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- Tasks: Lead product marketing initiatives and drive impactful messaging for enterprise solutions.
- Company: Join Akeneo, a global leader in Product Information Management with a vibrant culture.
- Benefits: Flexible work hours, generous leave, and professional development budget.
- Why this job: Make a real impact in a dynamic SaaS environment while collaborating with passionate teams.
- Qualifications: 8+ years in product marketing with strong enterprise experience and excellent communication skills.
- Other info: Enjoy a supportive workplace that values diversity and offers growth opportunities.
The predicted salary is between 100000 - 130000 £ per year.
Akeneo is the Product Experience (PX) company and global leader in Product Information Management (PIM), creating a world where every product interaction is an experience that guides consumers and professionals to the best purchase, anytime, anywhere. We are looking for a passionate Senior Product Marketing Manager to join our team. Reporting to the VP of Product Marketing, you will play a pivotal role in executing go-to-market strategies, building product enablement content, and developing impactful messaging that drives product adoption and revenue growth.
Key responsibilities include:
- Enterprise Market Insight & Messaging Leadership: Own enterprise market insights, developing a deep understanding of premium and enterprise buyers through direct customer and prospect engagement, field input, and market analysis. Lead the evolution of enterprise-focused personas and translate insights into clear, authoritative messaging.
- Product Launch & Narrative Ownership: Lead messaging, positioning, and value narrative development for product launches and major enhancements. Partner cross-functionally to drive cohesive, high-impact launches.
- Product Enablement Strategy & Execution: Define and lead product enablement for assigned products, ensuring alignment with company GTM priorities. Create high-impact enablement assets and lead delivery through training and scalable content.
- Packaging, Pricing & Monetization Strategy: Own pricing and packaging strategy to drive premium and enterprise adoption. Develop scalable pricing frameworks and influence product direction.
What we look for:
- Bachelor’s degree in Marketing, Business, or equivalent practical experience.
- 8+ years of Product Marketing experience in SaaS or enterprise software.
- Proven ability to drive strategy through market insight.
- Strong understanding of enterprise and premium buyers.
- Exceptional written and verbal communication skills.
- Demonstrated success partnering cross-functionally.
- Analytical, outcome-driven, and comfortable using data to inform decisions.
- Highly autonomous, organized, and effective at owning initiatives end-to-end.
- Strong executive presence.
You don’t need to tick every box. We strongly encourage candidates from all backgrounds to apply.
Interview process includes a screening call, manager interview, team interview, and final presentation.
Life at Akeneo includes flexible working hours, generous parental leave, professional development opportunities, and comprehensive health insurance.
Salary range: USD 147,000-188,000 OTE.
Senior Product Marketing Manager employer: Akeneo
Contact Detail:
Akeneo Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Product Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to current employees at Akeneo on LinkedIn, and don’t be shy about asking for insights into the company culture or the role. A friendly chat can give you an edge and show your genuine interest.
✨Tip Number 2
Prepare for your interviews by diving deep into Akeneo’s products and market positioning. Show us that you understand our mission and how your experience aligns with our goals. Bring your A-game with examples of how you've driven product marketing success in the past!
✨Tip Number 3
Don’t just wait for the interview; engage with us on social media! Share your thoughts on industry trends or comment on our posts. This not only showcases your expertise but also helps you stand out as a proactive candidate.
✨Tip Number 4
Finally, apply through our website! It’s the best way to ensure your application gets the attention it deserves. Plus, it shows us you’re serious about joining the Akeneo team. Let’s make this happen!
We think you need these skills to ace Senior Product Marketing Manager
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Senior Product Marketing Manager role. Highlight your experience in SaaS and enterprise software, and show how your skills align with our needs at Akeneo.
Showcase Your Impact: When detailing your past roles, focus on the impact you've made. Use metrics and examples to illustrate how you've driven product adoption and revenue growth in previous positions.
Be Authentic: Let your personality shine through in your application. We value open communication and meaningful relationships, so don’t hesitate to share your passion for product marketing and what excites you about this opportunity.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows your enthusiasm for joining our team!
How to prepare for a job interview at Akeneo
✨Know Your Audience
Before the interview, take time to research Akeneo's target market and their specific needs. Understand the enterprise buyers, especially in MDM and IT, and be ready to discuss how your experience aligns with their expectations around scale and security.
✨Showcase Your Strategic Thinking
Prepare examples of how you've successfully driven product marketing strategies in the past. Be ready to discuss your approach to translating market insights into actionable business impact, as this role requires strong strategic judgment.
✨Prepare for Cross-Functional Collaboration
Since this position involves working closely with Product, Sales, and GTM teams, think of instances where you've effectively collaborated across departments. Highlight your ability to communicate clearly and build relationships that drive results.
✨Master Your Presentation Skills
As part of the interview process, you'll need to showcase your product marketing skills in a presentation. Practice delivering your ideas confidently and ensure your storytelling is polished and impactful, as this will demonstrate your executive presence.
