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- Tasks: Lead and execute acquisition strategies to drive customer growth across EMEA.
- Company: Join a fast-paced fintech company at the forefront of digital finance.
- Benefits: Competitive salary, hybrid work model, and opportunities for professional growth.
- Why this job: Make a real impact in a dynamic, performance-driven environment.
- Qualifications: 5+ years in senior acquisition roles, with crypto experience essential.
- Other info: Collaborate with local teams to ensure culturally relevant campaigns.
The predicted salary is between 36000 - 60000 £ per year.
We’re hiring a Head of Acquisition (EMEA) to own and drive new customer growth across the region. This is a senior, high-impact role with full accountability for acquisition strategy and execution, focused on delivering step-change growth through performance-led channels. This role is hands-on and execution-focused.
You’ll define acquisition strategy, translate it into clear media and creative briefs, and work day-to-day with media and creative agencies to ensure campaigns deliver against ambitious growth targets. This is not a high-level oversight role; success depends on deep channel expertise and active involvement in campaign delivery.
You’ll partner closely with Country Heads and local stakeholders to ensure acquisition strategies, media plans and creative executions are market-specific, culturally relevant, and compliant with regional regulations. You’ll act as the central owner, balancing global scale with local execution across EMEA. This is a rare opportunity to make a meaningful impact in a fast-moving, regulated, performance-driven environment at the forefront of digital finance.
Experience & Background- 5+ years’ experience in senior acquisition or performance marketing roles
- Crypto experience is essential
- Fintech or adjacent financial services experience acceptable
- Demonstrated track record of delivering step-change growth in new customer acquisition
- Experience owning acquisition strategy for EMEA or multi-market regions (EU experience highly desirable)
- Hands-on experience with major performance platforms (e.g. Google, Meta and paid social/search platforms)
- Proven experience scaling acquisition through external media and creative agencies
- UK-based, with the ability to work hybrid from a London office
- Own and lead the acquisition strategy across EMEA, with clear accountability for new customer growth
- Deliver measurable, step-change improvements in acquisition volume and efficiency
- Build, brief and manage media and creative agencies across planning, activation, optimisation and reporting
- Own performance across paid social channels (e.g. Meta, TikTok, X and emerging platforms), including audience strategy, creative testing, budget allocation and scaling
- Own performance across paid search channels (e.g. Google Search, App Campaigns, YouTube), including keyword strategy, bidding approaches and full-funnel optimisation
- Oversee additional performance channels where relevant (e.g. display, affiliates, programmatic)
- Translate acquisition strategy into clear media plans, creative direction and structured testing roadmaps
- Partner with regional and local teams to ensure creative and messaging are localised, compliant and market-relevant
- Work closely with Product, Data and Analytics teams to optimise funnels, landing pages and conversion performance
- Own budgets, forecasting, CAC targets and performance reporting for EMEA acquisition
- Drive continuous experimentation across audiences, creatives, formats, bids and channels
- Ensure all acquisition activity complies with platform policies and regulatory requirements across EMEA
Employment type: Full-time
Job function: Marketing
Industries: Financial Services and Banking
Head of Acquisition in England employer: Albert Bow
Contact Detail:
Albert Bow Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Acquisition in England
✨Tip Number 1
Get proactive and reach out! If you see a job that excites you, don’t just wait for the application process. Slide into the DMs of the job poster or hiring manager on LinkedIn. A friendly message can make you stand out and show your enthusiasm.
✨Tip Number 2
Network like a pro! Attend industry events, webinars, or local meetups related to acquisition and fintech. Meeting people in person (or virtually) can lead to opportunities that aren’t even advertised yet. Plus, it’s a great way to learn more about the company culture.
✨Tip Number 3
Show off your expertise! When you get the chance to chat with someone from the company, be ready to discuss your past successes in acquisition strategies. Share specific examples of how you’ve driven growth and worked with agencies. This will demonstrate your hands-on experience.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the extra step to engage with us directly. Let’s make this happen together!
We think you need these skills to ace Head of Acquisition in England
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Head of Acquisition role. Highlight your experience in performance marketing and any specific achievements in customer acquisition that align with what we're looking for.
Craft a Compelling Cover Letter: Your cover letter should tell us why you're the perfect fit for this role. Share your passion for digital finance and how your hands-on experience can drive growth across EMEA.
Showcase Your Channel Expertise: We want to see your deep understanding of performance-led channels. Include examples of campaigns you've managed, especially those involving major platforms like Google and Meta, to demonstrate your expertise.
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity.
How to prepare for a job interview at Albert Bow
✨Know Your Numbers
As a Head of Acquisition, you'll need to demonstrate your understanding of key performance metrics. Brush up on your CAC, ROI, and conversion rates. Be ready to discuss specific campaigns you've managed and the results they achieved.
✨Showcase Your Hands-On Experience
This role is all about execution, so highlight your hands-on experience with performance platforms like Google and Meta. Prepare examples of how you've directly influenced campaign outcomes and worked closely with media and creative agencies.
✨Understand the Market Landscape
Familiarise yourself with the EMEA market dynamics and cultural nuances. Be prepared to discuss how you would tailor acquisition strategies for different regions and ensure compliance with local regulations.
✨Demonstrate Strategic Thinking
While this role is execution-focused, strategic thinking is crucial. Prepare to explain how you would translate high-level acquisition strategies into actionable media plans and creative briefs that drive growth.
