At a Glance
- Tasks: Own Alaro's marketing strategy, from website to conversion and demand generation.
- Company: Join an innovative AI-native law firm transforming legal services.
- Benefits: Competitive salary, equity, and real responsibility from day one.
- Other info: Work closely with founders and enjoy autonomy in your role.
- Why this job: Make a real impact on how we market and grow the business.
- Qualifications: 3+ years in B2B growth marketing with proven success in conversion.
The predicted salary is between 60000 - 80000 £ per year.
Who you are
You'll own how Alaro gets found and how visitors become customers. Pipeline today is founder networks and inbound; we need it to be a machine.
In your first 6 months, you will:
- Take the website end-to-end: messaging, structure, conversion, speed, SEO
- Run CRO experiments and ship them: landing pages, pricing, every CTA
- Build demand channels for a sophisticated legal buyer: SEO and content, paid (LinkedIn, Google), partnerships, lifecycle email
- Own marketing analytics and attribution
- Work with the GTM team and founders on positioning and content that closes deals
This is a doer role. You'll write the copy, set up the campaign, and read the data yourself.
Qualifications
You’ll likely be a fit if you have:
- 3+ years in B2B growth or product marketing, ideally at a Seed-Series B startup
- Demonstrable wins on website conversion or paid acquisition: show us the before/after
- AI-native by default. You build with frontier models, not just chat with them. OpenAI Codex, Claude cowork, and Claude Code are a must.
- Modern stack: Webflow / Framer / Next.js, GA4 / PostHog, HubSpot, Ahrefs / Semrush; basic SQL a plus
- Strong written taste: you know when copy is selling versus filling space
- Bias to ship. Agency, with external signal. You have a view on what Alaro should do before anyone asks, and you've built something no one paid you to: a side project, writing, an event.
Bonus: B2B legal tech or professional services experience
Location
Based in our London office, in person with the team.
About Alaro
Alaro is an AI-native law firm, built to deliver clear, timely legal judgment for real estate private equity firms, investment funds, financial institutions, and corporates. We combine senior expertise with intelligent systems so routine work happens faster, and critical decisions don't wait. Founded September 2025, backed by tier-one VCs. Our product is used daily by our own lawyers on real matters, creating a tight feedback loop between product and practice. It's still day one; come build with us.
What we offer
- Meaningful ownership: Competitive salary and equity, real responsibility from day one.
- Founder & GTM exposure: Direct work with the GTM Lead and founders on brand, funnel, and motion.
- Real impact: You'll shape how we go to market as we grow.
- Freedom to experiment: Autonomy across site, channels, content, lifecycle.
- Time together: Annual offsite in Alaró (Mallorca), plus regular in-person gatherings.
Founding Growth Marketer employer: Alaro
At Alaro, we pride ourselves on being an exceptional employer that fosters a culture of innovation and collaboration. As a Founding Growth Marketer in our London office, you'll enjoy meaningful ownership of your projects, competitive salary and equity, and the opportunity to work closely with founders and the GTM team to make a real impact. With a focus on autonomy and experimentation, plus unique perks like annual offsites in Mallorca, Alaro is the perfect place for driven individuals looking to grow their careers in a dynamic environment.
StudySmarter Expert Advice🤫
We think this is how you could land Founding Growth Marketer
✨Tip Number 1
Get your networking game on! Reach out to people in the industry, especially those connected to Alaro. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Show us what you've got! Create a portfolio or a personal project that highlights your skills in growth marketing. We love seeing real examples of your work and how you’ve made an impact.
✨Tip Number 3
Be proactive! If you see something on our website that could be improved, don’t hesitate to mention it during your interview. It shows initiative and that you’re already thinking like a member of the team.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of Alaro.
We think you need these skills to ace Founding Growth Marketer
Some tips for your application 🫡
Show Us Your Growth Mindset:When you're writing your application, make sure to highlight your experience in B2B growth or product marketing. We want to see those demonstrable wins you've had with website conversion or paid acquisition. Don't just tell us; show us the before and after!
Be Authentic in Your Copy:Since this role involves writing copy that sells, let your personality shine through in your application. We appreciate strong written taste, so make sure your application reflects your ability to craft compelling messages that resonate with our audience.
Demonstrate Your Doer Attitude:We’re looking for someone who takes initiative. If you’ve built something on the side—be it a project, a blog, or an event—make sure to mention it! Show us that you have a bias to ship and can take ownership of your work.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it shows us you’re keen to be part of the Alaro team!
How to prepare for a job interview at Alaro
✨Know Your Stuff
Before the interview, dive deep into Alaro's website and understand their messaging, structure, and what makes them tick. Familiarise yourself with their product and how it serves the legal sector. This will help you speak confidently about how you can enhance their online presence and conversion rates.
✨Showcase Your Wins
Prepare to discuss specific examples of your past successes in B2B growth or product marketing. Bring data to the table that highlights your impact on website conversions or paid acquisition. If you've run successful campaigns or CRO experiments, be ready to share the before-and-after results.
✨Be a Doer
This role is all about taking action, so demonstrate your bias to ship. Talk about side projects or initiatives you've taken on without being asked. Whether it's writing, building a campaign, or experimenting with new tools, show that you're proactive and ready to roll up your sleeves.
✨Understand the Tools
Familiarise yourself with the modern stack mentioned in the job description, like Webflow, GA4, and HubSpot. If you have experience with SQL, even better! Being able to discuss how you’ve used these tools in previous roles will show that you’re ready to hit the ground running.
