Customer Acquisition Manager (UK & DE) in London

AKT (pronounced “act”) is The Personal Performance Company with multi award-winning body care that may change your life. Founded by West End stars Ed Currie and Andy Coxon, AKT is by and for those who are “Born to Perform” — on the stage, at work, or in life. In 2020, The Deodorant Balm made its stunning debut to rave reviews and awards from Vogue, GQ, Esquire, and Harper’s BAZAAR. Plastic-free, aluminium-free, and gender-free, The Deodorant Balm instantly resonated with those looking for a natural deodorant that genuinely worked. Five fragrances and over 700,000 happy armpits later, The Deodorant Balm is already becoming a household name.

To this day, every new AKT product is put through its paces by London’s hard-working theatre community to ensure it lives up to the high standards of its founders. As a rule, AKT’s products don’t break character — ever. It’s this effectiveness that has propelled AKT from the backstage to bathroom cabinets, bedside tables, duffel bags, and carry-on luggage worldwide. And the good news is — the performance is just getting started.

About The Role:

As our Customer Acquisition Manager DE & UK, you will execute and optimise the day-to-day paid media and acquisition strategy to acquire high-value customers, driving efficient and scalable growth across UK, Germany and other EU markets. This role is responsible for the hands-on management of all performance marketing channels to hit key CPA, CAC, and ROI targets within these Geos. Reporting directly to the Head of Acquisition and Retention, you will be a key player in the marketing team, responsible for the hands-on management and execution of our entire paid acquisition strategy across UK, German and EU markets. You will work closely with the Community Manager on influencer and affiliate activity, and collaborate with the Brand, Creative, and E-commerce Trading teams to ensure a cohesive customer journey from first click to conversion. This role will also involve managing relationships with our paid media agency partners and ad-tech providers.

Role Responsibilities:

• Paid Media Management: Own the day-to-day execution and optimisation of all paid media channels including Paid Social, Paid Search, Display, and Retargeting to drive efficient customer acquisition.
• Budget & Performance Optimisation: Manage and track paid media spend against budget, continuously optimising campaigns to meet and exceed CPA/CAC and ROAS targets.
• Creative Strategy & Testing: Collaborate with the Creative and Brand teams to develop and test high-performing ad content (visual and copy) that reflects the brand Style Guide while maximising commercial return.
• Affiliate & Influencer Marketing: Work closely with the Influencer Manager to support the execution of affiliate and influencer campaigns, analysing performance and identifying opportunities for paid amplification.
• Creative Community Marketing: Work closely with the Creative Community Exec to support to identify and gifted seeding that may generate opportunities for paid amplification.
• Reporting & Analytics: Analyse campaign and channel performance data to produce regular, insightful reports for the Head of Acquisition and Retention, providing clear recommendations for optimisation and future strategy.
• Channel Expansion & Testing: Support the Head of Acquisition and Retention in testing and exploring new acquisition channels and opportunities, including offline media, to unlock incremental reach and performance.

About You:

• Hands-on experience managing multi-channel paid media campaigns (search, social, display, affiliates) to drive performance in a D2C environment.
• Experience managing and tracking significant paid media budgets to deliver against performance targets (CPA, CAC, ROAS).
• Proficiency with digital analytics platforms (e.g., Google Analytics, Shopify Analytics) and experience using data to drive campaign optimisations.
• A proactive and analytical problem-solver with a strong test-and-learn mindset.
• Strong communication skills with the ability to report on performance and present findings clearly to marketing leadership.
• Experience in a fast-paced D2C e-commerce environment.
• Fluent German Speaker, able to compose and iterate advertising copy in written and spoken German language which is in an appropriate tone of voice for the German market, engaging, and on brand.

Benefits:

• Make a real impact on our next act by joining AKT at an exciting stage of growth, following our recent USA, Australia and New Zealand launches.
• Flexible working: work from home, at our Oxford Circus office (which comes with gym access), or in co-working spaces across the UK. We’ll reimburse you if you prefer a co-working space over working from home.
• Monthly team days in London to connect with the AKT ensemble.
• Be part of a collective of creatives where the arts underpin everything we do.
• A funny, kind, and inclusive work environment — we are banter, but we get sh*t done.
• Allowance for products to give you the confidence to step onto the stage and perform.
• Intervals encouraged: 36 days holiday, including bank holidays (pro-rata for part-time roles).
• Pension contribution matching via salary sacrifice up to 5% of your salary.

If you’re a driven and hungry professional with a passion for beauty and sustainability, and you’re ready to make a significant impact in a fast-growing start-up, we’d love to hear from you. Join us in redefining personal care while looking after our planet!