At a Glance
- Tasks: Lead product marketing, conduct customer research, and develop go-to-market strategies.
- Company: Join a dynamic company focused on innovation and customer satisfaction.
- Benefits: Competitive salary, career development opportunities, and a collaborative work environment.
- Other info: Opportunity to manage a team and drive business success.
- Why this job: Make an impact by shaping product strategies and connecting with customers.
- Qualifications: Experience in product marketing, customer research, and strong interpersonal skills.
The predicted salary is between 50000 - 65000 £ per year.
To lead the Product Marketing function, delivering customer research and go-to-market strategies across the client's product portfolio.
PRINCIPAL DUTIES AND RESPONSIBILITIES
- Understanding the market
- Research markets, gain an understanding of sources of industry and market data
- Seek out industry reports, articles and attend relevant events
- Understanding customer needs
- Clearly articulate customer problems in our markets (by industry) and how our products solve them
- Speak regularly with customers, conduct win/loss analysis, run surveys, review analytics, and continuously validate this understanding
- Competitor analysis
- Understand the competitive landscape and clearly articulate our USPs and those of competitors
- Track and analyse competitive pricing and feature gaps
- Go to market and commercial planning
- Guide the quarterly Sales & marketing plan through identification of target sectors/ industries and market problems/ use cases for each territory
- Coordinate Marketing and Sales campaigns, Sales training, and Product Marketing activity to support revenue generation
- Ensure alignment of go-to-market roadmaps to the Product Business Plan
- Pricing
- Set product pricing, based on thorough market analysis, and develop pricing strategy for each product
- Product Positioning
- Provide product specification and pricing guides to support go-to-market activities
- Arrange and support sufficient training for Sales teams
- Liaise with marketing to ensure effective communication of problem, solution, features and benefits to customers
- Support Product Owners in producing clear positioning statements and demos
- Ensure Sales knowledge bases remain up to date and well curated, including the Use Case Dashboard
- Line manage Product Owner and Product Analyst
- Coach and develop your team, ensuring clear objectives aligned to business objectives and focused development plans to support succession planning
- Act as a support/ escalation point in dialogue between Product, Marketing and Sales
- Support Product Owners in producing clear positioning statements and demos
SKILLS/EXPERIENCE:
The job holder will be an exceptional candidate, with a proven track record in a similar role. In particular, they are required to have:
Essential
- Experience in customer research, pricing, and product marketing
- Good interpersonal skills and experience of interacting with internal and external customers
- Proven experience working with cross-disciplinary teams
- Commercial acumen
- The ability to understand complex technical concepts and present them simply
- Experience working in a Product function
- Strong line management experience
- Developing, delivering, and supporting business processes
Desirable
- Exposure to SMS and telecoms
- Background in SaaS
Product Marketing Manager in Nottingham employer: Alchemy
Contact Detail:
Alchemy Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager in Nottingham
✨Tip Number 1
Get to know the company inside out! Research their products, values, and recent news. This will help you tailor your conversations and show that you're genuinely interested in what they do.
✨Tip Number 2
Network like a pro! Attend industry events, webinars, or even local meetups. Connecting with people in the field can lead to valuable insights and potential job leads.
✨Tip Number 3
Practice your pitch! Be ready to articulate how your skills and experiences align with the role. Highlight your understanding of customer needs and market strategies to impress during interviews.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take that extra step to engage with us directly.
We think you need these skills to ace Product Marketing Manager in Nottingham
Some tips for your application 🫡
Know Your Stuff: Before you start writing, make sure you really understand the role of Product Marketing Manager. Dive into customer research, market analysis, and product positioning. This will help you tailor your application to show us you’re the perfect fit!
Showcase Your Experience: Highlight your past experiences that align with the job description. Talk about your successes in customer research, pricing strategies, and working with cross-disciplinary teams. We want to see how your background makes you a strong candidate!
Be Clear and Concise: When writing your application, keep it clear and to the point. Use simple language to explain complex concepts, just like you would when communicating with customers. We appreciate straightforwardness and clarity!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Alchemy
✨Know Your Market Inside Out
Before the interview, dive deep into market research. Familiarise yourself with industry reports and trends relevant to the company's products. This will not only show your enthusiasm but also help you articulate how you can contribute to their go-to-market strategies.
✨Understand Customer Needs
Be prepared to discuss how you’ve previously identified customer problems and how your solutions have made a difference. Bring examples of win/loss analyses or surveys you've conducted to demonstrate your hands-on experience in understanding customer needs.
✨Competitor Analysis is Key
Research the company’s competitors and be ready to discuss their USPs and pricing strategies. Highlight your ability to analyse competitive landscapes and how you can leverage this knowledge to enhance the company's product positioning.
✨Showcase Your Leadership Skills
As a Product Marketing Manager, you'll need strong line management skills. Prepare to share examples of how you've coached teams and aligned objectives with business goals. This will illustrate your capability to lead and develop cross-disciplinary teams effectively.