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- Tasks: Drive customer acquisition through innovative paid media strategies across the UK and Germany.
- Company: Join AKT, a trailblazing personal performance brand with award-winning products.
- Benefits: Flexible working, gym access, generous holiday, and product allowances.
- Why this job: Make a real impact in a fast-growing start-up focused on beauty and sustainability.
- Qualifications: Experience in managing multi-channel paid media campaigns and fluency in German.
- Other info: Be part of a creative team that values inclusivity and fun while getting things done.
The predicted salary is between 36000 - 60000 ÂŁ per year.
AKT (pronounced "act") is The Personal Performance Company with multi award-winning body care that may change your life. Founded by West End stars Ed Currie and Andy Coxon, AKT is by and for those who are "Born to Perform" â on the stage, at work, or in life. In 2020, The Deodorant Balm made its stunning debut to rave reviews and awards from Vogue, GQ, Esquire, and Harper's BAZAAR. Plasticâfree, aluminiumâfree, and genderâfree, The Deodorant Balm instantly resonated with those looking for a natural deodorant that genuinely worked. Five fragrances and over 700,000 happy armpits later, The Deodorant Balm is already becoming a household name. Every new AKT product is put through its paces by London's hardâworking theatre community to ensure it lives up to the high standards of its founders. AKT's products donât break character â ever. The performance is just getting started.
About The Role:
As our Acquisition Manager DE & UK, you will execute and optimise the dayâtoâday paid media and acquisition strategy to acquire highâvalue customers, driving efficient and scalable growth across UK, Germany and other EU markets. This role is responsible for the handsâon management of all performance marketing channels to hit key CPA, CAC, and ROI targets within these Geos. Reporting directly to the Head of Acquisition and Retention, you will be a key player in the marketing team, responsible for the handsâon management and execution of our entire paid acquisition strategy across UK, German and EU markets. You will work closely with the Community Manager on influencer and affiliate activity, and collaborate with the Brand, Creative, and Eâcommerce Trading teams to ensure a cohesive customer journey from first click to conversion. This role will also involve managing relationships with our paid media agency partners and adâtech providers.
Role Responsibilities:
- Paid Media Management: Own the dayâtoâday execution and optimisation of all paid media channels including Paid Social, Paid Search, Display, and Retargeting to drive efficient customer acquisition.
- Budget & Performance Optimisation: Manage and track paid media spend against budget, continuously optimising campaigns to meet and exceed CPA/CAC and ROAS targets.
- Creative Strategy & Testing: Collaborate with the Creative and Brand teams to develop and test highâperforming ad content (visual and copy) that reflects the brand Style Guide while maximising commercial return.
- Affiliate & Influencer Marketing: Work closely with the Influencer Manager to support the execution of affiliate and influencer campaigns, analysing performance and identifying opportunities for paid amplification.
- Creative Community Marketing: Work closely with the Creative Community Exec to support identifying and gifting seeding that may generate opportunities for paid amplification.
- Reporting & Analytics: Analyse campaign and channel performance data to produce regular, insightful reports for the Head of Acquisition and Retention, providing clear recommendations for optimisation and future strategy.
- Channel Expansion & Testing: Support the Head of Acquisition and Retention in testing and exploring new acquisition channels and opportunities, including offline media, to unlock incremental reach and performance.
About You:
- Handsâon experience managing multiâchannel paid media campaigns (search, social, display, affiliates) to drive performance in a D2C environment.
- Experience managing and tracking significant paid media budgets to deliver against performance targets (CPA, CAC, ROAS).
- Proficiency with digital analytics platforms (Google Analytics, Shopify Analytics) and experience using data to drive campaign optimisations.
- A proactive and analytical problemâsolver with a strong testâandâlearn mindset.
- Strong communication skills with the ability to report on performance and present findings clearly to marketing leadership.
- Experience in a fastâpaced D2C eâcommerce environment.
- Fluent German speaker, able to compose and iterate advertising copy in written and spoken German language which is in an appropriate tone of voice for the German market, engaging, and on brand.
Backstage Perks:
- Make a real impact on our next act by joining AKT at an exciting stage of growth, following our recent USA, Australia and New Zealand launches.
- Flexible working: work from home, at our Oxford Circus office (which comes with gym access), or in coâworking spaces across the UK. Weâll reimburse you if you prefer a coâworking space over working from home.
- Monthly team days in London to connect with the AKT ensemble.
- Be part of a collective of creatives where the arts underpin everything we do.
- A funny, kind, and inclusive work environment â we are banter, but we get sh*t done.
- Allowance for products to give you the confidence to step onto the stage and perform.
- Intervals encouraged: 36 days holiday, including bank holidays (proârata for partâtime roles).
- Pension contribution matching via salary sacrifice up to 5% of your salary.
If youâre a driven and hungry professional with a passion for beauty and sustainability, and youâre ready to make a significant impact in a fastâgrowing startâup, weâd love to hear from you. Join us in redefining personal care while looking after our planet!
Performance Marketing Manager (UK & DE) in London employer: AKT London
Contact Detail:
AKT London Recruiting Team
StudySmarter Expert Advice đ¤Ť
We think this is how you could land Performance Marketing Manager (UK & DE) in London
â¨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
â¨Tip Number 2
Prepare for interviews by researching the company and its products. Understand their values and how they resonate with your own. This will help you tailor your answers and show that you're genuinely interested in being part of the AKT team.
â¨Tip Number 3
Practice makes perfect! Conduct mock interviews with friends or family to get comfortable with common questions. This will help you articulate your experience and skills confidently when it counts.
â¨Tip Number 4
Donât forget to apply through our website! Itâs the best way to ensure your application gets seen by the right people. Plus, it shows youâre serious about joining the AKT family!
We think you need these skills to ace Performance Marketing Manager (UK & DE) in London
Some tips for your application đŤĄ
Show Your Passion: When you're writing your application, let your enthusiasm for performance marketing shine through! We want to see how your passion aligns with our mission at AKT and how you can contribute to our growth.
Tailor Your Experience: Make sure to highlight your hands-on experience with multi-channel paid media campaigns. Weâre looking for specific examples that demonstrate your ability to hit those CPA, CAC, and ROAS targets. The more relevant, the better!
Be Data-Driven: We love numbers! Use your application to showcase your proficiency with digital analytics platforms. Share how you've used data to optimise campaigns in the past, as this is key to driving our performance.
Keep It Professional Yet Fun: While we appreciate a friendly tone, remember to keep it professional. Show us your personality, but also ensure your application reflects the high standards we uphold at AKT. And donât forget to apply through our website!
How to prepare for a job interview at AKT London
â¨Know Your Numbers
As a Performance Marketing Manager, you'll need to be on top of your game with metrics like CPA, CAC, and ROAS. Brush up on these terms and be ready to discuss how you've successfully managed budgets and optimised campaigns in the past. Show them you can turn data into actionable insights!
â¨Showcase Your Creativity
This role involves collaborating with creative teams to develop high-performing ad content. Prepare examples of successful campaigns you've worked on, focusing on how your creative input made a difference. Bring along any visuals or case studies that highlight your ability to blend creativity with performance.
â¨Speak Their Language
Fluency in German is a must for this position. Be prepared to demonstrate your language skills during the interview. You might even want to prepare a short pitch or answer some questions in German to show you're not just fluent but also culturally aware of the market.
â¨Be Ready to Collaborate
This role requires working closely with various teams, from influencers to analytics. Think of examples where you've successfully collaborated across departments. Highlight your communication skills and how youâve built relationships with partners or agencies to drive results.
