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- Tasks: Lead and execute acquisition strategies to drive customer growth across EMEA.
- Company: Join a fast-paced fintech company at the forefront of digital finance.
- Benefits: Competitive salary, hybrid work model, and opportunities for professional growth.
- Why this job: Make a real impact in a dynamic, performance-driven environment.
- Qualifications: 5+ years in acquisition marketing, with crypto experience essential.
- Other info: Collaborate with local teams to ensure culturally relevant campaigns.
The predicted salary is between 48000 - 72000 £ per year.
We’re hiring a Head of Acquisition (EMEA) to own and drive new customer growth across the region. This is a senior, high-impact role with full accountability for acquisition strategy and execution, focused on delivering step-change growth through performance-led channels. This role is hands-on and execution-focused. You’ll define acquisition strategy, translate it into clear media and creative briefs, and work day-to-day with media and creative agencies to ensure campaigns deliver against ambitious growth targets. This is not a high-level oversight role; success depends on deep channel expertise and active involvement in campaign delivery.
You’ll partner closely with Country Heads and local stakeholders to ensure acquisition strategies, media plans and creative executions are market-specific, culturally relevant, and compliant with regional regulations. You’ll act as the central owner, balancing global scale with local execution across EMEA. This is a rare opportunity to make a meaningful impact in a fast-moving, regulated, performance-driven environment at the forefront of digital finance.
Experience & Background- 5+ years’ experience in senior acquisition or performance marketing roles
- Crypto experience is essential
- Fintech or adjacent financial services experience acceptable
- Demonstrated track record of delivering step-change growth in new customer acquisition
- Experience owning acquisition strategy for EMEA or multi-market regions (EU experience highly desirable)
- Hands-on experience with major performance platforms (e.g. Google, Meta and paid social/search platforms)
- Proven experience scaling acquisition through external media and creative agencies
- UK-based, with the ability to work hybrid from a London office
- Own and lead the acquisition strategy across EMEA, with clear accountability for new customer growth
- Deliver measurable, step-change improvements in acquisition volume and efficiency
- Build, brief and manage media and creative agencies across planning, activation, optimisation and reporting
- Own performance across paid social channels (e.g. Meta, TikTok, X and emerging platforms), including audience strategy, creative testing, budget allocation and scaling
- Own performance across paid search channels (e.g. Google Search, App Campaigns, YouTube), including keyword strategy, bidding approaches and full-funnel optimisation
- Oversee additional performance channels where relevant (e.g. display, affiliates, programmatic)
- Translate acquisition strategy into clear media plans, creative direction and structured testing roadmaps
- Partner with regional and local teams to ensure creative and messaging are localised, compliant and market-relevant
- Work closely with Product, Data and Analytics teams to optimise funnels, landing pages and conversion performance
- Own budgets, forecasting, CAC targets and performance reporting for EMEA acquisition
- Drive continuous experimentation across audiences, creatives, formats, bids and channels
- Ensure all acquisition activity complies with platform policies and regulatory requirements across EMEA
Employment type Full-time
Job function Marketing
Industries Financial Services and Banking
Head of Acquisition in London employer: Albert Bow
Contact Detail:
Albert Bow Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Acquisition in London
✨Tip Number 1
Don’t just sit back and wait for the job to come to you! Slide into the DMs of the job poster, like Albert Bow, and express your interest directly. A personal touch can make you stand out from the crowd.
✨Tip Number 2
Network like a pro! Connect with people in the industry, especially those who work at companies you're interested in. Use platforms like LinkedIn to engage with their content and show your expertise in acquisition strategies.
✨Tip Number 3
Prepare for interviews by knowing your stuff! Research the company’s acquisition strategies and be ready to discuss how your experience aligns with their goals. Show them you’re not just a fit, but the perfect fit!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of the team. Let’s get you that Head of Acquisition role!
We think you need these skills to ace Head of Acquisition in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Head of Acquisition role. Highlight your experience in acquisition strategy and performance marketing, especially in the fintech or crypto space. We want to see how you've driven growth in previous roles!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this hands-on role. Share specific examples of how you've successfully managed campaigns and worked with agencies to achieve ambitious targets.
Showcase Your Channel Expertise: Since this role requires deep channel expertise, make sure to detail your experience with major performance platforms like Google and Meta. We’re looking for evidence of your ability to scale acquisition through these channels, so don’t hold back!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, we love seeing applications come in through our own platform!
How to prepare for a job interview at Albert Bow
✨Know Your Numbers
As a Head of Acquisition, you'll need to demonstrate your understanding of key performance metrics. Brush up on your knowledge of customer acquisition costs (CAC), return on ad spend (ROAS), and other relevant KPIs. Be ready to discuss how you've used these metrics to drive growth in previous roles.
✨Showcase Your Hands-On Experience
This role is all about execution, so make sure you highlight your hands-on experience with performance platforms like Google and Meta. Prepare specific examples of campaigns you've managed, the strategies you implemented, and the results you achieved. This will show that you're not just a strategist but also someone who can roll up their sleeves and get things done.
✨Cultural Relevance is Key
Since you'll be working across EMEA, it's crucial to understand the cultural nuances of different markets. Research the regions you'll be focusing on and be prepared to discuss how you would tailor acquisition strategies to fit local preferences and regulations. This shows that you can balance global strategy with local execution.
✨Prepare for Scenario Questions
Expect scenario-based questions that assess your problem-solving skills and strategic thinking. Think about challenges you've faced in previous roles, particularly in scaling acquisition efforts or managing agency relationships. Prepare to explain your thought process and the outcomes of your decisions to demonstrate your expertise.
