At a Glance
- Tasks: Lead the Professional Interior Wall Paint segment and drive sustainable growth in the UK market.
- Company: Join AkzoNobel, a pioneering paints company with a rich heritage since 1792.
- Benefits: Competitive salary, career development opportunities, and a chance to make a real impact.
- Other info: Dynamic role with opportunities to collaborate across teams and influence market trends.
- Why this job: Shape local strategies and drive brand innovation while painting a colourful future.
- Qualifications: Experience in brand management and a passion for driving commercial success.
The predicted salary is between 60750 - 74250 £ per year.
About AkzoNobel
Since 1792, we’ve been supplying the innovative paints and coatings that help to color people’s lives and protect what matters most. Our world class portfolio of brands – including Dulux, International, Sikkens and Interpon – is trusted by customers around the globe. We’re active in more than 150 countries and use our expertise to sustain and enhance the fabric of everyday life. Because we believe every surface is an opportunity.
Brand Building Manager – Interior Wall Paint (IWP) Location: Slough
We’re looking for a Brand Building Manager – Interior Wall Paint (IWP) to lead one of our most important professional segments and drive sustainable growth across the local UK market. In this role, you will run the Professional Interior Wall Paint segment as your own business, shaping local vision and strategy and driving activation that delivers short‑and‑long‑term performance.
What you’ll do:
- Own and lead the Professional Interior Wall Paint segment locally, driving the brand and commercial agenda to deliver sustainable growth in market share, GIV, and volume.
- Develop and deliver the annual local IWP brand plan, ensuring alignment with business unit mandates, commercial priorities, and the wider EMEA roadmap.
- Contribute to local commercial and operational plans, while sharing market opportunities and insights with the EMEA brand and category teams.
- Lead the local execution of IWP operating and commercial plans, including activations, new product introductions, and complexity reduction initiatives.
- Own local IWP NPI projects agreed on the EMEA roadmap and ensure effective execution of key strategic initiatives in market.
- Localise international campaigns in line with brand guidelines to maximise relevance and impact in the local market.
- Develop local campaigns, promotions, and always‑on content that drive brand visibility, engagement, and commercial performance.
Brand Building Manager employer: AkzoNobel
AkzoNobel in Felling, Gateshead is an exceptional employer that prioritises innovation and employee development within the digital manufacturing sector. With a strong focus on collaboration and a commitment to enhancing skills through training opportunities, employees are empowered to contribute to meaningful projects that drive digital transformation. The supportive work culture fosters creativity and teamwork, making it an ideal environment for those looking to make a significant impact in automation and cyber security.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Building Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for AkzoNobel and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like AkzoNobel are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with AkzoNobel on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at AkzoNobel. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Brand Building Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit AkzoNobel. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of AkzoNobel:Show us that you’ve done your homework! In your application, briefly mention what you admire about AkzoNobel’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at AkzoNobel
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at AkzoNobel will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At AkzoNobel, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
