At a Glance
- Tasks: Plan and optimise Google Ads campaigns to boost community outreach and awareness.
- Company: Join the Alameda County Social Services Agency, dedicated to uplifting communities since 1975.
- Benefits: Enjoy a full-time remote role with opportunities for professional growth and meaningful impact.
- Other info: Collaborate with passionate teams and contribute to a mission-driven organisation.
- Why this job: Make a difference by using your skills to support essential social services in your community.
- Qualifications: Experience in Google Ads, performance analysis, and ad copywriting is essential.
The predicted salary is between 29700 - 36300 £ per year.
Alameda County Social Services Agency (ACSSA) is a unified organization that delivers essential social services and support to individuals, families, and communities across Alameda County.
Established in 1975 through a unanimous Board of Supervisors vote, ACSSA brought together key programs to strengthen its ability to serve, respond, and uplift residents in need.
The agency continues to evolve, recently introducing a new brand identity and logo that reflect its mission and modern approach to public service.
ACSSA’s work is guided by core values of Dignity, Integrity, Compassion, Shared Purpose, and Accountability, offering both a safety net and a way forward for the community.
Role Description
The Google Ads Specialist is a full-time remote role responsible for planning, executing, and optimizing Google Ads campaigns that support ACSSA’s outreach and awareness goals.
This role includes conducting keyword research, configuring and managing search and display campaigns, monitoring performance metrics, and making data-driven adjustments to improve results.
The specialist will collaborate with internal teams to align campaigns with program priorities, craft compelling ad copy, and ensure that all paid efforts reflect the agency’s values and brand guidelines.
Day-to-day tasks also involve reporting on campaign performance, managing budgets, maintaining compliance with platform policies, and identifying new opportunities to reach and engage target audiences.
Qualifications
- Candidates should possess skills in Google Ads campaign setup and management, including keyword research, bid strategies, and audience targeting.
- Candidates should possess skills in performance analysis, using tools such as Google Analytics, conversion tracking, and data reporting to optimize campaigns.
- Candidates should possess skills in ad copywriting, landing page coordination, and A/B testing to improve click-through and conversion rates.
- Candidates should possess skills in budget management, forecasting, and ensuring efficient use of advertising spend.
- Candidates should possess skills in collaborating with cross-functional teams, communicating campaign insights clearly, and aligning efforts with organizational goals.
- Relevant experience with search engine marketing, pay-per-click advertising, or digital outreach in public sector or nonprofit environments is beneficial.
- A strong understanding of accessibility, equity, and inclusive communication practices is beneficial.
- A bachelor’s degree in marketing, communications, business, or a related field, or equivalent practical experience, is beneficial.
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Google Ads Specialist employer: Alameda County Social Services Agency
Alameda County Social Services Agency (ACSSA) is an excellent employer, offering a fully remote role that promotes work-life balance while making a meaningful impact in the community. With a strong focus on employee growth and collaboration, ACSSA provides opportunities for professional development and encourages innovative thinking in a supportive work culture. Join us to contribute to vital outreach initiatives while enjoying the flexibility and benefits of a progressive workplace.
Contact Details:
Alameda County Social Services Agency Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Google Ads Specialist
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Alameda County Social Services Agency and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Alameda County Social Services Agency are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Alameda County Social Services Agency on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Alameda County Social Services Agency. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Google Ads Specialist
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Alameda County Social Services Agency. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Alameda County Social Services Agency:Show us that you’ve done your homework! In your application, briefly mention what you admire about Alameda County Social Services Agency’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Alameda County Social Services Agency
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Alameda County Social Services Agency will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Alameda County Social Services Agency, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
