple way. During the interview, ensure you can clearly communicate the unique selling points of products and how they align with customer needs. This will show your understanding of both the product and the market.