Overview
In this role you will connect our brands and propositions with key customers, driving growth through insightful marketing plans and compelling customer stories. You will lead customer conversations, translate insights into action, and collaborate with Brand, Category and Sales teams to deliver joined‑up plans. You’ll balance marketing expertise with commercial judgment to influence decisions and improve performance across B2B and B2C channels. This position offers the chance to shape customer experiences and contribute to market success.
Responsibilities
- Build strong customer relationships and understand customer priorities, challenges, and opportunities
- Lead customer conversations by presenting plans, insights, and recommendations tailored to the audience
- Influence and inspire buy‑in for plans using commercial understanding and storytelling
- Share customer insight with the wider business to align teams on priorities
- Create customer‑focused marketing plans linking brands, products and propositions to needs and opportunities
- Turn insights into actionable marketing activity and opportunities
- Collaborate with Brand, Category, Sales and other teams to deliver joined‑up plans and strong customer experiences
- Represent the brand with energy and credibility in customer interactions to create preference
- Deliver results by tracking impact, learning what works, and continuously improving performance
Key requirements
- Commercially minded with ability to connect marketing to business outcomes
- Confident presenter to customers and senior stakeholders
- Influential and credible, able to challenge thinking and gain support
- Problem solver who translates customer challenges into opportunities
- Customer focused with genuine interest in helping their businesses succeed
- Strong marketing experience with ability to link brand, channel and customer activity to outcomes
- Understanding of the full customer decision journey across B2B and B2C
- Retail media experience with ability to plan and activate across channels
- Collaborative and energetic
- Curious and proactive
- Strong communication and storytelling
- Marketing plan development and execution
- Customer journey mapping
- Retail media planning and activation
Channel & Customer Marketing Manager in Slough employer: Akzo Nobel
At AkzoNobel, we pride ourselves on being an exceptional employer, offering a dynamic work environment in Felling where innovation meets tradition. Our commitment to employee growth is reflected in our comprehensive benefits package, including competitive salaries, generous holiday allowances, and flexible working options that promote a healthy work-life balance. Join us to be part of a diverse team dedicated to driving digital transformation in manufacturing while enjoying opportunities for personal and professional development.
