At a Glance
- Tasks: Create compelling content and campaigns that showcase AKQA's innovative work and ideas.
- Company: Join a creative tech company that values collaboration and imagination.
- Benefits: Enjoy a hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Be part of a diverse team committed to creativity and respect.
- Why this job: Make your mark by crafting narratives that resonate and elevate our brand.
- Qualifications: Strong writing skills and experience in storytelling across various media formats.
The predicted salary is between 40000 - 50000 £ per year.
Content Strategist
At AKQA, we believe in the imaginative application of art and science to create beautiful ideas, products, and services.
With an entrepreneurial and collaborative approach, we design adaptive digital services and experiences that capture the imagination, delivering impressive returns for our clients.
The Content Strategist strengthens how AKQA communicates its work, ideas and direction.
The role focuses on developing campaigns, building editorial systems and producing high-quality content that reflects who we are and what we are working towards.
As the momentum of our work continues to grow, this role exists to elevate it by bringing together themes across our work, people and capabilities to create a clear and consistent narrative that supports our brand and business goals.
- ROLE & RESPONSIBILITIES
- Narrative and Campaign Development
- Help shape the campaigns and content that represent AKQA across our owned channels.
- Work within the Marketing team and partner with Growth, Creative and regional teams to understand priorities and surface strong stories.
- Translate case studies into persuasive client stories, find the strongest angles within complex material and connect related themes so our narrative builds consistency over time.
- Support leadership in expressing our direction through clear, relevant and accessible storytelling.
- Editorial Strategy and Systems
- Build and manage the editorial foundations that keep our content aligned and coherent, including plans, calendars and workflows.
- Set clear goals and audiences and ensure measurement reflects business priorities.
- Maintain editorial standards across tone, structure and voice.
- Work with contributors from across the organisation to refine content so it is accurate, cohesive and ready for publication.
- Content Creation and Craft
- Research, write and produce content across formats including opinion pieces, social campaigns, case stories, website copy, thought leadership and scripts, adapting ideas to suit the strengths of each medium.
- Edit with clarity and precision, strengthening structure and intent without losing the author’s voice.
- Conduct interviews with subject experts and clients to uncover insights that elevate stories.
- Ensure all content is informed by cultural context, business relevance and what is happening in the market.
- QUALITIES & CHARACTERISTICS
- Strong editorial experience, ideally from journalism, media or corporate storytelling, and the ability to write with clarity, simplify complex ideas and craft engaging narratives.
- Confidence interviewing subject experts and leaders and turning insight into compelling stories.
- Understanding of digital publishing and multimedia formats, with strong visual judgment and the ability to adapt content across channels without losing coherence or tone.
- Ability to develop content strategies and multi-channel campaigns and identify narrative patterns across different pieces of work.
- Skill in finding the real angle in early-stage or incomplete material and connecting themes so stories reinforce one another over time.
- Editorial judgement that guides teams toward clearer, more effective storytelling that supports brand and business priorities.
- Awareness of cultural trends, industry shifts and emerging technologies, using this knowledge to sharpen story angles and maintain relevance.
- A way of working grounded in curiosity and initiative, with clear communication and strong collaboration across functions.
- Discipline in managing multiple priorities and raising issues early so work can move forward smoothly.
We believe great work happens when we're together, fostering creativity, collaboration, and connection.
That's why we’ve adopted a hybrid approach including required in-office days.
If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
AKQA is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics.
We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
About WPP
WPP is the trusted growth partner for the world’s leading brands.
We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth.
For more information, visit
WPP. com .
Content Strategist in London employer: AKQA
AKQA London is an exceptional employer that values creativity and collaboration, offering a vibrant work culture in the heart of Farringdon. As a part-time Studio Concierge & Events Coordinator, you'll enjoy flexible working arrangements while contributing to a dynamic team dedicated to delivering outstanding client experiences. With opportunities for professional growth and a supportive environment, AKQA fosters an atmosphere where your skills can flourish and your contributions are recognised.
StudySmarter Expert Advice🤫
We think this is how you could land Content Strategist in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for AKQA and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like AKQA are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with AKQA on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at AKQA. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Content Strategist in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit AKQA. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of AKQA:Show us that you’ve done your homework! In your application, briefly mention what you admire about AKQA’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at AKQA
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at AKQA will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At AKQA, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
