At a Glance
- Tasks: Lead EMEA marketing programs, drive pipeline growth, and manage events.
- Company: Join Alation, a pioneering tech company in data intelligence and AI.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Fast-paced, collaborative culture with a focus on innovation.
- Why this job: Be at the forefront of AI-powered data solutions and make a real impact.
- Qualifications: 8+ years in B2B marketing with hands-on ABM experience.
The predicted salary is between 60000 - 80000 £ per year.
Alation is pioneering the next era of data intelligence — powered by AI agents and trusted data. Organizations around the world rely on Alation to drive self-service analytics, cloud transformation, data governance, and AI innovation. Our technology helps enterprises connect people and data to make faster, smarter, and more confident decisions.
EMEA is one of Alation’s fastest-growing regions and a strategic priority as we expand our enterprise customer base across the region. This role sits at the center of that growth.
We’re looking for a senior, hands-on regional marketing manager to own and execute EMEA’s marketing programs during a critical period of growth. You’ll be the primary marketing partner and work side by side daily with our EMEA Sales leader who is based in London. Drive pipeline, manage the regional ABM program, digital and in-person events, and ensure Alation’s brand and message land powerfully across key markets.
This is not a strategy-only role. You’ll build and run programs, manage agencies, partner closely with Sales, and report directly to the Senior Director of Product and Regional Marketing based in the US. You’ll hit the ground running from day one.
What You’ll Own- Pipeline & Demand Generation
- Translate global campaign strategy into locally relevant programs that drive measurable pipeline
- Execute the regional ABM program — account selection, messaging localisation, agency coordination, and performance tracking
- Partner closely with Sales leadership (based in London) to align marketing activity to pipeline priorities and territory plans
- Manage post-event lead conversion in collaboration with Sales Ops
- Events & Field Marketing
- Own the events calendar — from strategic third-party conferences to hosted executive roundtables
- Manage event logistics, vendor relationships, and agency partners end-to-end
- Build a results-oriented event framework with clear pipeline ROI measurement per program
- Represent Alation at key industry events across the region; travel required
- Customer & Expansion Marketing
- Support customer marketing programs targeting expansion accounts in EMEA
- Partner with Customer Success to identify advocacy opportunities and develop regional proof points
- Localise global customer stories for buyer relevance
- Content & Messaging
- Localise global messaging and content for audiences, verticals, and buying personas
- Ensure inbound and outbound content is themed and synced to campaigns and events
- Feed regional market intelligence back to the global PMM team
- Reporting & Operations
- Manage regional marketing budget with clear ROI accountability
- Track and report pipeline influence, account engagement, and program performance
- Maintain a consistent reporting cadence with Sales and Marketing leadership
- 8+ years of B2B marketing experience, with at least 3 years in a regional or field marketing role covering EMEA
- Proven track record driving pipeline growth in partnership with enterprise Sales teams
- Hands-on ABM experience — strategy, execution, and measurement
- Experience managing agencies and event vendors across multiple markets
- Strong commercial instincts — you think in pipeline and revenue, not just campaign metrics
- Ability to operate independently in a fast-moving, matrixed US-headquartered SaaS company
- Ability to travel
- Some overlap of working hours with California HQ expected
- Proficiency in Claude AI and use of Project and Cowork in daily work
Senior Regional Marketing Manager - EMEA in London employer: Alation UK
Alation is an exceptional employer that fosters a dynamic and collaborative work culture, particularly in our London office where team members come together to innovate and drive results. With a strong focus on employee growth, we offer clear pathways for advancement within tech sales, alongside access to cutting-edge tools and resources that empower you to excel. Join us to be part of a pioneering movement in data intelligence, where your contributions directly impact the future of AI-driven solutions.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Regional Marketing Manager - EMEA in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Alation UK and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Alation UK are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Alation UK on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Alation UK. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Regional Marketing Manager - EMEA in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Alation UK. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Alation UK:Show us that you’ve done your homework! In your application, briefly mention what you admire about Alation UK’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Alation UK
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Alation UK will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Alation UK, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
