At a Glance
- Tasks: Close new deals and manage existing customer relationships in a fast-paced environment.
- Company: Join Alaro, an innovative AI-native law firm transforming legal work.
- Benefits: Competitive salary, commission, equity, and real responsibility from day one.
- Other info: Enjoy autonomy, annual offsite in Mallorca, and a culture of growth and feedback.
- Why this job: Make a real impact on how we sell and retain customers while working with founders.
- Qualifications: 2+ years in B2B sales, strong communication skills, and AI fluency.
The predicted salary is between 60000 - 80000 £ per year.
Who you are
You're a closing AE who understands the legal buyer. You'll join an early-days GTM motion - playbook, ICP, pipeline already in motion - and your job is to run new deals end-to-end and own the existing customer book: keeping clients close, surfacing expansion, and making sure they get the most out of working with us.
In your first 12 months, you will:
- Close net-new business across our ICP - Real Estate, investment funds, financial institutions, and corporates
- Be the day-to-day relationship owner for our existing customers - the person they call, and the person who knows what's going on inside their business
- Drive renewals, upsell, and account expansion - spot expansion signals early and act on them
- Run regular check-ins and account reviews; bring customer feedback back into the team
- Sharpen the playbook alongside the GTM Lead - discovery, demo flow, objection handling, pricing
- Bring legal-buyer expertise to live deals: spot what matters to a GC, fund ops lead, or finance team early
- Be a clear voice back to the founders and product team on what customers need next
You'll likely be a fit if you have:
- 2+ years closing B2B deals, with some account management or customer-facing post-sale experience
- A track record in fast-moving environments where priorities shift and the playbook is still being refined
- Strong written communication - you can run async deal cycles and write follow-ups that close
- AI-native day to day - you use frontier models in how you work, not just read about them. You don't need to write code, but you do need a genuine interest in how AI is changing legal work.
- Bonus: Direct legal industry experience - legal tech sales, legal operations, or a paralegal/lawyer who's moved into a commercial role. You know how legal teams actually buy.
Location
This role is based in our London office and you'll work in person with the team.
About Alaro
Alaro is an AI-native law firm, built to deliver clear, timely legal judgment for Real Estate, investment funds, financial institutions, and corporates. We combine senior expertise with intelligent systems so routine work happens faster, and critical decisions don't wait.
We started Alaro in September 2025 and have raised £10m from Tier 1 VCs. Our product is used daily by our own lawyers on real matters, creating a tight feedback loop between product and practice. With early customers and a world-class engineering & legal team taking shape, it's still day one - come build with us!
How we work
- Ownership & accountability. Follow through without being chased. Name failures directly, without redistributing blame. Take initiative when something falls below standard, even outside your remit.
- Speed & execution bias. Structure follows action. Decide with enough information, not complete information. A simple solution that ships beats a perfect one that doesn't. Planning is not progress.
- Customer & client obsession. Trust is the product. Legal work is entrusted, not bought. Build trust before pipeline. Know when to go quiet. Make decisions that cost you something when they're right for the client.
- Transparency & open communication. Default to open. Work in progress lives in shared channels, not DMs. Decisions are documented with the reasoning. Raise disagreements directly with the person involved.
- Growth orientation & feedback culture. We grow by seeking discomfort. Take on work you are not yet qualified for. Give feedback direct enough to be useful.
- AI fluency. AI-native is how we work. Use AI to eliminate steps. Build systems that compound.
What we offer
- Meaningful ownership: Competitive salary, commission, and equity, real responsibility from day one.
- Founder & GTM exposure: Direct work with the GTM Lead and founders on the deals, the customers, and the motion.
- Real impact: You'll shape how we sell and how we keep customers as we grow.
- Freedom to experiment: Autonomy across sequences, messaging, account plans, CRM hygiene.
- Time together: Annual offsite in Alaró (Mallorca), plus regular in-person gatherings.
Founding AE in London employer: Alaro
Alaro is an exceptional employer that offers a unique opportunity to be part of an AI-native law firm at the forefront of legal innovation. With a strong focus on ownership, accountability, and customer obsession, employees are empowered to make meaningful contributions from day one, while enjoying competitive compensation, equity, and direct exposure to founders and the GTM team. The vibrant London office fosters a collaborative work culture, complemented by opportunities for personal growth and regular team gatherings, making it an ideal environment for those looking to thrive in a fast-paced, impactful role.
StudySmarter Expert Advice🤫
We think this is how you could land Founding AE in London
✨Tap into Campus Networks
If you're still in uni, don’t forget to engage with your campus's career services and attend finance-related events. Banks often do presentations and recruitment drives on campus, so put yourself out there and make use of these opportunities to show off your passion for the field.
✨Get Certified
Consider pursuing relevant certifications like the CFA or ACCA while you’re job hunting. They not only beef up your CV but also connect you with professional bodies which can lead to networking opportunities and even job openings in banking and financial services.
✨Connect on Professional Platforms
Join finance-focused groups on platforms like LinkedIn and engage in discussions. This can really help you stand out from the crowd, allowing potential employers to see your knowledge and interest in industry trends. Plus, you might stumble upon job postings shared exclusively within the group.
✨Apply Directly and Be Proactive
Don’t shy away from reaching out directly to firms like Alaro. Use their websites and apply through them, but also consider following up with a polite email to express your enthusiasm. Being proactive can make a huge difference in getting noticed in the competitive financial services sector.
We think you need these skills to ace Founding AE in London
Some tips for your application 🫡
Show Off Your Numbers!:In the banking and financial services world, quantifiable achievements are key. Make sure your CV highlights your grades in relevant subjects, any financial certifications you hold, and specific projects where you've delivered measurable results. Employers love to see how your skills translate into real-world success.
Tailor Your Cover Letter to the Role:When applying for a full-time position, your cover letter should make a direct connection between your experience and the job description. Don't just state your enthusiasm for finance—dive into how your background in banking or financial analysis sets you apart. Let your passion shine through while being specific about what you can bring to Alaro.
Include Relevant Financial Software Experience:If you've worked with financial modelling tools or software like Excel, SAP, or specific analytical tools during your studies or internships, bring that up! Highlighting your proficiency can really make your application pop and show you're ready to hit the ground running in a full-time role.
Research and Reflect:Before hitting that 'apply' button on Alaro's website, do a little digging. Look up their recent projects, values, and culture. Reflecting their ethos in your application can make a huge difference and show you’re genuinely interested in being part of the team!
How to prepare for a job interview at Alaro
✨Brush Up on Financial Analysis Skills
Make sure you're well-versed in financial concepts and analytical techniques relevant to banking and financial services. Get comfortable with tools like Excel for modelling or financial forecasting, as technical questions in this area are common during interviews with Alaro.
✨Prepare for Case Studies
Expect to tackle case studies that demonstrate your problem-solving skills in real-world banking scenarios. Familiarise yourself with the types of problems you might face—think risk assessments or investment evaluations—and be ready to articulate your thought process clearly.
✨Show Your Passion for Finance
Since this is a full-time position, employers at Alaro will be keen to see your genuine interest in finance. Be prepared to discuss recent industry trends or news articles that excite you, showcasing your enthusiasm and engagement with the field.
✨Network with Industry Professionals
Before your interview, reach out to current or former Alaro employees on platforms like LinkedIn. They'll offer unique insights into the company's culture and the interview process, which can give us a delightful edge in showcasing a good fit for the team.
