At a Glance
- Tasks: Drive marketing strategies and campaigns for the UKI, Nordics, and Benelux regions.
- Company: Join Akeneo, a leading AI-powered Product Data Platform with a vibrant culture.
- Benefits: Flexible work hours, generous leave, and a £1,000 development budget.
- Other info: Enjoy a hybrid work model and opportunities for personal growth.
- Why this job: Make an impact from day one in a supportive and collaborative environment.
- Qualifications: Master's degree in Marketing or related field; B2B tech experience preferred.
Akeneo is the leading AI-powered Product Data Platform that helps brands, manufacturers, distributors, and retailers unify product data and pricing to power better product experiences, smarter decisions, and business growth in an AI-driven commerce world. We're all about experience - from the best-in-class product we build to the inspiring environment we create for our employees. You'll grow in a dynamic environment where your ideas and expertise will make an impact from day one. Our flexible work model empowers you to thrive, balancing professional success with personal fulfilment. At Akeneo, you’ll be part of a supportive and collaborative team that values open communication, shared successes, and meaningful relationships.
As a Regional Marketing Manager, you will be responsible for developing and executing targeted field and demand generation marketing strategies for the UKI, Nordics and Benelux regions, driving lead generation, awareness and market engagement while coordinating localised campaigns. This role is part of the EMEA & APAC Regional Marketing department.
Your responsibilities:
- Define and implement tailored demand generation and field marketing strategies to drive lead generation and brand presence within assigned regions, aligning with overall company and regional goals.
- Plan, execute, and manage regional events such as trade shows, webinars, and in-person activations, aligning them with local customer needs and sales opportunities.
- Create, coordinate, and monitor multi-channel marketing campaigns, including digital, events, partner marketing, email, PR and social media, ensuring they are well-aligned with the region's unique needs and target audience preferences.
- Work closely with sales, product marketing, partner and customer success teams to ensure campaigns are effectively supporting business objectives and delivering qualified leads.
- Track, measure, and report on the effectiveness of marketing initiatives, providing insights and recommendations to optimise future efforts based on lead quality, engagement, and campaign ROI.
- Provide guidance and oversight to a Working Student or Intern, delegating tasks effectively, mentoring their development, and ensuring their work supports regional marketing goals.
What we look for:
- Master degree in Marketing, Business, Communications, or a related field.
- Proven experience in field marketing and demand generation within B2B tech environments.
- Experience in planning, coordinating, and executing virtual and in-person events, including trade shows and webinars, with a focus on creating engaging customer experiences.
- Prior experience in enterprise software, SaaS or AI is highly desirable.
- Experience working in international and matrixed organizations.
- Excellent stakeholder management, communication, and influencing skills.
- Strong analytical capabilities and ability to translate market insights into business actions.
- Familiarity with digital marketing tools and platforms (e.g., marketing automation software, CRM systems, Google Analytics, social media channels) to execute and measure campaigns effectively.
You don't need to tick every box. We strongly encourage candidates from all backgrounds to apply. If you are excited about this opportunity but your experience is slightly different, we still want to hear from you!
Interview process:
- 30-minute screening call with a member of our Talent Acquisition team.
- 30-minute interview with the hiring manager, Manager, Regional Marketing.
- 60-minute use case debrief with the hiring manager.
Life at Akeneo Work Environment:
- Work-Life Balance: Flexible working hours, and a hybrid setup allowing 3-4 days working from home and enjoy 25 days of annual leave.
- Option to Work from Anywhere for up to 30 days per year.
- Home Office & Commuting Allowance: Enjoy a £450 budget to enhance your home office and an £80 monthly sustainable transportation allowance for eco-friendly commuting.
Inclusivity:
- Generous Parental Leave: Benefit from 26 weeks of paid maternity leave, 4 weeks of paid leave for the second parent, and up to 20 weeks of fully paid shared parental leave. A gradual return to work program is also available.
- Community & Support: Engage in 2 paid volunteering days annually and join Employee Resource Groups dedicated to promoting diversity and inclusion within the company.
Growth & Development:
- Professional Development: Access a £1,000 annual budget for personal professional development and take advantage of career paths, internal mobility opportunities, and a "Women in Leadership Programme."
- Comprehensive Onboarding: Start on the right foot with a structured company onboarding program.
Wellbeing:
- Health & Insurance: Receive company-paid private medical insurance (Vitality Health) for you and eligible dependents.
- Financial Security: Benefit from a pension plan and protect your loved ones with group income protection and a group life cover.
- Mental Health Support: Access individual and confidential sessions with a mental health practitioner or coach of your choice.
For more information about benefits, don’t hesitate to contact our Talent Acquisition team.
Regional Marketing Manager Marketing · London employer: Akeneo
Akeneo is an excellent employer for Software Engineers, offering a dynamic work environment that prioritises innovation and collaboration. With a strong focus on employee growth through mentorship and cross-team projects, you will have the opportunity to advance your career while enjoying the flexibility of remote or hybrid work arrangements. The company's commitment to a customer-first mindset ensures that your contributions directly impact client satisfaction and success.
StudySmarter Expert Advice🤫
We think this is how you could land Regional Marketing Manager Marketing · London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Akeneo and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Akeneo are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Akeneo on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Akeneo. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Regional Marketing Manager Marketing · London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Akeneo. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Akeneo:Show us that you’ve done your homework! In your application, briefly mention what you admire about Akeneo’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Akeneo
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Akeneo will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Akeneo, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
