TikTok Shop & Creator Manager

AKT (pronounced “act”) is The Personal Performance Company with multi award-winning body care that may change your life. Founded by West End stars Ed Currie and Andy Coxon, AKT is by and for those who are “Born to Perform” — on the stage, at work, or in life.

In 2020, The Deodorant Balm made its stunning debut to rave reviews and awards from Vogue, GQ, Esquire, and Harper’s BAZAAR. Plastic-free, aluminium-free, and gender-free, The Deodorant Balm instantly resonated with those looking for a natural deodorant that genuinely worked. Five fragrances and over 700,000 happy armpits later, The Deodorant Balm is already becoming a household name.

To this day, every new AKT product is put through its paces by London’s hard-working theatre community to ensure it lives up to the high standards of its founders. As a rule, AKT’s products don’t break character — ever. It’s this effectiveness that has propelled AKT from the backstage to bathroom cabinets, bedside tables, duffel bags, and carry-on luggage worldwide. And the good news is — the performance is just getting started.

About The Role:

As the TikTok Shop & Creator Manager, you will be the primary owner of the day-to-day revenue growth of the AKT TikTok Shop. This person will be hands-on with focuses on driving revenue through two key pillars: frequent Live productions (both Founder and Creator-led) and the sourcing and management of a high-volume affiliate creator network. You will be in charge of managing the UK and US shops immediately, with the job scope to support future launches in Australia and Germany.

It will be your role to identify top-performing organic content for amplification, and to partner with them as a brand guardian to ensure no paid budget is applied to content that misses quality standards. A key area will be to collaborate on the production of pre-Live promotional content and execution of studio Lives with our Founders.

This role operates within a fast-paced, start-up environment, requiring a hands-on approach. The role is based in the UK under an agile working policy, with monthly team days in the London office. Occasional travel for events may be required.

Shop Commercials:

• Achievement of monthly GMV targets for active TikTok Shops.

Founder Lives:

• End-to-end project management delivered against timeline and budget. KPIs include growth in viewership, session duration, and achievement of sales targets for Founder-led Lives. All pre-Live content produced, delivered, and activated on time and within the agreed budget.

Non-Founder Lives:

• Flawless execution of daily Live sessions (e.g., moderators trained & briefed, offers correct, samples sent). KPIs include audience engagement rates (views, comments, likes) and sales revenue generated per live session.

Talent sourcing:

• Timely execution of gifting and communications. Creator activation rate. Creator quality.

Seeding & relationship building:

• Number of affiliates & Star affiliates successfully gifted per month. Affiliate content activation rate & number of active affiliates per month. Positive feedback from the creator community.

Shop maintenance:

• Zero unresolved TikTok Shop violations. No gifting caps triggered due to operational or compliance issues. 100% accuracy of live offers and pricing. Shop visuals reviewed and refreshed on a regular cadence.

Brand guardian:

• 100% brand compliance across all managed creator content. Low rate of removal of creator content, ensuring brand messaging and quality are consistently met.

About You:

• Proven experience working specifically within the TikTok Shop ecosystem, with a deep understanding of the Seller Centre backend, the Affiliate Centre, and the specific mechanics of Live shopping.
• Practical experience in live studio production, confident in managing technical setups (lighting, sound, tripods) and acting as a lead producer during broadcasts.
• A commercial mindset and strong understanding of TikTok Shop as a sales channel, comfortable working to GMV targets and analysing data to identify high-converting products and creative hooks.
• A hands-on approach with the ability to thrive in a fast-paced environment, capable of managing the full spectrum of tasks from seeding logistics to live technical troubleshooting under pressure.
• Exceptional attention to detail and quality control, with an instinctive understanding of the nuance between native lo-fi content and low-quality assets to protect premium brand equity.
• Excellent communication, negotiation, and relationship-building skills for managing creator communications effectively.
• Strong organisational and time-management skills, with the ability to manage multiple tasks and deadlines simultaneously.
• A proactive and detail-oriented approach, ensuring smooth execution of live events and creator campaigns from end to end.
• Familiarity with social media analytics and the ability to pull data for performance reports.
• Experience with OBS or streaming software.
• A genuine passion for the beauty industry, sustainability, and the arts.

Backstage Perks:

• This is a great opportunity to make a real impact and join the business in its next stage of growth having launched in the USA last year.
• Flexible Working Policy: work from home and at our Oxford Circus office space –with access to hundreds of co-working spaces (some with gyms) across London.
• Required Monthly “team days” in London.
• Employee discounts on our products.
• Funny, kind and inclusive work environment. We are banter, but we get sh*t done.
• 28 days holiday plus all bank holidays.

To be a part of a collective of creatives: at AKT brand is number 1. Everybody is welcome. AKT London is for everyone. We believe that an inclusive work environment and a diverse, empowered team are key to achieving our mission. Our products are gender free and built for every BODY to help give them the confidence to step onto their stage – whatever that may be – and PERFORM. Our work environment is no different.

AKT London is an equal opportunity employer. We do not discriminate based on race, colour, ancestry, religion, national origin, sexual orientation, age, citizenship, marital or family status, disability, gender identity or expression, veteran status, or any other legally protected status. We commit to a focused and sustained action to dismantle racist systems, policies, practices, and ideologies within ourselves and our networks. We have zero tolerance for intolerance. With our Founders belonging to a minority community, we commit to difference and diversity from the beginning, and we know what a rich and creative work environment can cultivate.