At a Glance
- Tasks: Drive EMEA marketing programs and collaborate with sales to boost pipeline growth.
- Company: Join Alation, a leader in AI-powered data intelligence with a dynamic team.
- Benefits: Flexible hybrid work, competitive pay, and the chance to shape the future of data.
- Other info: London-based role with opportunities for travel across Europe and potential contract extension.
- Why this job: Be at the forefront of data innovation and make a real impact in a fast-paced environment.
- Qualifications: 7+ years in B2B marketing, with hands-on ABM experience and strong commercial instincts.
The predicted salary is between 60000 - 80000 £ per year.
Alation is pioneering the next era of data intelligence — powered by AI agents and trusted data. Organizations around the world rely on Alation to drive self-service analytics, cloud transformation, data governance, and AI innovation. Our technology helps enterprises connect people and data to make faster, smarter, and more confident decisions.
We’re looking for a hands-on Senior Regional Marketing Contractor to own and execute EMEA marketing programs during a critical period of growth. You’ll be the primary marketing partner for our EMEA Sales leadership — driving pipeline, managing the regional ABM program, and ensuring Alation’s brand and message land powerfully across key European markets.
This is not a strategy-only role. You’ll build and run programs, manage agencies, partner closely with Sales, and report directly to the Senior Director of Product and Regional Marketing based in the US. You’ll hit the ground running from day one. This is a London-based contractor role, supporting our local and global team 2-3 days per week for 6 months (with possible extension).
What you will do- Pipeline & Demand Generation
- Translate global campaign strategy into locally relevant EMEA programs that drive measurable pipeline
- Execute the regional ABM program — account selection, messaging localization, agency coordination, and performance tracking
- Partner closely with EMEA Sales leadership to align marketing activity to pipeline priorities and territory plans
- Manage post-event lead conversion in collaboration with Sales Ops
- Events & Field Marketing
- Own the EMEA events calendar — from strategic third-party conferences to hosted executive roundtables
- Manage event logistics, vendor relationships, and agency partners end-to-end
- Build a results-oriented event framework with clear pipeline ROI measurement per program
- Represent Alation at key industry events across the region; travel required
- Customer & Expansion Marketing
- Support customer marketing programs targeting expansion accounts in EMEA
- Partner with Customer Success to identify advocacy opportunities and develop regional proof points
- Localise global customer stories for EMEA buyer relevance
- Content & Messaging
- Localise global messaging and content for EMEA audiences, verticals, and buying personas
- Ensure inbound and outbound content is themed and synced to campaigns and events
- Feed regional market intelligence back to the global PMM team
- Reporting & Operations
- Manage regional marketing budget with clear ROI accountability
- Track and report pipeline influence, account engagement, and program performance
- Maintain a consistent reporting cadence with Sales and Marketing leadership
- 7+ years of B2B marketing experience, with at least 3 years in a regional or field marketing role covering EMEA
- Proven track record driving pipeline growth in partnership with enterprise Sales teams
- Hands-on ABM experience — strategy, execution, and measurement
- Experience managing agencies and event vendors across multiple European markets
- Strong commercial instincts — you think in pipeline and revenue, not just campaign metrics
- Ability to operate independently in a fast-moving, matrixed US-headquartered SaaS company
- Based in or near London with ability to travel across EMEA for key events
Senior Regional Marketing Manager (Contractor) in London employer: Alation UK
Alation is an exceptional employer that fosters a dynamic and innovative work culture, where employees are empowered to drive impactful marketing initiatives in the rapidly evolving field of data intelligence. With a strong focus on professional growth, Alation offers unique opportunities for hands-on experience in a collaborative environment, particularly in the vibrant city of London, which serves as a hub for EMEA operations. Joining Alation means being part of a forward-thinking team that values creativity, agility, and results, making it an ideal place for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Regional Marketing Manager (Contractor) in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, especially those who might have insights into Alation or similar companies. A friendly chat can sometimes lead to opportunities that aren’t even advertised.
✨Tip Number 2
Get social! Follow Alation on LinkedIn and engage with their posts. Commenting thoughtfully can get you noticed by the team and show your genuine interest in their work and culture.
✨Tip Number 3
Prepare for interviews by understanding Alation’s products and how they impact businesses. Be ready to discuss how your experience aligns with their goals, especially around pipeline growth and marketing strategies.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team at Alation.
We think you need these skills to ace Senior Regional Marketing Manager (Contractor) in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Senior Regional Marketing Manager role. Highlight your relevant experience in B2B marketing and ABM, and show us how you can drive pipeline growth in EMEA.
Showcase Your Achievements:Don’t just list your responsibilities; we want to see your impact! Use metrics and examples to demonstrate how you've successfully executed marketing programs and partnered with sales teams in the past.
Be Authentic:Let your personality shine through in your application. We’re looking for someone who fits our culture of moving fast and thinking big, so don’t be afraid to show us what makes you unique!
Apply Through Our Website:For the best chance of getting noticed, apply directly through our website. It’s the quickest way for us to see your application and get you into the process!
How to prepare for a job interview at Alation UK
✨Know Your Stuff
Before the interview, dive deep into Alation's mission and products. Understand how they leverage AI for data intelligence and be ready to discuss how your experience aligns with their goals, especially in driving pipeline growth and executing ABM strategies.
✨Showcase Your Hands-On Experience
This role is all about execution, so come prepared with specific examples of marketing programmes you've built and run. Highlight your successes in managing events and partnerships, and how these contributed to measurable outcomes in previous roles.
✨Align with Sales
Since you'll be working closely with EMEA Sales leadership, demonstrate your understanding of how marketing and sales can work together to drive results. Be ready to discuss how you've previously aligned marketing activities with sales priorities to achieve pipeline goals.
✨Be Ready to Travel
As this role involves representing Alation at key industry events across EMEA, express your willingness and enthusiasm for travel. Share any relevant experiences you have from past events, showcasing your ability to engage with audiences and build brand presence.
