Overview
In this role you own the Pre-Deco & Hammerite segment in the UK, shaping local strategy and driving activation to deliver sustainable growth. You’ll partner with Sales, Category, and EMEA teams to strengthen brand preference and bring market-relevant innovations. You’ll lead local campaigns, launches, and NPI initiatives, using insights to improve ROI and performance. This is a hands-on, cross-functional leadership role that combines strategic planning with activation excellence to shape the brand’s future.
Responsibilities
- Own and lead the Pre-Deco & Hammerite paint segment locally, driving brand and commercial agenda for market share, growth, and volume
- Develop and deliver the annual local brand plan aligned with mandates and the wider EMEA roadmap
- Collaborate with Sales and Category teams to monitor performance and identify drivers, risks, and opportunities
- Analyze sales, market share, consumer and shopper data to generate actionable insights
- Support forecasting, business planning and performance reviews
- Coordinate cross-functional teams through innovation and launch processes
- Identify growth opportunities via consumer and commercial insight
- Support launch plans, positioning, communications and in-market activation
- Build relationships across Marketing, Sales, Category, Finance, Insights, Supply Chain
- Own local NPI projects on the EMEA roadmap and ensure effective execution of strategic initiatives
- Localise international campaigns to maximize relevance and impact
- Drive campaigns and brand-building activities for visibility and commercial performance
- Maintain accurate product documentation for customers and stakeholders
- Evaluate campaign and NPI performance to improve ROI
- Lead assortment mix analysis and manage local portfolio and product mix
- Lead local execution of operating and commercial plans, activations, and complexity reduction initiatives
- Share market opportunities and insights with EMEA teams
- Lead local activation excellence and commercial success of campaigns
Key requirements
- Degree-level qualification in Marketing, Business, or related field
- Experience in brand building/marketing roles at assistant brand manager level
- Strong data and analytical skills with ability to evaluate performance and drive actions
- Growth mindset with proactive opportunity identification and continuous improvement
- Proven project management and implementation experience with strong organizational skills
- Strong communication and presentation skills with ability to influence stakeholders
- commercially minded
- strategic thinking with hands-on execution
- curiosity about market dynamics and customer needs
- data analysis
- forecasting and planning
- NPI and launch planning
Brand Manager in Slough employer: Akzo Nobel
At AkzoNobel, we pride ourselves on being an exceptional employer, offering a dynamic work environment in Felling where innovation meets tradition. Our commitment to employee growth is reflected in our comprehensive benefits package, including competitive salaries, generous holiday allowances, and flexible working options that promote a healthy work-life balance. Join us to be part of a diverse team dedicated to driving digital transformation in manufacturing while enjoying opportunities for personal and professional development.
