Founding Growth Marketer in London

Who you are

You'll own how Alaro gets found and how visitors become customers. Pipeline today is founder networks and inbound; we need it to be a machine. In your first 6 months, you will:

• Take the website end-to-end: messaging, structure, conversion, speed, SEO
• Run CRO experiments and ship them: landing pages, pricing, every CTA
• Build demand channels for a sophisticated legal buyer: SEO and content, paid (LinkedIn,
• Google), partnerships, lifecycle email
• Own marketing analytics and attribution
• Work with the GTM team and founders on positioning and content that closes deals

This is a doer role. You'll write the copy, set up the campaign, and read the data yourself.

Qualifications

You’ll likely be a fit if you have:

• 3+ years in B2B growth or product marketing, ideally at a Seed-Series B startup
• Demonstrable wins on website conversion or paid acquisition: show us the before/after
• AI-native by default. You build with frontier models, not just chat with them. OpenAI Codex, Claude cowork, and Claude Code are a must.
• Modern stack: Webflow / Framer / Next.js, GA4 / PostHog, HubSpot, Ahrefs / Semrush; basic, SQL a plus
• Strong written taste: you know when copy is selling versus filling space
• Bias to ship.
• Agency, with external signal. You have a view on what Alaro should do before anyone asks,
• and you've built something no one paid you to: a side project, writing, an event.
• Bonus: B2B legal tech or professional services experience

Location

Based in our London office, in person with the team.

About Alaro

Alaro is an AI-native law firm, built to deliver clear, timely legal judgment for real estate private equity firms, investment funds, financial institutions, and corporates. We combine senior expertise with intelligent systems so routine work happens faster, and critical decisions don't wait.

Founded September 2025, backed by tier-one VCs. Our product is used daily by our own lawyers on real matters, creating a tight feedback loop between product and practice. It's still day one; come build with us.

What we offer

• Meaningful ownership: Competitive salary and equity, real responsibility from day one.
• Founder & GTM exposure: Direct work with the GTM Lead and founders on brand, funnel, and
• motion.
• Real impact: You'll shape how we go to market as we grow.
• Freedom to experiment: Autonomy across site, channels, content, lifecycle.
• Time together: Annual offsite in Alaró (Mallorca), plus regular in-person gatherings.

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