At a Glance
- Tasks: Lead EMEA marketing programmes, drive pipeline, and manage events for a fast-growing tech company.
- Company: Join Alation, a pioneering data intelligence company valued at over $1.7 billion.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Fast-paced, collaborative culture with excellent career advancement opportunities.
- Why this job: Be at the forefront of AI-powered data innovation and make a real impact.
- Qualifications: 8+ years in B2B marketing with hands-on experience in regional roles.
The predicted salary is between 70000 - 85000 £ per year.
Alation is pioneering the next era of data intelligence — powered by AI agents and trusted data. Organizations around the world rely on Alation to drive self-service analytics, cloud transformation, data governance, and AI innovation. Our technology helps enterprises connect people and data to make faster, smarter, and more confident decisions.
EMEA is one of Alation’s fastest‑growing regions and a strategic priority as we expand our enterprise customer base across the region. This role sits at the center of that growth. We’re looking for a senior, hands‑on regional marketing manager to own and execute EMEA’s marketing programmes during a critical period of growth. You’ll be the primary marketing partner and work side by side daily with our EMEA Sales leader who is based in London.
What You’ll Own
- Pipeline & Demand Generation
- Translate global campaign strategy into locally relevant programmes that drive measurable pipeline
- Execute the regional ABM programme — account selection, messaging localisation, agency coordination, and performance tracking
- Partner closely with Sales leadership (based in London) to align marketing activity to pipeline priorities and territory plans
- Manage post‑event lead conversion in collaboration with Sales Ops
- Events & Field Marketing
- Own the events calendar — from strategic third‑party conferences to hosted executive roundtables
- Manage event logistics, vendor relationships, and agency partners end‑to‑end
- Build a results‑oriented event framework with clear pipeline ROI measurement per programme
- Represent Alation at key industry events across the region; travel required
- Customer & Expansion Marketing
- Support customer marketing programmes targeting expansion accounts in EMEA
- Partner with Customer Success to identify advocacy opportunities and develop regional proof points
- Localise global customer stories for buyer relevance
- Content & Messaging
- Localise global messaging and content for audiences, verticals, and buying personas
- Ensure inbound and outbound content is themed and synced to campaigns and events
- Feed regional market intelligence back to the global PMM team
- Reporting & Operations
- Manage regional marketing budget with clear ROI accountability
- Track and report pipeline influence, account engagement, and programme performance
- Maintain a consistent reporting cadence with Sales and Marketing leadership
What You Bring
- 8+ years of B2B marketing experience, with at least 3 years in a regional or field marketing role covering EMEA
- Proven track record driving pipeline growth in partnership with enterprise Sales teams
- Hands‑on ABM experience — strategy, execution, and measurement
- Experience managing agencies and event vendors across multiple markets
- Strong commercial instincts — you think in pipeline and revenue, not just campaign metrics
- Ability to operate independently in a fast‑moving, matrixed US‑headquartered SaaS company
- Ability to travel
- Some overlap of working hours with California HQ expected
- Proficiency in Claude AI and use of Project and Cowork in daily work
Senior Regional Marketing Manager - EMEA employer: Alation
Alation is an exceptional employer that fosters a dynamic and collaborative work culture in its London office, where employees thrive in a hybrid model. With a strong focus on employee growth, the company offers clear career progression paths and the opportunity to engage with senior decision-makers, making it an ideal place for those looking to build a meaningful career in tech sales. Join us to be part of a pioneering team driving innovation in data intelligence while enjoying the benefits of a supportive and inclusive environment.
