Regional Marketing Manager Marketing · London

Akeneo is the Product Experience (PX) company and global leader in Product Information Management (PIM), creating a world where every product interaction is an experience that guides consumers and professionals to the best purchase, anytime, anywhere. We are all about experience - from the best-in-class product we build to the inspiring environment we create for our employees. You will grow in a dynamic environment where your ideas and expertise will make an impact from day one. Our flexible work model empowers you to thrive, balancing professional success with personal fulfillment. At Akeneo, you will be part of a supportive and collaborative team that values open communication, shared successes, and meaningful relationships.

As a Regional Marketing Manager, you will be responsible for developing and executing targeted field and demand generation marketing strategies for the UKI, Nordics and Benelux regions, driving lead generation and market engagement while coordinating localised campaigns.

Your responsibilities:

• Define and implement tailored demand generation and field marketing strategies to drive lead generation and brand presence within assigned regions, aligning with overall company and regional goals.
• Plan, execute, and manage regional events such as trade shows, webinars, and in-person activations, aligning them with local customer needs and sales opportunities.
• Create, coordinate, and monitor multi-channel marketing campaigns, including digital, events, email, and social media, ensuring they are well-aligned with the region's unique needs and target audience preferences.
• Work closely with sales, product marketing, and customer success teams to ensure campaigns are effectively supporting business objectives and delivering qualified leads.
• Track, measure, and report on the effectiveness of marketing initiatives, providing insights and recommendations to optimise future efforts based on lead quality, engagement, and campaign ROI.
• Provide guidance and oversight to a Working Student or Intern, delegating tasks effectively, mentoring their development, and ensuring their work supports regional marketing goals.

Qualifications:

• Proven experience in field marketing and demand generation within B2B tech environments.
• Experience in planning, coordinating, and executing virtual and in-person events, including trade shows and webinars, with a focus on creating engaging customer experiences.
• Familiarity with digital marketing tools and platforms (e.g., marketing automation software, CRM systems, Google Analytics, social media channels) to execute and measure campaigns effectively.

Life at Akeneo:

• Work Environment: Flexible working hours, and a hybrid setup allowing 3-4 days working from home and enjoy 25 days of annual leave. Option to Work from Anywhere for up to 30 days per year.
• Home Office & Commuting Allowance: Enjoy a £450 budget to enhance your home office and an £80 monthly sustainable transportation allowance for eco-friendly commuting.
• Generous Parental Leave: Benefit from 26 weeks of paid maternity leave, 4 weeks of paid leave for the second parent, and up to 20 weeks of fully paid shared parental leave. A gradual return to work program is also available.
• Community & Support: Engage in 2 paid volunteering days annually and join Employee Resource Groups dedicated to promoting diversity and inclusion within the company.
• Professional Development: Access a £1,000 annual budget for personal professional development and take advantage of career paths, internal mobility opportunities, and a "Women in Leadership Programme."
• Comprehensive Onboarding: Start on the right foot with an 8-week onboarding program.
• Health & Insurance: Receive company-paid private medical insurance (Vitality Health) for you and eligible dependents.
• Financial Security: Benefit from a pension plan and protect your loved ones with group income protection and a group life cover.
• Mental Health Support: Access individual and confidential sessions with a mental health practitioner or coach of your choice.

For more information about benefits, don’t hesitate to contact our Talent Acquisition team.

Interview process:

• Say hi! If your application has caught our attention, you will receive an invitation to a 30-minute conversation with one of our Talent Partners, where you’ll learn more about the role and about Akeneo.
• Meet your future manager! This 60 minute interview will allow you to go in more depth into what the role entails and discuss your experience and skills.
• Meet the team! Project yourself into the reality of the position by presenting a task.
• Sign your offer!