At a Glance
- Tasks: Lead and execute impactful marketing programmes across EMEA during a growth phase.
- Company: Join Alation, a leader in data intelligence with a collaborative culture.
- Benefits: Competitive pay, flexible work arrangements, and opportunities for professional growth.
- Other info: Dynamic role with potential for extension and travel across Europe.
- Why this job: Make a real impact in a fast-paced environment while driving innovative marketing strategies.
- Qualifications: 7+ years in B2B marketing, with hands-on experience in ABM and regional marketing.
The predicted salary is between 60000 - 80000 £ per year.
Alation is pioneering the next era of data intelligence — powered by AI agents and trusted data. Organizations worldwide rely on Alation to drive self‑service analytics, cloud transformation, data governance, and AI innovation. Our technology helps enterprises connect people and data to make faster, smarter, and more confident decisions. With more than $340 M in funding—valued at over $1.7 billion and more than 650 customers, including 40 % of the Fortune 100, Alation is a leader in data intelligence.
We’re looking for a hands‑on Senior Regional Marketing Contractor to own and execute EMEA marketing programs during a critical period of growth. You’ll be the primary marketing partner for our EMEA Sales leadership, driving pipeline, managing the regional ABM program, and ensuring Alation’s brand and message land powerfully across key European markets. This is not a strategy‑only role; you’ll build and run programs, manage agencies, partner closely with Sales, and report directly to the Senior Director of Product and Regional Marketing based in the US. This London‑based contractor role supports our local and global team 2‑3 days per week for 6 months (with possible extension).
- Pipeline & Demand Generation
- Translate global campaign strategy into locally relevant EMEA programs that drive measurable pipeline
- Execute the regional ABM program—account selection, messaging localization, agency coordination, and performance tracking
- Partner closely with EMEA Sales leadership to align marketing activity to pipeline priorities and territory plans
- Manage post‑event lead conversion in collaboration with Sales Ops
- Events & Field Marketing
- Own the EMEA events calendar—from strategic third‑party conferences to hosted executive roundtables
- Manage event logistics, vendor relationships, and agency partners end‑to‑end
- Build a results‑oriented event framework with clear pipeline ROI measurement per program
- Represent Alation at key industry events across the region; travel required
- Customer & Expansion Marketing
- Support customer marketing programs targeting expansion accounts in EMEA
- Partner with Customer Success to identify advocacy opportunities and develop regional proof points
- Localise global customer stories for EMEA buyer relevance content & messaging
- Localise global messaging and content for EMEA audiences, verticals, and buying personas
- Ensure inbound and outbound content is themed and synced to campaigns and events
- Feed regional market intelligence back to the global PMM team
- Reporting & Operations
- Manage regional marketing budget with clear ROI accountability
- Track and report pipeline influence, account engagement, and program performance
- Maintain a consistent reporting cadence with Sales and Marketing leadership
Must‑Have
- 7+ years of B2B marketing experience, with at least 3 years in a regional or field marketing role covering EMEA
- Proven track record driving pipeline growth in partnership with enterprise Sales teams
- Hands‑on ABM experience—strategy, execution, and measurement
- Experience managing agencies and event vendors across multiple European markets
- Strong commercial instincts—thinking in pipeline and revenue, not just campaign metrics
- Ability to operate independently in a fast‑moving, matrixed US‑headquartered SaaS company
- Based in or near London with ability to travel across EMEA for key events
Senior Regional Marketing Manager (Contractor) employer: Alation
Alation is an exceptional employer, offering a dynamic work environment that fosters innovation and collaboration in the rapidly evolving field of data intelligence. With a strong focus on employee growth, Alation provides opportunities for hands-on experience in a pivotal marketing role while supporting a culture of inclusivity and diversity. Located in London, employees benefit from a vibrant city atmosphere and the chance to engage with key industry events across EMEA, making it an ideal place for professionals seeking meaningful and rewarding careers.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Regional Marketing Manager (Contractor)
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant online groups, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show up prepared! When you land an interview, make sure you know Alation’s mission and how your skills align with their goals. Bring examples of your past successes, especially those that demonstrate your ability to drive pipeline growth and manage marketing programs effectively.
✨Tip Number 3
Follow up after interviews! A quick thank-you email can go a long way. Mention something specific from your conversation to remind them of your fit for the role. It shows you’re genuinely interested and keeps you top of mind.
✨Tip Number 4
Apply through our website! We love seeing applications come directly from candidates who are excited about joining us. Plus, it gives you a chance to showcase your enthusiasm for the role right from the start.
We think you need these skills to ace Senior Regional Marketing Manager (Contractor)
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Senior Regional Marketing Manager. Highlight your B2B marketing experience and any hands-on ABM projects you've led. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about data intelligence and how you can drive pipeline growth in EMEA. Be specific about your achievements and how they relate to the job.
Showcase Your Results:When detailing your past roles, focus on measurable outcomes. Did you increase pipeline by a certain percentage? Did an event you managed lead to significant leads? Numbers speak volumes, so let them do the talking for you!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates. Plus, we love seeing candidates who take that extra step!
How to prepare for a job interview at Alation
✨Know Your Numbers
Make sure you come prepared with specific metrics and examples of how you've driven pipeline growth in your previous roles. Alation is looking for someone who can demonstrate a strong commercial instinct, so be ready to discuss your impact on revenue and how you’ve partnered with sales teams.
✨Localise Your Approach
Since this role focuses on the EMEA region, it’s crucial to show that you understand the local markets. Research key trends and challenges in these areas, and be prepared to discuss how you would tailor global strategies to fit local needs. This will demonstrate your hands-on approach and ability to execute effectively.
✨Event Strategy Savvy
Given the emphasis on managing events, think about your past experiences with event logistics and vendor management. Be ready to share specific examples of successful events you've organised, including how you measured ROI and engaged attendees. This will highlight your capability to own the EMEA events calendar.
✨Collaborative Mindset
Alation values teamwork, especially between marketing and sales. Prepare to discuss how you've successfully collaborated with sales leadership in the past. Share examples of how you aligned marketing activities with pipeline priorities and how you managed post-event lead conversion to ensure success.
